Bachelor-Studium Export-oriented Management

Sie sind besonders interessiert an internationalen Geschäftsbeziehungen, aber auch kommunikationsfreudig und aufgeschlossen gegenüber anderen Kulturen? Dann passen Sie perfekt in unsere Export-Community.

Wir bereiten Sie mit fundiertem BWL-Wissen und Kenntnissen im Bereich International Relations auf den erfolgreichen Umgang mit Partnern aus aller Welt vor. Klar, dass die Unterrichtssprache Englisch ist. Dazu kommt im Studium noch eine zusätzliche Fremdsprache.

Das Studium: Bachelor of Arts in Business (BA)

Die Exportwirtschaft wird oft als Wachstumsmotor der Wirtschaft bezeichnet. Umso wichtiger ist es, sich als Arbeitnehmer auf die rasch entwickelnden, wettbewerbsintensiven globalen Märkte einzustellen.

Aber auch in Jahren des wirtschaftlichen Abschwungs und des Protektionismus sind Expertinnen und Experten gefragt, um in schwierigen Zeiten international sensibilisiert und erfolgreich zu arbeiten.

Bestens gerüstet für den Arbeitsmarkt von morgen

Der Bachelor-Studiengang Export-oriented Management geht gezielt auf diese Anforderungen ein. Sie beschäftigen sich damit, wie Sie Unternehmen zukunftsgerichtet führen und weiterentwickeln können und damit, wie Sie internationale Projekte erfolgreich leiten.

Während des gesamten Studiums spielt das Trainieren von Fähigkeiten und Kompetenzen, die Ihnen im Berufsalltag einen klaren Vorteil verschaffen, eine wichtige Rolle. Sie bereiten sich zum Beispiel auf erfolgreiche Verhandlungen vor, machen sich fit für Audits und Budgetierung und bekommen wertvolle Inputs für Mitarbeiterführung.

Internationaler Fokus ab der ersten Minute

Im gesamten Studium liegt der Fokus auf der internationalen Wirtschaft, besonders auf dem internationalen Handel.

Außerdem zeichnet sich das Studium durch das hohe Maß an Internationalität aus. Sie studieren mit Kolleginnen und Kollegen aus aller Welt und haben die Möglichkeit, das 3. Semester im Ausland an einer unserer Partner-Universitäten zu verbringen. Auch im 4. Semester geht es international weiter: Sie arbeiten für ein Semester bei einem Praktikumsgeber Ihrer Wahl im Ausland.

Geschichten aus dem Studium

Betriebswirtschaft leicht erklärt

Die Betriebswirtschaftslehre befasst sich mit der Führung, Steuerung und Organisation von Unternehmen.

Anders ausgedrückt beschreibt sie die Unternehmensvorgänge in Betrieben: Ziel ist es, die Aufgabenbereiche, Herangehensweisen und Zielsetzungen der einzelnen Unternehmensbereiche zu planen, durchzuführen und im Nachhinein zu analysieren.

Einige Teilbereiche der Betriebswirtschaftslehre: Rechnungswesen und Finanzierung, Marketing, Personalwesen und Logistik.

Schwerpunkte: Export-oriented Management

Im Bachelor-Studium Export-oriented Management vermitteln wir Ihnen eine breite betriebswirtschaftliche Basis mit Fokus auf internationalen Aktivitäten.

Dadurch können Sie sich optimal auf die rasch wandelnden globalen Märkte vorbereiten.

Was sind die wichtigsten Schritte für eine gelungene Internationalisierung? Zuerst müssen Sie sicherstellen, dass Sie Ihr Gegenüber verstehen und dass Sie mögliche interkulturelle Unterschiede in Betracht ziehen. Der 2. Schritt besteht darin, eine Beziehung aufzubauen, um Verträge oder Abkommen erfolgreich abzuschließen und Risiken bewusst zu managen. Zum Schluss geht es darum, die eigentlichen Geschäfte umzusetzen und Probleme zu beheben.

Wie wichtig der Export in unserer globalisierten Welt ist, zeigen einige Kennzahlen am Beispiel Österreich: Die Anzahl an exportierenden Unternehmen hat sich von 12.500 im Jahr 2000 auf 60.000 im Jahr 2017 erhöht. Gleichzeitig wurden in diesem Jahr bereits 60 % des Bruttoinlandsprodukts durch Exporte erwirtschaftet.

Studium Export-oriented Management - Studierende sitzen am Boden

Studium Export-oriented Management - Studierende mit Folder in der Hand

Studium Export-oriented Management - Studierende sitzen am Tisch

Im Studium können Sie zudem Ihre Interessen ausloten. Sie erhalten einen fundierten Überblick über verschiedene Branchen und Abteilungen und erkennen unternehmensinterne und externe Zusammenhänge. Außenhandel, Marketing und Vertrieb, Human Resources, Projektgeschäft oder doch lieber Logistik? Setzen Sie den Schwerpunkt Ihres Studiums: durch den Fokus Ihres Praktikumssemesters, durch die Spezialisierungen und durch das Thema Ihrer Bachelor-Arbeit.

Studiengangsleiter Christopher Schwand

Erfolgskonzept: Theorie + Praxis

Das Studium umfasst 3 Säulen:

Die Grundlagen

In den Semestern 1-3

Zu Beginn Ihres Studiums verschaffen Sie sich einen Überblick über Betriebswirtschaft und Volkswirtschaft. Sie beschäftigen sich mit Fächern wie Marketing, Personalmanagement, Rechnungswesen, Logistik und Recht. Immer im Hinterkopf: die Chancen und Herausforderungen, die Internationalisierung und Export mit sich bringen.

Ein weiterer Kernpunkt: die Sensibilisierung für kulturelle Unterschiede. Im Studium entwickeln Sie Ansätze für die Zusammenarbeit in heterogenen Teams. Sie können außerdem eine weitere Fremdsprache wählen – zur Auswahl stehen Chinesisch, Deutsch, Französisch, Italienisch, Russisch und Spanisch.

Die Erfahrungen im Ausland

In den Semestern 3-4

Fortgeschrittene Sprachkenntnisse und ein Gespür für interkulturelle Gepflogenheiten sind wichtige Voraussetzungen für eine erfolgreiche internationale Karriere.

Während des Studiums lernen oder verbessern Sie – zusätzlich zu den regulären Kursen in englischer Sprache – eine zusätzliche Fremdsprache. Sie verbringen im 4. Semester Ihr Praktikumssemester im Ausland. Hier bekommen Sie praktische Einblicke in die Arbeitsweise und Funktion erfolgreicher Unternehmen. Es besteht auch die Möglichkeit, im 3. Semester ein Auslandssemester an einer unserer 140 Partner-Universitäten zu absolvieren. Feel the international spirit!

Die Vertiefung

In den Semestern 5-6

Beste Karriereaussichten: Die Spezialisierungen – oder Electives – im 5. und 6. Semester machen es möglich. Von Entrepreneurship über Digitalisierung, Handel, Projektmanagement bis Auslandsmärkte – setzen Sie Ihren eigenen Interessen entsprechend Schwerpunkte. Sie entscheiden sich für eine der Spezialisierungen.

In den Wahlfächern werden die Instrumente und Tools, die Sie sich während des Studiums angeeignet haben, themenübergreifend verknüpft und anhand von Projekten und praktischen Beispielen angewandt.

Außerdem entscheiden Sie sich für eine der drei Spezialisierungen, die sich mit verschiedenen Export-Szenarien beschäftigen – mit dem Export von Rohstoffen und Waren, mit dem Export von Dienstleistungen und mit sogenannten Megaprojekten.

In aufbauenden Lehrveranstaltungen vertiefen Sie Ihr betriebswirtschaftliches und rechtliches Wissen und verbessern Ihre Fähigkeiten auf dem Gebiet der Computer- und Softwareanwendungen. Darüber hinaus trainieren Sie Ihre Soft Skills – und beschäftigen sich hier zum Beispiel mit Verhandlungstechniken.

Studienplan

Was wird Sie im Studium genau erwarten? Der Studienplan gibt Ihnen eine Übersicht.
Klicken Sie auf die einzelnen Lehrveranstaltungen um nähere Informationen zu erhalten.

1. Semester

Course	SWS	ECTS
Business Administation
Principles of Management	2	3
Principles of Management Module: Business Administation Root module: Business Administation Semester: 1 Course code: B_POM1VO Contact hours per week: 2 ECTS: 3 Course Content: Management history and the development of management theories and concepts Managerial levels, skills a manager needs, tasks a manager performs, roles a manager plays Key business administration concepts, efficiency principle (efficiency and effectiveness), minimum and maximum principles Overview of company functions Management: definitions and principles of management (the 4 management functions: planning, organizing, leading, controlling) Marketing: basics and principles; 4Ps Basics and principles of Production, procurement and logistics Investment, finance and accounting The business environment – stakeholders and stakeholder management Company vision and mission Business administration in an academic context: Taylorsim, PIMS model; principles and examples of scientific research in management Course outcome: Upon completion of the course, students are able to explain the 4 management functions: planning, organizing, leading, controlling, explain key business administration concepts, such as the efficiency principle and minimum and maximum principles, give an overview of company functions (management, controlling, marketing, procurement, production, investment, finance, accounting), analyze a business environment and explain how different stakeholders of an organization have to be taken care of, explain efficiency and effectiveness, give examples of a company’s vision and mission, explain different managerial levels, skills a manager needs, tasks a manager performs and roles a manager plays, explain the milestones in management history and the development of management theories and concepts, explain business administration in an academic context as well as basic concepts and theories used in scientific research on management.
Sustainability and Ethics in Leadership	1	1
Sustainability and Ethics in Leadership Module: Business Administation Root module: Business Administation Semester: 1 Course code: B_SEL1VO Contact hours per week: 1 ECTS: 1 Course Content: Current social, ecological and economic trends Principles and history of the concept of sustainable development Business ethics and its application in companies Leadership and its role in addressing future challenges in our society Course outcome: Upon completion of this course, students are able to: reflect on values and further conditions necessary for sustainable leadership, explain practical tools for leadership, sustainability and ethics, discuss their role in business contributing to the Sustainable Development Goals
Accounting I	2	4
Accounting I Module: Business Administation Root module: Business Administation Semester: 1 Course code: ACCI1VO Contact hours per week: 2 ECTS: 4 Course Content: Introduction to bookkeeping and accounting Accounting rules and principles Cash method of accounting Double-entry bookkeeping, recording transactions Overview of annual financial statements Introduction to analysis of annual financial statements Course outcome: Upon completion of this course, students are able to: explain the system of double-entry bookkeeping, the principles of accounting and the relationships between the various parts of the accounting system describe the impact of accounting rules name the fundamental technical terms relating financial statements record day-to-day transactions make closing entries which include the use of a range of methods valuing companies and accounting for inventory, bad and doubtful debts, accruals and prepayments and depreciation use accounting as a central company documentation, information and decision-making tool
Accounting I - Exercises	1	1
Accounting I - Exercises Module: Business Administation Root module: Business Administation Semester: 1 Course code: ACCEXI1UE Contact hours per week: 1 ECTS: 1 Course Content: Exercises concerning: Introduction to bookkeeping and accounting Accounting rules and principles Cash method of accounting Double-entry bookkeeping, recording transactions Overview of annual financial statements Introduction to analysis of annual financial statements Course outcome: Upon completion of this course, students are able to: explain the system of double-entry bookkeeping, the principles of accounting and the relationships between the various parts of the accounting system describe the impact of accounting rules name the fundamental technical terms relating financial statements record day-to-day transactions make closing entries which include the use of a range of methods valuing companies and accounting for inventory, bad and doubtful debts, accruals and prepayments and depreciation use accounting as a central company documentation, information and decision-making tool
Marketing and Sales	2	3
Marketing and Sales Module: Business Administation Root module: Business Administation Semester: 1 Course code: MKS1VO Contact hours per week: 2 ECTS: 3 Course Content: Fundamentals of marketing (concepts, development, tasks, marketing environment, individual and organisational consumer behaviour, discussion of homo economicus) Introduction to strategic marketing (market segmentation, targeting, positioning strategies, strategic marketing management) Operational marketing (product policy and marketing services, distribution policy, communications policy, price policy) Corporate communications with a special focus on internal and external PR Marketing plans, application of terminology and fundamental concepts to real marketing problems to provide an integrated overview Analysis of companies and problems using case studies and presentation of results and recommendations Examination of marketing decisions from a management perspective Focus on the interface between marketing and sales Course outcome: Upon completion of this course, students are able to: describe the application of modern marketing as an integrated business function and explain basic marketing concepts differentiate between the marketing of consumer goods and investment goods define/modify relevant product and service elements, taking knowledge of consumer behaviour into account describe the interface between marketing and sales explain and justify marketing decisions from a managerial perspective
Export Management
Trading, Exporting and Doing Business Abroad	2	2
Trading, Exporting and Doing Business Abroad Module: Export Management Root module: Export Management Semester: 1 Course code: TEBA1WK Contact hours per week: 2 ECTS: 2 Course Content: Uppsala model of internationalisation Indirect export Direct export Licensing models Overview of near-by economic regions that are currently most significant from a national perspective, their growth and development and the links between them (in the past and in terms of future expectations, including current forecasts) Trade and trade opportunities with neighbouring countries Simple transport and sales structures Course outcome: Upon completion of this course, students are able to: identify nearby economic regions and blocs which are most significant from a national perspective, and demonstrate an understanding of them from an economic, geographical, historical and cultural perspective name main export markets for the national economy, and explain their economic significance illustrate basic structures and relationships between economic regions read and interpret the balance of trade of different countries plan and implement simple market entry strategies
Mathematics and Statistics
Business Mathematics
Business Mathematics - Theory	1	2
Business Mathematics - Theory Module: Business Mathematics Root module: Mathematics and Statistics Semester: 1 Course code: B_BM1VO Contact hours per week: 1 ECTS: 2 Course Content: Number formats Common Units Levels of measurement Common business calculations Fundamentals of business mathematics with a special focus on modelling Fundamentals of financial mathematics Importance of fractions and ratios in business Line charts and logarithmic scaling Integral and differential calculus numerical and graphical approach Probability and random numbers Mathematical optimisation Course outcome: Upon completion of the course, students are able to select and utilize numbers, measurements and units in the proper format, describe common business calculations as well as their objectives, discuss profitability in context of price elasticity, explain the time value of money, discuss probability estimates, describe the use of ratios, interpret time series data, discuss the use and pitfalls of mathematical optimization.
Business Mathematics - Exercises	1	2
Business Mathematics - Exercises Module: Business Mathematics Root module: Mathematics and Statistics Semester: 1 Course code: B_BMEX1UE Contact hours per week: 1 ECTS: 2 Course Content: Exercises to apply the contents of the lecture “Business Mathematics – Theory” to course-specific problems. Utilisation of Number formats Common units Levels of measurement Common business calculations Fundamentals of business mathematics with a special focus on modelling Fundamentals of financial mathematics Importance of fractions and ratios in business Line charts and logarithmic scaling Integral and differential calculus numerical and graphical approach Probability and random numbers Mathematical optimisation Course outcome: Upon completion of the course, students are able to select and utilize numbers, measurements and units in the proper format, independently perform fundamental business mathematics in context of business problems, perform and interpret break even analysis, discuss profitability in context of price elasticity, explain the time value of money, compound and discount cash flows, work with probability estimates, use ratios and fractions to assess situations, explore and analyse time series data.
Soft Skills and Personality Training
Training Intercultural Competence	1	1
Training Intercultural Competence Module: Soft Skills and Personality Training Root module: Soft Skills and Personality Training Semester: 1 Course code: TIC1WK Contact hours per week: 1 ECTS: 1 Course Content: Understanding and definition of culture, and elements and features of culture Cross-cultural skills and abilities (cognitive, emotional and social components) Companies and cultural diversity, cross-cultural experiences National cultures and subcultures Conflicting views of culture Managing multicultural teams (incl. motivation, decision making and career planning) Course outcome: Upon completion of this course, students are able to: discuss problems that arise due to cultural differences between individuals and groups in an international project or international company, and develop approaches to resolve such problems apply management techniques to support strategy development, strategy communication and successful performance improvement, taking into account cultural circumstances identify and explain intercultural influences on communication and company management describe the main models of intercultural management
Rhetoric and Presentation	1	1
Rhetoric and Presentation Module: Soft Skills and Personality Training Root module: Soft Skills and Personality Training Semester: 1 Course code: B_RP1WK Contact hours per week: 1 ECTS: 1 Course Content: Prepare and structure a convincing business presentation Handling of different media in a professional way Guiding audience attention, manage interruptions and objections Use of voice and diction to raise attention levels, dramatic pauses and key gestures to reinforce arguments Course outcome: Upon completion of the course, students are able to create and structure a professional business presentation, master a variety of media to improve performance and impact, show vocal abilities to get attention and support arguments, demonstrate efficient rhetoric tools to get the point across
Languages
French I (Level A1)	3	4
French I (Level A1) Module: Languages Root module: Languages Semester: 1 Course code: V_FRENA11ILV Contact hours per week: 3 ECTS: 4 Course Content: Welcome and introducing yourself Information about yourself and your family Weather Shopping conversation Acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to understand familiar words and very basic phrases relating to themselves, their family and immediate concrete surroundings, ask and answer simple questions in areas of immediate need or on very familiar topics, read very short, simple texts and write short, simple notes and messages in everyday situations.
French I (Level B1)	3	4
French I (Level B1) Module: Languages Root module: Languages Semester: 1 Course code: V_FRENB11ILV Contact hours per week: 3 ECTS: 4 Course Content: Leisure activities and travel Locations and giving directions Education and profession Talking about family and friends Daily routine Conversation at the restaurant Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and activities, use a series of phrases and sentences to describe in simple terms their family and other people, living conditions, educational and professional background, handle short social exchanges.
Spanish I (Level A1)	3	4
Spanish I (Level A1) Module: Languages Root module: Languages Semester: 1 Course code: V_SPANA11ILV Contact hours per week: 3 ECTS: 4 Course Content: Welcome and introducing yourself Information about yourself and your family Making plans and leisure activities Locations and giving directions Shopping Conversation at the restaurant Acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to understand familiar words and very basic phrases relating to themselves, their family and immediate concrete surroundings, answer simple questions in areas of immediate need or on very familiar topics, read very short, simple texts and write short, simple notes and messages in everyday situations
Spanish I (Level B1)	3	4
Spanish I (Level B1) Module: Languages Root module: Languages Semester: 1 Course code: V_SPANB11ILV Contact hours per week: 3 ECTS: 4 Course Content: Leisure activities and travel Education and profession Daily routine and habits Conversation at the restaurant Describing your home Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and activities, use a series of phrases and sentences to describe in simple terms their family and other people, living conditions, educational and professional background, handle short social exchanges.
Italian I (Level A1)	3	4
Italian I (Level A1) Module: Languages Root module: Languages Semester: 1 Course code: V_ITALA11ILV Contact hours per week: 3 ECTS: 4 Course Content: welcome and introducing yourself information about yourself and your family conversation at the restaurant offering and accepting invitations locations and giving directions acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to understand familiar words and very basic phrases relating to themselves, their family and immediate concrete surroundings, answer simple questions in areas of immediate need or on very familiar topics, read very short, simple texts and write short, simple notes and messages in everyday situations.
Russian I (Level A1)	3	4
Russian I (Level A1) Module: Languages Root module: Languages Semester: 1 Course code: V_RUSSA11ILV Contact hours per week: 3 ECTS: 4 Course Content: welcome and introducing yourself information about yourself and your family conversation at the restaurant conversation at the reception desk locations and giving directions acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to understand familiar words and very basic phrases relating to themselves, their family and immediate concrete surroundings, answer simple questions in areas of immediate need or on very familiar topics, read very short, simple texts and write short, simple notes and messages in everyday situations.
German I (Level A1)	3	4
German I (Level A1) Module: Languages Root module: Languages Semester: 1 Course code: V_GERA11ILV Contact hours per week: 3 ECTS: 4 Course Content: welcome and introducing yourself information about yourself and your family making plans and leisure activities daily routine everyday life at university acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to understand familiar words and very basic phrases relating to themselves, their family and immediate concrete surroundings, ask and answer simple questions in areas of immediate need or on very familiar topics, read very short, simple texts and write short, simple notes and messages in everyday situations.
Chinese I (Level A1)	3	4
Chinese I (Level A1) Module: Languages Root module: Languages Semester: 1 Course code: V_CHINA11ILV Contact hours per week: 3 ECTS: 4 Course Content: welcome and introducing yourself small talk information about yourself making an appointment education and profession chinese phonetics (vowels, tones, sounds) transcription system (Pīnyīn) acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to understand familiar words and very basic phrases relating to themselves, their family and immediate concrete surroundings, answer simple questions in areas of immediate need or on very familiar topics, read very short, simple texts and write short, simple notes and messages in everyday situations.
Scientific Methods and Tools
Foundations of Empirical Social Research	1	1
Foundations of Empirical Social Research Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 1 Course code: B_FESR1VO Contact hours per week: 1 ECTS: 1 Course Content: Fundamentals of Philosophy of Science Induction, deduction Gain of knowledge, logical conclusions Theory, model, concept Research questions, hypotheses Ethics in research Methods overview Qualitative & quantitative methods (surveys, experiments, overviews, interviews, focus groups) quality criteria of scientific measurements (reliability, validity) Constructs and operationalisation Method combination Sampling Basic principles of scientific work Process of scientific research processes, in particular topic identification, research questions and method selection citation standards, source research and criticism Development of scientific work Course outcome: Upon completion of the course, students are able to: Design and methods: to explain the difference between qualitative and quantitative methods and research approaches and their quality criteria, to clearly identify the main components of a series of qualitative and quantitative methods, to explain their application and the combination of different methods, to name ethical standards of scientific research. Sampling and measurement: define different sampling methods, to explain the basics of the measurement of constructs. Procedure and the process of the survey: to present the different phases of the research process, find suitable literature for a scientific work and cite sources, to explain the standard structure of a scientific work.
Principles of Business Data Analysis	2	3
Principles of Business Data Analysis Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 1 Course code: B_PBDA1ILV Contact hours per week: 2 ECTS: 3 Course Content: • Data collection, formatting, formulas, functions, charts, data lists and pivot tables • Interaction with relational data sources, form controls • Working with a spreadsheet program Course outcome: Upon completion of this course, students are able to: • using a spreadsheet program to solve economic problems using formulas, functions and diagrams and • explain the relationship with relational databases.
Qualitative Information and Decision Making	2	2
Qualitative Information and Decision Making Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 1 Course code: QUAL1ILV Contact hours per week: 2 ECTS: 2 Course Content: Processing of information, reports and text documents with a special focus on the preparation of seminar and bachelor papers: effective use of templates, styles, document structures, master documents and subdocuments, footnotes, numbering figures and other items, and tables of contents and other indexes Rational argumentation Application of qualitative research methods: Content Analysis, Narrative Analysis, Dicourse Analysis, Framework Analysis and Grounded Theory Developing and Applying Codes (open, axial, selective) Identfying themes, patterns and relationships. Presenting qualitative information Interpretation of qualitative analysis results Decision making based on qualitative information Scientific community Original ideas, original content and intellectual property Course outcome: Upon completion of this course, students are able to: apply the principles of academic research in the preparation of seminar and bachelor papers, and address research questions using qualitative methods analyse qualitative information in a structured way develop and aply codes use a word processor to write research papers prepare a preliminary research proposal

2. Semester

Course	SWS	ECTS
Business Administation
Procurement, Production and Logistics	2	3
Procurement, Production and Logistics Module: Business Administation Root module: Business Administation Semester: 2 Course code: PL2ILV Contact hours per week: 2 ECTS: 3 Course Content: • Concepts, significance and fundamentals of operations, production, procurement and logistics • Objectives and purposes of operations, procurement, logistics and production • Introduction to supply chain management • Materials management, including warehousing, stock levels and inventory valuation • Transport, including transport processes, alternative forms of transport and transport optimisation • Organisation, including purchasing procedures and strategies • Practical problems and business optimisation such as route planning (travelling salesman problem) and packing optimisation (knapsack problem) • Relevant business indicators • Materials management and production planning Course outcome: Upon completion of this course, students are able to: explain the basic concepts behind operations, production, procurement and logistics in an international context independently address typical scheduling difficulties facing logistics managers and justify solutions solve basic problems concerned with materials management and production planning
Organisation Theory and Organisation Development	2	3
Organisation Theory and Organisation Development Module: Business Administation Root module: Business Administation Semester: 2 Course code: OTD2ILV Contact hours per week: 2 ECTS: 3 Course Content: Elements of organisations and organisational structures Management systems Organisational developments, organisational structures and work processes Significance and features of different company sizes Role of management in domestic and international contexts Analysis of the success factors of modern organisational structures (e.g. corporate culture and IT infrastructure) Comparison of centralised and decentralised company structures Corporate culture Course outcome: Upon completion of this course, students are able to: identify and describe elements of an organisation differentiate between the various models of organisational management systems analyse the development of organisations explain the concepts of organisational design and organisational development, and apply them using case studies distinguish between core and support processes, and evaluate their importance in a company
Accounting II	2	2
Accounting II Module: Business Administation Root module: Business Administation Semester: 2 Course code: ACCII2ILV Contact hours per week: 2 ECTS: 2 Course Content: Financial statements for limited companies and corporations Accounting for production operations Statement of cash flows Financial statement analysis and key ratios the management of working capital Forecasting and budgeting Course outcome: Upon completion of this course, students are able to: Recognize the difference of accounting for sole proprietors to accounting for corporations independently prepare the final accounts of manufacturers and service providers calculate financial ratios and analyse a financial report realize the importance of working capital and know how to improve it describe the process of budgeting and prepare operating and cash budgets
Accounting II - Exercises	1	1
Accounting II - Exercises Module: Business Administation Root module: Business Administation Semester: 2 Course code: ACCEXII2UE Contact hours per week: 1 ECTS: 1 Course Content: Exercises concerning: Financial statements for limited companies and corporations Accounting for production operations Statement of cash flows Financial statement analysis and key ratios the management of working capital Forecasting and budgeting Course outcome: Upon completion of this course, students are able to: Recognize the difference of accounting for sole proprietors to accounting for corporations independently prepare the final accounts of manufacturers and service providers calculate financial ratios and analyse a financial report realize the importance of working capital and know how to improve it describe the process of budgeting and prepare operating and cash budgets
Economics
Microeconomics	2	3
Microeconomics Module: Economics Root module: Economics Semester: 2 Course code: B_MIC2VO Contact hours per week: 2 ECTS: 3 Course Content: Basics (scarcity, positive vs. normative, micro- vs. macroeconomics, opportunity cost, sunk cost) Consumer Choice Budget Preferences and utility, Income and substitution effect, Individual demand, Market demand Elasticities (price elasticity of demand, cross-price elasticity, income elasticity) Production Theory Production in the short and long run Cost Profit maximization Individual and market supply Market Market equilibrium Welfare analysis (consumer and producer surplus) Price floors and price ceilings Market competition (perfect competition vs. monopoly) Market failures and government intervention Externalities Public goods Course outcome: Upon completion of the course, students are able to: explain and analyze consumer behavior and solve graphically the utility maximization problem including the impact of price and income changes on the consumption choice, explain and analyze behavior of the firm and solve graphically and mathematically the profit maximization problem under perfect competition and monopoly, determine graphically and mathematically the consumer and producer surplus as well as how those are affected by price floors and price ceilings as well as changes resulting from monopolistic competition, explain and analyze market failure and the role of the government, explain and analyze different policies from an economic perspective.
Export Management
Entering Foreign Markets and Doing Business Abroad	2	3
Entering Foreign Markets and Doing Business Abroad Module: Export Management Root module: Export Management Semester: 2 Course code: EFM2ILV Contact hours per week: 2 ECTS: 3 Course Content: Uppsala model of internationalisation Franchise, Joint venture, Brownfield, Greenfield Overview of the main economic regions of the future from a national perspective, their growth and development and the links between them (in the past and in terms of future expectations, including current forecasts) Overseas trade and trade opportunities (Free) trade agreements The New Silk Road Course outcome: Upon completion of this course, students are able to: identify main economic regions and blocs of the future from a national perspective, and explain them from an economic, geographical, historical and cultural perspective name the main potential export markets for the national economy, and explain their economic significance illustrate basic structures and relationships between economic regions read and interpret the balance of trade of different countries outline difficulties associated with complex overseas-market entry strategies
International Law & Geopolitical Affairs
Principles of Private and Public Law	2	2
Principles of Private and Public Law Module: International Law & Geopolitical Affairs Root module: International Law & Geopolitical Affairs Semester: 2 Course code: B_PPL2VO Contact hours per week: 2 ECTS: 2 Course Content: Introduction to Public Law Sources of law, hierarchical structure of legislation Introduction to Private Law Contract and liability law, natural and legal person Introduction to Criminal Law The civil law system and the common law system Course outcome: Upon completion of the course, students are able to: explain the role of law and the essential legal terms, explain the basics of the chinese legal system (legislative, executive and judicial branch of state), explain the essentials of Public Law, Private Law and Criminal Law.
Establishing Contracts	1	1
Establishing Contracts Module: International Law & Geopolitical Affairs Root module: International Law & Geopolitical Affairs Semester: 2 Course code: EC2ILV Contact hours per week: 1 ECTS: 1 Course Content: Distinction between the regulations for private and commercial contracts Stages of the precontractual phase and conclusion of a contract Cancellation of a contract Types of contract Tenancy agreements Employment contracts Sales contracts Loan agreements Memorandums of association Management agreements Course outcome: Upon completion of this course, students are able to: identify basic elements of standard contracts explain the complex nature of various legal environments draft standard contracts using templates
Mathematics and Statistics
Business Statistics
Business Statistics - Theory	1	2
Business Statistics - Theory Module: Business Statistics Root module: Mathematics and Statistics Semester: 2 Course code: B_BS2VO Contact hours per week: 1 ECTS: 2 Course Content: • Fundamental statistics concepts, univariate data description, bivariate data description and multivariate methods • Measures of central tendency and variance • Fundamentals of probability calculation, and theoretical distribution • Binomial and standard normal distribution • Z-Score/base**s • Sampling and sampling error • Sources of bias and error • Measures of reliability • Validity • Estimation methods • Statistical tests • Regression analysis • Visualisation and interpretation of data Course outcome: Upon completion of the course, students are able to • select the proper level of measurement and design a sample • discuss the use and interpretation of statistics • differentiate validity and reliability • discuss measures of central tendency and variance • interpret z-scores • explain different sources of bias • explain the application and limitation of simple linear regression
Business Statistics - Exercises	1	2
Business Statistics - Exercises Module: Business Statistics Root module: Mathematics and Statistics Semester: 2 Course code: B_BSEX2UE Contact hours per week: 1 ECTS: 2 Course Content: Exercises to apply the contents of the lecture “Business Mathematics – Theory” to course-specific problems. Utilisation of Fundamental statistics concepts, univariate data description, bivariate data description and multivariate methods Measures of central tendency and variance Fundamentals of probability calculation, and theoretical distribution Binomial and standard normal distribution Z-Score/base**s Sampling and sampling error Sources of bias and error Measures of reliability Validity Estimation methods Statistical tests Regression analysis Visualisation and interpretation of data Course outcome: Upon completion of the course, students are able to select the proper level of measurement and design a sample discuss the use and interpretation of statistics differentiate validity and reliability discuss measures of central tendency and variance interpret z-scores explain different sources of bias explain the application and limitation of simple linear regression
Soft Skills and Personality Training
Group Dynamics	1	1
Group Dynamics Module: Soft Skills and Personality Training Root module: Soft Skills and Personality Training Semester: 2 Course code: B_GD2WK Contact hours per week: 1 ECTS: 1 Course Content: Group dynamics in a business environment Difference between a group and a productive team Influences of actions and inaction Benefits of a strong and diverse team Course outcome: Upon completion of the course, students are able to categorize the different roles in a group and explain what effect they have, illustrate, explain and improve communication processes within groups, use tools and methods to support their team, identify how a diverse group can turn into a successful team.
Negotiation Techniques	1	1
Negotiation Techniques Module: Soft Skills and Personality Training Root module: Soft Skills and Personality Training Semester: 2 Course code: NT2WK Contact hours per week: 1 ECTS: 1 Course Content: Negotiation theories Definition and explanation of roles Negotiation techniques including preparation and follow-up Cultural influences on the structure of discussions and negotiations Levels of human activity and activation Ethical behaviour and other cultures Management skills in an international environment Course outcome: Upon completion of this course, students are able to: explain the theories, processes and methods employed in negotiations, conflict resolution and relationship management identify common myths and misunderstandings in the context of negotiations apply various negotiating techniques explain the ways in which culture affects negotiations apply theories in order to resolve conflicts in a cross-cultural setting describe and analyse the importance of differing value systems and expectations for negotiations in an international context
Languages
French II (Level A2)	3	4
French II (Level A2) Module: Languages Root module: Languages Semester: 2 Course code: V_FRENA22ILV Contact hours per week: 3 ECTS: 4 Course Content: leisure activities and travel locations and giving directions education and profession talking about family and friends daily routine conversation at the restaurant consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and activities, use a series of phrases and sentences to describe in simple terms their family and other people, living conditions, educational and professional background, handle short social exchanges.
French II (Level B1)	3	4
French II (Level B1) Module: Languages Root module: Languages Semester: 2 Course code: V_FRENB12ILV Contact hours per week: 3 ECTS: 4 Course Content: world of work and its topics and terminology business correspondence economic sectors types and forms of tourism consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, connect phrases in a simple way in order to report on experiences and events in the past, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life, find concrete information in texts which are pertinent to everyday life.
Spanish II (Level A2)	3	4
Spanish II (Level A2) Module: Languages Root module: Languages Semester: 2 Course code: V_SPANA22ILV Contact hours per week: 3 ECTS: 4 Course Content: leisure activities and travel education and profession daily routine and habits conversation at the restaurant describing your home Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and activities, use a series of phrases and sentences to describe in simple terms their family and other people, living conditions, educational and professional background, handle short social exchanges.
Spanish II (Level B1)	3	4
Spanish II (Level B1) Module: Languages Root module: Languages Semester: 2 Course code: V_SPANB12ILV Contact hours per week: 3 ECTS: 4 Course Content: world of work and its topics and terminology business development banking institutions tourism and export-related topics intercultural issues consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, connect phrases in a simple way in order to report on experiences and events in the past, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life, find concrete information in texts which are pertinent to everyday life.
Italian II (Level A2)	3	4
Italian II (Level A2) Module: Languages Root module: Languages Semester: 2 Course code: V_ITALA22ILV Contact hours per week: 3 ECTS: 4 Course Content: working time, daily routine and habits hotel booking means of transportation requesting and providing information consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and activities, use a series of phrases and sentences to describe in simple terms their family and other people, living conditions, educational and professional background, handle short social exchanges.
Russian II (Level A1/A2)	3	4
Russian II (Level A1/A2) Module: Languages Root module: Languages Semester: 2 Course code: V_RUSSA12ILV Contact hours per week: 3 ECTS: 4 Course Content: leisure activities profession time and making appointments daily routine and habits conversation at the restaurant consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and activities, use a series of phrases and sentences to describe in simple terms their family and other people, living conditions, educational and professional background, handle short social exchanges.
German II (Level A2)	3	4
German II (Level A2) Module: Languages Root module: Languages Semester: 2 Course code: V_GERA22ILV Contact hours per week: 3 ECTS: 4 Course Content: describing your home health and conversation with a doctor shopping conversation travel plans locations and giving directions consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and activities, use a series of phrases and sentences to describe in simple terms their family and other people, living conditions, educational and professional background, handle short social exchanges.
Chinese II (Level A1/A2)	3	4
Chinese II (Level A1/A2) Module: Languages Root module: Languages Semester: 2 Course code: V_CHINA12ILV Contact hours per week: 3 ECTS: 4 Course Content: daily routine activities and habits talking about family and friends discussing personal needs money and Shopping levels of politeness structure of Chinese writing chinese punctuation consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and activities, use a series of phrases and sentences to describe in simple terms their family and other people, living conditions, educational and professional background, handle short social exchanges.
Scientific Methods and Tools
Quantitative Information and Decision Making	2	2
Quantitative Information and Decision Making Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 2 Course code: QUAN2PS Contact hours per week: 2 ECTS: 2 Course Content: Academic writing and quality checks Quantitative research methods Measurement Theory Sampling and statistical power Data Sources and Errors Evidence-based analysis Application of statistical tests Formulating arguments based on empirical research in academic papers Approaches to research methods and their application in the social sciences and business studies Discussion of research methodology Utilising software for qualitative analysis Compiling academic papers Contextualisation and Reflection Collaborative works Review and Publishing Process Attacking and defending academic work Course outcome: Upon completion of this course, students are able to: independently apply the principles of academic research in the preparation of seminar and bachelor papers differentiate and select qualitative research methods design and implement preliminary empirical research projects analyse the results of their research explain and defend academic work

3. Semester

Course	SWS	ECTS
Business Administation
Finance and Investment	2	4
Finance and Investment Module: Business Administation Root module: Business Administation Semester: 3 Course code: FIN3ILV Contact hours per week: 2 ECTS: 4 Course Content: Basic principles of financial management Objectives Integration into organisational structures Static and time-adjusted investment appraisal techniques and their critical evaluation, including payback, NPV, IRR, MIRR and WACC Corporate finance and liquidity Possible approaches and decision-making criteria internal financing debt financing Course outcome: Upon completion of this course, students are able to: describe key corporate finance tasks and objectives explain the workings of financing models and their significance for financial management justify investment decisions using various methods use a range of financing tools, identify their pros and cons, and explain the specific characteristics of financial markets Describe and analyse cash flows associated with the financing tools covered on the course
Controlling, Managerial Accounting and Decision Making	2	3
Controlling, Managerial Accounting and Decision Making Module: Business Administation Root module: Business Administation Semester: 3 Course code: CMD3ILV Contact hours per week: 2 ECTS: 3 Course Content: Basic concepts of cost accounting Cost-volume-profit analysis and break-even calculations Allocation of overheads Decision making using relevant costs Full costing and ABC costing Other costing approaches in a modern environment Making decisions on the basis of cost analysis in a business context Controllership and Controlling Objectives of management control Management control structures Strategic management control Strategic management control responsibilities Strategic planning Strategic management control Operational management control Operational management control responsibilities Operational planning Operational management control Structure of the management control system Course outcome: Upon completion of this course, students are able to: describe the structure and tasks of internal accounting use cost accounting as a core tool for business documentation, information, decision-making and planning allocate costs perform absorption and marginal costing for individual cost units and implement cost accounting as a short- and long-term management instrument use management control as a company’s central decision-making and planning tool differentiate between strategic and operational management control responsibilities apply key management control instruments with a view to achieving objectives implement a structured planning process analyse key value drivers, and integrate individual performance indicators and systems of indicators in the management control system with a view to achieving objectives
International Project Management and Project Communication	2	2
International Project Management and Project Communication Module: Business Administation Root module: Business Administation Semester: 3 Course code: IPM3WK Contact hours per week: 2 ECTS: 2 Course Content: Project management methodology (performance and cost planning, scheduling, stakeholder analysis, project organisation and project roles) Generic project processes: project commissioning, initiation, controlling, closing, risk management (risk analysis, action plans and risk control) Project structure planning and project flow charts Precedence diagram method and Gantt charts Critical path method Fundamentals of variations and claims management Course outcome: Upon completion of this course, students are able to: define project management tasks and complete the essential steps in the project planning process prepare simple project plans and understand project plans for complex projects identify various project stakeholders and carry out task-focused communications as appropriate for the target group
Human Resource Management	2	3
Human Resource Management Module: Business Administation Root module: Business Administation Semester: 3 Course code: HRM3ILV Contact hours per week: 2 ECTS: 3 Course Content: Fundamentals and organisational structure of human resource (HR) management HR requirements and planning Recruitment and selection HR development Redundancy Remuneration Selected topics related to shortages of qualified staff, employer branding, and retention, competence and diversity management Course outcome: Upon completion of this course, students are able to: identify and describe the elements of an organisation differentiate between the various models of organisational management systems analyse the development of organisations explain the concepts of organisational design and organisational development, and apply them using case studies distinguish between core and support processes, and evaluate their importance in a company
Processes, Audits and Reports	1	1
Processes, Audits and Reports Module: Business Administation Root module: Business Administation Semester: 3 Course code: PAR3WK Contact hours per week: 1 ECTS: 1 Course Content: Standard operating procedures (SOP) Types of Audits: Financial, Operational, Forensic, Compliance, Technological, Social and Environmental Quality Audits and Reports Project Audits and Reports Sustainability Audits and Report Aspects of IT and Security Reports Course outcome: Upon completion of this course, students are able to: explain purpose and structure of reports and audits define processes and SOPs support audit processes
Economics
Macroeconomics	3	3
Macroeconomics Module: Economics Root module: Economics Semester: 3 Course code: B_ME3ILV Contact hours per week: 3 ECTS: 3 Course Content: Macroeconomic goals and magic square Macroeconomic indicators (real and nominal GDP, business cycle, CPI/inflation, unemployment/Okun’s Law) The short run Goods market Financial markets IS-LM modell Fiscal and monetary policy in the short run The medium run Labor market AS-AD model Inflation and unemployment (Phillipscurve) Fiscal and monetary policy in the medium run Course outcome: Upon completion of the course, students are able to calculate/collect and interpret data on GDP, inflation and unemployment, explain the circular flow model and recognize the phases of the business cycle, explain and analyze determinants of goods and financial markets at the aggregate level, analyze the effects of fiscal and monetary policies for the economy, identify determinants of economic growth over time apply economic models to explain current and past macroeconomic trends and recognize appropriate macroeconomic policies.
Export Management
Current Issues in Export Management	1	2
Current Issues in Export Management Module: Export Management Root module: Export Management Semester: 3 Course code: CIEM3SE Contact hours per week: 1 ECTS: 2 Course Content: Current issues Research, Analysis and Assessment Reporting and presentation Course outcome: Upon completion of this course, students are able to: Research, analyse, assess and report on a given current issue
EU Tender and Contracting	2	2
EU Tender and Contracting Module: Export Management Root module: Export Management Semester: 3 Course code: EUTC3WK Contact hours per week: 2 ECTS: 2 Course Content: Basic legal and organizational principles Calls for tenders and contract award procedures Tender processes Contract formulation Roles in tender processes Timelines and required guarantees Risk management for tender processes Course outcome: Upon completion of this course, students are able to: describe and evaluate the main cooperation programmes between the European Union and other economic regions name and discuss the main principles of an EU and an international tender process independently draft the basic concept for preparing a bid for an (international) public call for tenders
International Marketing Research and Market Entry	3	4
International Marketing Research and Market Entry Module: Export Management Root module: Export Management Semester: 3 Course code: IMR3ILV Contact hours per week: 3 ECTS: 4 Course Content: Introduction to the market research process (research question, study design, data collection and preparation, analysis, interpretation and reporting) Current developments in market research Current standards (e.g. published by ESOMAR or the Austrian Association of Market Research) Basic and detailed knowledge of market research Longitudinal and cross-sectional studies (methods, survey teniques, data collection, field work, evaluation) Theoretical principles of measurement and data coding Sampling mistakes, questionnaires for different media, reading and interpreting tables, using tables and graphics in presentations Intercultural considerations in marketing Consumer ehavior International communication – above and below the line Approaches to consumer involvement Marketing innovation and international roll-out Portfolio approaches Framework conditions in international marketing (socio-cultural factors; political, legal and business environments) Global competition and global brands Course outcome: Upon completion of this course, students are able to: identify and formulate research questions and develop a survey approach define sources of information (primary and secondary) define a sample and conduct a survey explain the main market research methods and apply them to brief case studies select and analyse data present results in a manner tailored to their target audience work together with service providers such as market research organisations illustrate the suitability of various strategies and alternative action plans for developing international markets, and explain specific challenges arising from market and cultural differences explain current marketing approaches, methods and techniques for global markets and environments describe the possible uses of new media and social networks as well as their limitations devise strategic and tactical marketing activities and specify the tools suitable for implementing them
International Law & Geopolitical Affairs
Comparative International Law	1	2
Comparative International Law Module: International Law & Geopolitical Affairs Root module: International Law & Geopolitical Affairs Semester: 3 Course code: CIL3ILV Contact hours per week: 1 ECTS: 2 Course Content: International law International organisations International relations china: structure and institutions European Union: structure and institutions Sources of law European Convention on Human Rights Competition law WTO: dispute settlement, tariffs and quotas UNIDO: industrial development, FDI Course outcome: Upon completion of this course, students are able to: describe and explain the relationships between legal structures at national and international level analyse and discuss selected topics concerning chinese and international law
Languages
French III (Level A2/A2+)	2	2
French III (Level A2/A2+) Module: Languages Root module: Languages Semester: 3 Course code: V_FRENA23ILV Contact hours per week: 2 ECTS: 2 Course Content: vacation activities education and profession eating habits telling and reporting events and experiences consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple, routine tasks requiring a simple and direct exchange of information on familiar topics and activities, handle social exchanges on familiar and routine matters, read and write simple texts on topics such as living conditions, educational and professional background.
French III (Level B1/B2)	2	2
French III (Level B1/B2) Module: Languages Root module: Languages Semester: 3 Course code: V_FRENB13ILV Contact hours per week: 2 ECTS: 2 Course Content: world of work and its topics and terminology job hunting job description curriculum vitae conducting negotiations consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, handle social exchanges on familiar and routine matters, give a clear and detailed description on a wide range of subjects related to their field of interest, write clear and detailed texts on different topics and express their point of view.
Spanish III (Level A2/A2+)	2	2
Spanish III (Level A2/A2+) Module: Languages Root module: Languages Semester: 3 Course code: V_SPANA23ILV Contact hours per week: 2 ECTS: 2 Course Content: leisure activities education and profession eating habits health and conversation with a doctor telling and reporting events and experiences consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple, routine tasks requiring a simple and direct exchange of information on familiar topics and activities, handle social exchanges on familiar and routine matters, read and write simple texts on topics such as living conditions, educational and professional background.
Spanish III (Level B1/B2)	2	2
Spanish III (Level B1/B2) Module: Languages Root module: Languages Semester: 3 Course code: V_SPANB13ILV Contact hours per week: 2 ECTS: 2 Course Content: world of work and its topics and terminology job description job interview curriculum vitae conducting negotiations occupational mobility tourism and export-related topics intercultural and current topics consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, handle social exchanges on familiar and routine matters, give a clear and detailed description on a wide range of subjects related to their field of interest, write clear and detailed texts on different topics and express their point of view.
Italian III (Level A2/A2+)	2	2
Italian III (Level A2/A2+) Module: Languages Root module: Languages Semester: 3 Course code: V_ITALA23ILV Contact hours per week: 2 ECTS: 2 Course Content: health and conversation with a doctor telling and reporting events and experiences education and profession world of work and its topics and terminology consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple, routine tasks requiring a simple and direct exchange of information on familiar topics and activities, handle social exchanges on familiar and routine matters, read and write simple texts on topics such as living conditions, educational and professional background.
Russian III (Level A2)	2	2
Russian III (Level A2) Module: Languages Root module: Languages Semester: 3 Course code: V_RUSSA23ILV Contact hours per week: 2 ECTS: 2 Course Content: daily routine and office life locations and giving directions means of transportation countries, nationalities and languages making appointments and accepting invitations consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple, routine tasks requiring a simple and direct exchange of information on familiar topics and activities, handle social exchanges on familiar and routine matters, read and write simple texts on topics such as living conditions, educational and professional background.
Chinese III (Level A2)	2	2
Chinese III (Level A2) Module: Languages Root module: Languages Semester: 3 Course code: V_CHINA23ILV Contact hours per week: 2 ECTS: 2 Course Content: leisure activities education and profession food and eating habits offering and accepting invitations means of transportation chinese script structure handwriting and printed characters consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple, routine tasks requiring a simple and direct exchange of information on familiar topics and activities, handle social exchanges on familiar and routine matters, read and write simple texts on topics such as living conditions, educational and professional background.
German III (Level A2/A2+)	2	2
German III (Level A2/A2+) Module: Languages Root module: Languages Semester: 3 Course code: V_GERA23ILV Contact hours per week: 2 ECTS: 2 Course Content: travel plans studies and profession world of work and its topics and terminology vacation activities consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple, routine tasks requiring a simple and direct exchange of information on familiar topics and activities, handle social exchanges on familiar and routine matters, read and write simple texts on topics such as living conditions, educational and professional background.
Scientific Methods and Tools
Computational Thinking	1	2
Computational Thinking Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 3 Course code: B_CT3ILV Contact hours per week: 1 ECTS: 2 Course Content: Basic terms in the area of computing Methods of Computational Thinking: Problem analysis Algorithmic design Course outcome: Upon completion of the core module course, students are able to: explain the basics of computing and typical steps in creating a program and explain them using simple programming languages such as Scratch or Sphero, explain and apply computational thinking methods such as problem resolution, pattern recognition, abstraction and algorithmic design to problem analysis and solution development, write, test and edit algorithms for a program using flowcharts and pseudocode.

4. Semester

Course	SWS	ECTS
Practical Training
Practical Training	0	28
Practical Training Module: Practical Training Root module: Practical Training Semester: 4 Course code: PTS4BOPR Contact hours per week: 0 ECTS: 28 Course Content: 22-week internship
Practical Training Coaching Seminar	1	2
Practical Training Coaching Seminar Module: Practical Training Root module: Practical Training Semester: 4 Course code: PTCS4SE Contact hours per week: 1 ECTS: 2 Course Content: Preparing progress reports Preparing final reports Presentation of internship experiences and lessons learned

5. Semester

Course	SWS	ECTS
Business Administation
Entrepreneurship and Starting a Company	2	3
Entrepreneurship and Starting a Company Module: Business Administation Root module: Business Administation Semester: 5 Course code: ESC5ILV Contact hours per week: 2 ECTS: 3 Course Content: Entrepreneurship, entrepreneurship in the context of various strategies, e.g. start-ups, change/growth and succession Requirements for successful entrepreneurship, e.g. business ideas/products, individual skills and context The identity model as a basis for planning business cases involving innovative products and business ideas – development and feasibility analyses, integration into founders‘ communities, framework conditions and networks Business plans and start-up organisation The start-up process and the interplay between product development and business model Distribution systems and strategic alliances Development and exit scenarios Course outcome: Upon completion of this course, students are able to: explain the principles of entrepreneurial thinking and actions describe the specific problems and challenges involved in starting a new company develop strategies and measures to drive forward the start-up process define, present and develop product and business ideas prepare business plans and develop them in collaboration with other stakeholders
Budgeting and Financial Management	2	3
Budgeting and Financial Management Module: Business Administation Root module: Business Administation Semester: 5 Course code: BFP5ILV Contact hours per week: 2 ECTS: 3 Course Content: Sources of financing Financial planning as a key element of management control and business administration Theory behind the integrated profit, financial and balance sheet planning system Implementing budgets and financial plans Course outcome: Upon completion of this course, students are able to: explain the fundamental principles of budgeting, the functions of a budget and the relationship between short- and long-term planning describe the process of multi-stage planning using sub-budgets independently prepare cost plans for direct costs, variable overheads and fixed costs on the basis of a case study prepare a performance budget using the cost of sales and nature of expense methods independently prepare a financial plan using the direct and indirect methods, as well as a forecast balance sheet in the form of a statement of changes in financial position prepare forecasts and carry out simple variance analyses analyse, interpret and evaluate performance budgets, financial plans and forecast balance sheets
Company Management Simulation	1	1
Company Management Simulation Module: Business Administation Root module: Business Administation Semester: 5 Course code: CMS5SE Contact hours per week: 1 ECTS: 1 Course Content: Tasks and Duties Responsibilities Collaboration and Decision Making Utilisation of Data for Decision Making Stakeholders Management responsibilities Principal-Agent conflict and the multipile principal problem Pillars of Corporate Governance Corporate Governance Framework Codes and guidelines Mechanisms and controls Course outcome: Upon completion of this course, students are able to: discuss the decision making process break down and distribute tasks and responsibilities discuss the principal-agent conflict reflect on values and further conditions necessary for good Corporate Governance explain practical codes, mechanisms and controls of Corporate Governance
Export Management
Supply Chain Management	2	3
Supply Chain Management Module: Export Management Root module: Export Management Semester: 5 Course code: SCM5ILV Contact hours per week: 2 ECTS: 3 Course Content: Distinction between supply chain management and logistics Approaches to supply chain management Networks as basic elements of supply chain management General conditions for introducing supply chain management in a business Material flow analysis Supply-chain operations reference (SCOR) model Supply chain management software Course outcome: Upon completion of this course, students are able to: explain and apply supply chain management concepts discuss the relationships between different elements of supply chain management and set them in the context of examples in a business carry out material flow analysis and identify any problems in material flows
Foreign Trade Techniques: Export Risk Management	3	4
Foreign Trade Techniques: Export Risk Management Module: Export Management Root module: Export Management Semester: 5 Course code: FTT5ILV Contact hours per week: 3 ECTS: 4 Course Content: The context of foreign trade (analysis of the environment in which international companies operate, history and economic significance of foreign trade) Risks in foreign trade Contracts in foreign trade (from formulation to fulfilment, basic features and standard elements of export contracts) Application of international standards and Incoterms 2010 Complaint and complaint resolution management Foreign trade finance instruments I (documentary business and typical documents, factoring and forfaiting, export leasing, etc.) Risk management I (bank guarantees, private insurance market, overview of export credit agencies) Course outcome: Upon completion of this course, students are able to: describe the potential risk factors involved in international business activities describe the main elements of international sales, including the necessary documents and Incoterms 2010 explain the main payment methods for international transactions describe collaterals used in international trade (e.g. bank guarantees) describe the main instruments used in foreign trade finance
Elective 1: Future Export Markets	1	1
Elective 1: Future Export Markets Module: Export Management Root module: Export Management Semester: 5 Course code: S1_FEM5WK Contact hours per week: 1 ECTS: 1 Course Content: Infrastructure, primary and secondary sectors in emerging markets Geopolitical changes and interests Development of the tertiary sector in emerging markets Market environment, market entry and security issues Course outcome: Upon completion of this course, students are able to: discuss current developments in geopolitics, international trade and infrastructure combine specific regional knowledge with fundamental expertise in International Economics, and International Management and Business recognise market opportunities in developing countries and new trading platforms and approaches and interpret their significance for a particular business sector
Elective 2: Artificial Intelligence Applications in Business	1	1
Elective 2: Artificial Intelligence Applications in Business Module: Export Management Root module: Export Management Semester: 5 Course code: S2_AIAB5WK Contact hours per week: 1 ECTS: 1 Course Content: Autonomous Decision Making Learning and Training Approaches AI intergration and implementation Interaction of Humans and Machines Course outcome: Upon completion of this course, students are able to: discuss current developments in the Artificial Intelligence combine specific technical knowledge with fundamental expertise in International Economics, and International Management and Business recognise market opportunities and risks presented autonomous decision making and interpret their significance for a particular business sector
Elective 3: Digitalisation of Business	1	1
Elective 3: Digitalisation of Business Module: Export Management Root module: Export Management Semester: 5 Course code: S3_DB5WK Contact hours per week: 1 ECTS: 1 Course Content: New business models as a result of digitalisation Changes in work processes The born-global phenomenon and blue ocean strategy Zero marginal cost models Lock-in effects The new world of work Big data Course outcome: Upon completion of this course, students are able to: discuss current developments in the digitalisation of business combine specific technical knowledge with fundamental expertise in International Economics, and International Management and Business recognise market opportunities presented by new business models and interpret their significance for a particular business sector
Elective 4: Sourcing and Customs Planning	1	1
Elective 4: Sourcing and Customs Planning Module: Export Management Root module: Export Management Semester: 5 Course code: S4_SC5WK Contact hours per week: 1 ECTS: 1 Course Content: Supply chain management planning and strategies The procurement process and service providers Customs and taxation aspects, including national content requirements and country of origin Risk management including liability and criminal proceedings with regard to importing goods, with a particular focus on freight forwarders, electronic customs declarations and customs clearance procedures, and documentation including software applications The framework within the EU and the challenges of updating Course outcome: Upon completion of this course, students are able to: discuss current developments in sourcing and customs procedures combine specific procurement knowledge with fundamental expertise from International Economics, and International Management and Business identify weaknesses and potential improvements in supply chain management processes, and develop solutions
Elective 5: Export Market Metrics and Market Selection	1	1
Elective 5: Export Market Metrics and Market Selection Module: Export Management Root module: Export Management Semester: 5 Course code: S5_EMM5WK Contact hours per week: 1 ECTS: 1 Course Content: Data-based analysis and decision making Data sources and information brokers Marketing Metrics Online vs offline entry Uppsala approach Course outcome: Upon completion of this course, students are able to: discuss current developments in the market selection and market access combine specific technical knowledge with fundamental expertise in International Economics, and International Management and Business recognise market opportunities presented by new entry tactics and interpret their significance for a particular business sector
International Law & Geopolitical Affairs
International Business Law	2	3
International Business Law Module: International Law & Geopolitical Affairs Root module: International Law & Geopolitical Affairs Semester: 5 Course code: IBL5VO Contact hours per week: 2 ECTS: 3 Course Content: Business Law Introduction to the legal principles of European law Labour and social law Fundamentals of contract law (important contract types, errors in the conclusion of contracts) Representation Principles of property law Impairment of performance such as delays, guarantees, damages, and impossibility Overview of damages (contractual and in tort) Consumer protection, data protection and e-commerce regulations Company Law Types of legal entity Fundamental features and regulation Relationships with international legislation Principles of international law Conflict of law rules (e.g. Rome I and Rome II Regulations); uniform substantive law (e.g. United Nations Convention on Contracts for the International Sale of Goods) Course outcome: Upon completion of this course, students are able to: obtain information on legal questions from business law materials and online legal information systems find solutions to minor legal problems using fundamental provisions of business law, take their specific features into account, and justify their solutions explain the process of transposing international law into national law describe the challenges of conforming with applicable legal standards in the area of e-commerce
International Relations and Geopolitical Affairs	2	2
International Relations and Geopolitical Affairs Module: International Law & Geopolitical Affairs Root module: International Law & Geopolitical Affairs Semester: 5 Course code: IRGP5ILV Contact hours per week: 2 ECTS: 2 Course Content: Theory of International Relations International Organisations International Treaties Course outcome: Upon completion of this course, students are able to: describe the remits, strategies and practices of the key geopolitical institutions and organisations explain the interactions between key international players describe and evaluate the relationships between government, the economy, research and society
Soft Skills and Personality Training
Performance Management and Providing Feedback	1	2
Performance Management and Providing Feedback Module: Soft Skills and Personality Training Root module: Soft Skills and Personality Training Semester: 5 Course code: PMGF5WK Contact hours per week: 1 ECTS: 2 Course Content: Work Breakdown Goal Setting Performance Management Leadership roles and leadership styles Types of followers Team organisation Decision-making processes Communication and reporting Feedback Process Course outcome: Upon completion of this course, students are able to: set and communicate work objectives and goals select and implement performance metrics to measure goal achievement identify different leadership styles and patterns and take them into account in the course of their own work referring to various situations form working groups identify and address the needs of different team members explain the pros and cons of different communication and decision-making structures provide feedback on performance
Sales, Closing and After Sales Management	1	2
Sales, Closing and After Sales Management Module: Soft Skills and Personality Training Root module: Soft Skills and Personality Training Semester: 5 Course code: SCA5WK Contact hours per week: 1 ECTS: 2 Course Content: Account management Relationship building Sales process Decision-making processes: individually as part of a team Preparing offers Preparing and conducting sales talks Addressing questions and dealing with concerns After-Sales Management Course outcome: Upon completion of this course, students are able to: explain various sales approaches structure the sales accounts differentiate individual and group processes prepare sale offers, talks and pitches follow up on sales to support customers and establish relationships
Languages
French IV (Level A2/B1)	2	3
French IV (Level A2/B1) Module: Languages Root module: Languages Semester: 5 Course code: V_FRENA25ILV Contact hours per week: 2 ECTS: 3 Course Content: World of work and its topics and terminology Company types and structures Products of a company Business correspondence Intercultural issues Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life, report on experiences and events.
French IV (Level B2)	2	3
French IV (Level B2) Module: Languages Root module: Languages Semester: 5 Course code: V_FRENB25ILV Contact hours per week: 2 ECTS: 3 Course Content: presentation of a company (types, foundation, organization) presentation of products and services in a tourist context the financial world and its terminology consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to interact with a degree of fluency and spontaneity that makes norma interaction with a native speaker quite possible, take an active part in discussion in familiar contexts and justifying and sustaining their views, express a point of view on a topical issue giving the advantages and disadvantages of various options, write clear and detailed texts on topics related to their field of interest.
Spanish IV (Level A2/B1)	2	3
Spanish IV (Level A2/B1) Module: Languages Root module: Languages Semester: 5 Course code: V_SPANA25ILV Contact hours per week: 2 ECTS: 3 Course Content: company types and structures products of a company business correspondence intercultural issues consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life, report on experiences and events.
Spanish IV (Level B2)	2	3
Spanish IV (Level B2) Module: Languages Root module: Languages Semester: 5 Course code: V_SPANB25ILV Contact hours per week: 2 ECTS: 3 Course Content: international trade presentation of a company (types, foundation, organization) presentation of products and services in a tourist context the financial world and its terminology foundation of a company intercultural and current topics consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to interact with a degree of fluency and spontaneity that makes normal interaction with a native speaker quite possible, take an active part in discussion in familiar contexts and justifying and sustaining their views, express a point of view on a topical issue giving the advantages and disadvantages of various options, write clear and detailed texts on topics related to their field of interest.
Italian IV (Level A2/B1)	2	3
Italian IV (Level A2/B1) Module: Languages Root module: Languages Semester: 5 Course code: V_ITALA25ILV Contact hours per week: 2 ECTS: 3 Course Content: company types and structures products of a company business correspondence intercultural issues consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life, report on experiences and events.
Russian IV (Level A2+)	2	3
Russian IV (Level A2+) Module: Languages Root module: Languages Semester: 5 Course code: V_RUSSA25ILV Contact hours per week: 2 ECTS: 3 Course Content: Conversation at the restaurant Shopping conversation Telephoning Company types and structures Business correspondence Intercultural issues Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life, report on experiences and events.
German IV (Level A2/B1)	2	3
German IV (Level A2/B1) Module: Languages Root module: Languages Semester: 5 Course code: V_GERA25ILV Contact hours per week: 2 ECTS: 3 Course Content: means of transportation company types and structures small talk with business partners intercultural issues consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life, report on experiences and events.
Chinese IV (Level A2+)	2	3
Chinese IV (Level A2+) Module: Languages Root module: Languages Semester: 5 Course code: V_CHINA25ILV Contact hours per week: 2 ECTS: 3 Course Content: conversation at the restaurant leisure activities course of studies describing your home consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life, report on experiences and events.
Scientific Methods and Tools
Bachelor Seminar I	1	3
Bachelor Seminar I Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 5 Course code: BAI5BASE Contact hours per week: 1 ECTS: 3 Course Content: Definition of topic for bachelor paper Content and structure of bachelor paper Coaching by supervisor Writing a bachelor paper proposal in accordance with the applicable guidelines Current issues and topics and integration in papers and reports Publication process Course outcome: Upon completion of this course, students are able to: independently write a bachelor paper proposal of the required length which adheres to academic guidelines by a pre-agreed deadline establish links between their topic and the wider subject area correctly formulate a research question and develop a suitable research methodology based on their literature review critically reflect on their approach (research questions and methodology)

6. Semester

Course	SWS	ECTS
Economics
International Economics	2	3
International Economics Module: Economics Root module: Economics Semester: 6 Course code: IEC6ILV Contact hours per week: 2 ECTS: 3 Course Content: International trade and capital flows Impact of job growth and job cuts Tariffs, quotas and trade barriers Currency markets Factors determining exchange rates The role of interest rates Foreign exchange risk management techniques International bank transactions Macroeconomic principles and adaptations Debt and financial crisis International trade and its impact, and national economic competitiveness Course outcome: Upon completion of this course, students are able to: describe and explain basic concepts of international economics and the relationships between them explain and interpret the empirical results of economic models describe international economic interactions and identify their impact on international business analyse the ways in which international economics influences business strategy, decision-making and business performance spot trends in trade and capital flows, and propose solutions based on brief case studies
Export Management
International Financial Management	2	3
International Financial Management Module: Export Management Root module: Export Management Semester: 6 Course code: IFM6ILV Contact hours per week: 2 ECTS: 3 Course Content: Assessment of separate, unrelated investments against a background of uncertainty Portfolio management and selection Applying a theoretical approach to separate, unrelated investment decisions against a background of uncertainty Capital asset pricing model (CAPM) Arbitrage pricing theory (APT) Operating and financial leverage Models for optimal financial gearing Capital-market-based valuation of real investments and companies Models of the perfect capital market with perfect information International trends towards the perfection of financial markets Investor’s required rate of return as the basis for the cost of capital (interest rate, duration , inflation and foreign exchange risk; use of appropriate financial innovations for hedging purposes) Explicit costs of capital for different forms of finance, and definition of and distinctions between implicit costs of capital Definition of M&A Stages of mergers and acquisitions (strategic fit analysis, pre-merger assessment, due diligence, valuation, financial engineering) Post-merger integration, disinvestment, outsourcing Course outcome: Upon completion of this course, students are able to: apply analytical tools when dealing with capital markets and capital market instruments apply concepts for the development of budget, investment and capital structures as well as profit distribution decisions describe concepts and processes related to company acquisitions and partnerships from a business administration, an organisational and a capital-market perspective
Elective A: Export of Commodities and Goods	4	5
Elective A: Export of Commodities and Goods Module: Export Management Root module: Export Management Semester: 6 Course code: S1_ECG6ILV Contact hours per week: 4 ECTS: 5 Course Content: Foreign trade finance instruments II (export of commodities and goods) Sourcing Strategies for goods Securisation of trade deals Trading houses and services Types of countertrade Risk management II (payment processing, hedging exchange rate fluctuations, foreign exchange options, managing performance and acceptance) Course outcome: Upon completion of this course, students are able to: describe potential risk factors in trade and commodity business define and explain key roles and concepts in trading describe and compare the main components of export finance instruments and potential challenges associated with them identify suitable instruments provided by export credit agencies to support export opportunities
Elective B: Export of Services	4	5
Elective B: Export of Services Module: Export Management Root module: Export Management Semester: 6 Course code: S2_EOS6ILV Contact hours per week: 4 ECTS: 5 Course Content: Foreign trade finance instruments II (Export of Services) Types of services and contracts Suppliers and customers Managing the customer base Taxation issues Transfer pricing Risk management II (payment processing, hedging exchange rate fluctuations, foreign exchange options) Course outcome: Upon completion of this course, students are able to: describe potential risk factors in sales and provision of services define and explain key roles and concepts in the exporting of services describe and compare the main components of export finance instruments and potential challenges associated with them identify suitable instruments provided by export credit agencies to support export opportunities
Elective C: FDI and Engineering Projects abroad	4	5
Elective C: FDI and Engineering Projects abroad Module: Export Management Root module: Export Management Semester: 6 Course code: S3_FEP6ILV Contact hours per week: 4 ECTS: 5 Course Content: Foreign trade finance instruments II (structured project and export finance) Export guarantees and assumption of liability by export credit agencies Public-private partnership (PPP) models Types of countertrade Risk management II (payment processing, hedging exchange rate fluctuations, foreign exchange options) Course outcome: Upon completion of this course, students are able to: describe potential risk factors in project finance and structured finance define and explain key roles and concepts in project finance describe and compare the main components of export finance instruments and potential challenges associated with them identify suitable instruments provided by export credit agencies to support export opportunities
International Law & Geopolitical Affairs
International Strategies for Sustainable Development	2	3
International Strategies for Sustainable Development Module: International Law & Geopolitical Affairs Root module: International Law & Geopolitical Affairs Semester: 6 Course code: ISSD6VO Contact hours per week: 2 ECTS: 3 Course Content: Development of economic regions International organisations and agreements International/transnational and national principles/practices and strategies of the key geopolitical players International law Sustainability in a geopolitical context Selected geopolitical topics, e.g. international law in conflict situations Course outcome: Upon completion of this course, students are able to: describe the remits, strategies and practices of the key geopolitical institutions and organisations explain the interactions between key international players differentiate between and explain various aspects of sustainable development, and analyse development strategies describe the relationships between government, the economy, research and society take the availability of resources into consideration when making decisions
Languages
French V (Level B1)	2	3
French V (Level B1) Module: Languages Root module: Languages Semester: 6 Course code: V_FRENB16ILV Contact hours per week: 2 ECTS: 3 Course Content: France as a tourist destination Types and forms of tourism Marketing International Trade France as an exporting country French export promotion organisations Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to express themselves spontaneously and fluently without searching for words and expressions, present clear and detailed descriptions of complex issues combining thematic points, use the language effectively in social and professional life, express themselves in clear and well-structured texts, expressing their point of view in detail.
French V (Level C1)	2	3
French V (Level C1) Module: Languages Root module: Languages Semester: 6 Course code: V_FRENC16ILV Contact hours per week: 2 ECTS: 3 Course Content: Leisure activities and travel Education and profession Daily routine and habits Conversation at the restaurant Describing your home Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and activities, use a series of phrases and sentences to describe in simple terms their family and other people, living conditions, educational and professional background, handle short social exchanges.
Spanish V (Level B1)	2	3
Spanish V (Level B1) Module: Languages Root module: Languages Semester: 6 Course code: V_SPANB16ILV Contact hours per week: 2 ECTS: 3 Course Content: world of work and its topics and terminology business development tourism and export-related topics banking institutions intercultural issues consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, connect phrases in a simple way in order to report on experiences and events in the past, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life.
Spanish V (Level C1)	2	3
Spanish V (Level C1) Module: Languages Root module: Languages Semester: 6 Course code: V_SPANC16ILV Contact hours per week: 2 ECTS: 3 Course Content: Current economic and trade topics Business correspondence Types and forms of tourism Marketing Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to express themselves spontaneously and fluently without searching for words and expressions, present clear and detailed descriptions of complex issues combining thematic points, use the language effectively in social and professional life, express themselves in clear and well-structured texts, expressing their point of view in detail.
Italian V (Level B1)	2	3
Italian V (Level B1) Module: Languages Root module: Languages Semester: 6 Course code: V_ITALB16ILV Contact hours per week: 2 ECTS: 3 Course Content: Companies and their products Visit at a fair Commercial correspondence Italy as a tourist and cultural destination Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, connect phrases in a simple way in order to report on experiences and events in the past, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life.
Russian V (Level A2/B1)	2	3
Russian V (Level A2/B1) Module: Languages Root module: Languages Semester: 6 Course code: V_RUSSA26ILV Contact hours per week: 2 ECTS: 3 Course Content: Weather and vacation Describing your home Hotel booking and complaint management Intercultural issues Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, connect phrases in a simple way in order to report on experiences and events in the past, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life.
German V (Level B1)	2	3
German V (Level B1) Module: Languages Root module: Languages Semester: 6 Course code: V_GERB16ILV Contact hours per week: 2 ECTS: 3 Course Content: world of work and its topics and terminology business development tourism and export-related topics travel and tourism intercultural issues consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, connect phrases in a simple way in order to report on experiences and events in the past, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life.
Chinese V (Level A2/B1)	2	3
Chinese V (Level A2/B1) Module: Languages Root module: Languages Semester: 6 Course code: V_CHINA26ILV Contact hours per week: 2 ECTS: 3 Course Content: travel and tourism locations and means of transportation socializing with business partners text comprehension structuring of texts correspondence with electronic aids consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, connect phrases in a simple way in order to report on experiences and events in the past, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life.
Scientific Methods and Tools
Data Utilisation and Enterprise Resource Management	2	3
Data Utilisation and Enterprise Resource Management Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 6 Course code: DUE6ILV Contact hours per week: 2 ECTS: 3 Course Content: Resource management in academic and practical environment Utilising data and databases Establishing and maintaining databases Security concerns Introduction to ERP systems Course outcome: Upon completion of this course, students will be able to: select proper software and storage formats for data build up databases to build up and retain knowledge maintain and utilize data from databases enter master data and complete sales/purchase/financial transactions identify key factors in the development of ERP systems and explain the importance of ERP systems for multinational companies
Bachelor Seminar II and Bachelor Paper	1	8
Bachelor Seminar II and Bachelor Paper Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 6 Course code: BAII6BASE Contact hours per week: 1 ECTS: 8 Course Content: Composing the bachelor paper based on the research proposal Topic-focused literature review Revision of the main elements of data collection and analysis and their application to the Bachelor paper Application of content-related and formal academic requirements Preparation for the “defensio” of the Bachelor paper Course outcome: Upon completion of this course, students are able to: independently write an academic paper in accordance with content-related and formal academic requirements. critically analyse selected chapters of their paper and their significance discuss the applicability of the results to other cases and questions
Bachelor Exam	0	2
Bachelor Exam Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 6 Course code: BEX6AP Contact hours per week: 0 ECTS: 2 Course Content: Presentation of bachelor paper and project Oral examination on the bachelor paper (in accordance with section 16 University of Applied Sciences Studies Act), and the links to related subjects on the curriculum (in accordance with section 16 University of Applied Sciences Studies Act). Course outcome: In the bachelor exam, students demonstrate their ability to: present their bachelor paper and the question they addressed in a manner appropriate to the target audience, and defend the paper before an expert committee, outline the significance of the findings for professional practice and research, and present supporting arguments, and answer follow-up questions on degree-programme subjects and the links between them, and justify their answers.

Studieren im Ausland

Verbringen Sie ein Semester oder länger an einer unserer 140 Partner-Hochschulen. Eine einmalige Erfahrung!

Das Exchange-Semester

Besonderheiten

Warum sollten Sie sich für das Bachelor-Studium Export-oriented Management in Krems entscheiden?

Die ideale Vorbereitung fürs internationale Parkett

Möchten Sie mit Menschen aus aller Welt studieren? Für das Exchange- und das Praktikumssemester ins Ausland gehen? Sollen Ihnen nach Ihrem Studium alle Wege offenstehen – egal ob im In- oder im Ausland? Dann ist dieses internationale Studienprogramm genau die richtige Wahl für Sie.

Sie erhalten eine solide betriebswirtschaftliche Ausbildung und beschäftigen sich eingehend mit Volkswirtschaft und Recht. Ein weiterer wichtiger Teil des Studiums: Außenhandel und Verhandlungstechniken. Außerdem erhalten Sie einen Überblick über die verschiedenen Wirtschaftsregionen, lernen oder verbessern eine Fremdsprache und sammeln interkulturelle Erfahrungen. Neben dem Umgang mit Menschen finden sich auch die Themen Digitalisierung und Nachhaltigkeit prominent im Studium wieder.

Die Welt entdecken

Interessieren Sie sich für andere Kulturen? Ausgezeichnet – denn Mobilität ist eine der wichtigsten Eigenschaften, die von zukünftigen Managerinnen und Managern erwartet wird. Im Rahmen des Bachelor-Studiums können Sie 1 bis 2 Semester an einer unserer 140 Partner-Hochschulen absolvieren.

Auch das Praktikumssemester verbringen Sie in einem Unternehmen Ihrer Wahl im Ausland. Sie haben also mehr als genug Gelegenheit, Ihre Englischkenntnisse weiter zu perfektionieren oder Ihre Kenntnisse in einer anderen Fremdsprache aufzufrischen. Ganz nebenbei sammeln Sie wertvolle interkulturelle Erfahrungen und haben Gelegenheit, Ihr Zuhause auf Zeit zu erkunden.

Ganz nahe an der Praxis

Das Praktikumssemester oder Practical Training Semester (PTS) ist ein Kernelement des Studiengangs. Sie erhalten die Möglichkeit, das im Studium erworbene Wissen im realen Firmenumfeld anzuwenden. So lernen Sie unterschiedliche Unternehmensstrukturen aus erster Hand kennen und sammeln Berufserfahrung, die Ihnen Ihren Berufseinstieg deutlich erleichtert.

Auch im Studienalltag ist uns der Bezug zur Praxis sehr wichtig: Wir stehen im engen Kontakt mit Firmenpartnerinnen und -partnern und versuchen so, regionale und internationale Wirtschafts- und Technologietrends vorherzusehen. Best-Practice-Beispiele von und Projekte mit unseren Kooperationspartnerinnen und -partnern garantieren praxisnahe Vorlesungen.

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Kompetenzbereiche

Nach Abschluss dieses Bachelor-Studiums verfügen Sie neben fundierten fachlichen und wissenschaftlichen Fähigkeiten auch über eine hohe soziale Kompetenz.

Fachlich kompetent handeln

Im Bachelor-Studium entwickeln Sie fundierte Basiskompetenzen auf dem Gebiet der Betriebswirtschaft, Volkswirtschaft und Rechtswissenschaft.

Als zentrale Grundkompetenz verstehen Sie die komplexen Funktionsweisen von Organisationen und das Zusammenspiel der einzelnen Abteilungen. Sie wissen um die Bedeutung einer nachhaltigen Unternehmenskultur und setzen sich dafür ein, diese auch in Ihrem Unternehmen zu stärken.

Im Studium machen Sie sich unter anderem mit folgenden betriebswirtschaftlichen Disziplinen vertraut:

Rechnungswesen und Finanzierung: Sie können Aufgaben aus den Bereichen Buchhaltung, Bilanzierung und Controlling übernehmen. Außerdem sind Sie mit unterschiedlichen Finanzierungs- und Budgetierungsinstrumenten vertraut und können diese optimal einsetzen.
Marketing: Im Studium beschäftigen Sie sich mit den grundlegenden Marketing-Modellen. Neben den klassischen Methoden liegt Ihr Fokus auf internationalem Marketing und Marktforschung.
Personalwesen, Logistik und Organisationsentwicklung: Sie machen sich mit den Aufgaben des Personalwesens vertraut und lernen, auf interkulturelle Unterschiede einzugehen. Außerdem erhalten Sie einen Überblick über den Bereich Logistik und Beschaffung und lernen, wie Sie den Aspekt der Qualitätssicherung in Ihrer Arbeitsweise verankern können. Aufgrund Ihres breiten unternehmerischen Basiswissens können Sie sich außerdem an der Erstellung von Businessplänen beteiligen.

Mikro- und Makroökonomie sind feste Bestandteile des Studienplans. Am Ende Ihres Studiums verstehen Sie daher die großen, weltpolitischen Zusammenhänge und können darauf aufbauend Entscheidungen für Ihre Organisation ableiten.

Darüber hinaus verschaffen Sie sich im Studium einen Überblick über die verschiedenen Bereiche der Rechtswissenschaften. Der Fokus liegt auf dem internationalen beziehungsweise europäischen Recht und auf geopolitischen Zusammenhängen.

Sprachlich einen Schritt voraus

Englisch als Studien- und Kommunikationssprache: Nach dem Studium treten Sie selbstbewusst im internationalen Umfeld auf. Sowohl schriftlich als auch mündlich – Sie kommunizieren fließend. Ein wichtiges Argument am Arbeitsmarkt!

Darüber hinaus beschäftigen Sie sich über Ihr gesamtes Studium hinweg mit einer zusätzlichen Fremdsprache. Zur Auswahl stehen Chinesisch, Deutsch, Französisch, Italienisch, Spanisch und Russisch. Bei Französisch und Spanisch haben Sie noch eine weitere Wahl: Wir bieten die Sprachenkurse auf Niveau A1 oder B1 an.

Sozial stark auftreten

Neben Ihren fachlichen Kompetenzen werden Sie in Ihrem Berufsalltag vor allem auch Ihre sozialen Fähigkeiten täglich einsetzen.

Deshalb legen wir besonderen Wert auf die sogenannten Soft Skills: In zahlreichen Gruppenarbeiten trainieren Sie Ihre Teamfähigkeit und lernen, mit Konflikten in der Gruppe umzugehen. Darüber hinaus vermitteln wir Ihnen Präsentationstechniken, bereiten Sie auf Leitungsfunktionen im Team vor und geben Ihnen Instrumente zur Konfliktlösung mit auf den Weg.

Ein besonderer Mehrwert des Studiums: Aufgrund des starken internationalen Fokus entwickeln Sie ausgeprägte interkulturelle Fähigkeiten. Sie lernen, mit unterschiedlichen Ansichten und Herangehensweisen besser umzugehen und erkennen das Potenzial von Teams mit unterschiedlichen persönlichen und kulturellen Hintergründen. Kurz: Sie werden im Berufsleben mit Geschäftspartnerinnen und Geschäftspartnern aus verschiedenen Teilen der Welt kompetent agieren können.

Wissenschaftlich fundiert arbeiten

Die Auseinandersetzung mit forschungsorientierten Problemstellungen stellt einen wichtigen Aspekt eines Hochschulstudiums dar. Deswegen vermitteln wir Ihnen die wissenschaftlichen Kompetenzen, um Forschungsprozesse nachvollziehen und erfolgreich mitgestalten zu können.

Mit Detailwissen überzeugen: Export Management

Eines ist im Studium immer präsent: die starke Ausrichtung auf den grenzübergreifenden Handel. In den Lehrveranstaltungen wird diskutiert, welche Unterschiede sich für die verschiedenen betriebswirtschaftlichen Inhalte auf internationalem Level ergeben.

Außerdem beschäftigen Sie sich mit den wichtigsten Exportmärkten und bereiten sich in den Spezialisierungen auf zukünftige Chancen und Herausforderungen vor. In der Lehrveranstaltung Foreign Trade Techniques erlernen Sie die Werkzeuge, die für den internationalen Handel erfolgsentscheidend sind.

So können Sie am Ende Ihres Studiums die Chancen des Exports optimal nützen und auf etwaige Risiken angemessen reagieren.

Karrierewege nach dem Bachelor-Studium Export-oriented Management

Nach dem Bachelor-Studium Export-oriented Management steht Ihnen die Welt offen. Egal, ob Sie für eine Zeit ins Ausland gehen oder sich doch für ein heimisches Unternehmen entscheiden – Sie sind für Einstiegspositionen in zahlreichen Branchen und Abteilungen qualifiziert.

Neben dem direkten Berufseinstieg können Sie sich auch für ein weiterführendes Master-Studium – egal ob Vollzeit oder berufsbegleitend – entscheiden. Hier stehen Ihnen alle Möglichkeiten offen.

An unserer Fachhochschule bieten sich zum Beispiel folgende Master-Studiengänge an:

International Business and Economic Diplomacy
Marketing mit den Major Tracks in Tourism & Service Marketing, Fashion & Lifestyle Marketing und Retail & Shopper Marketing
Digital Business Innovation and Transformation
Management
Umwelt- und Nachhaltigkeitsmanagement
Management von Gesundheitsunternehmen

Selbstverständlich steht Ihnen nach Ihrem Abschluss auch jedes andere betriebswirtschaftliche Master-Studium im In- oder Ausland offen.

Mögliche Arbeitsfelder

Marketing und Vertrieb

Außenhandel

Einkauf und Supply Chain Management

Personalmanagement (HR)

Controlling

Consulting

Finanzierung und Risikomanagement

10 Gründe

Es gibt viele Gründe, warum wir auf unsere Hochschule stolz sind. Finden Sie heraus, was uns besonders macht.

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Studierenden-Stadt Krems

Was Krems besonders lebenswert macht? Lernen Sie Krems als Studierenden-Stadt kennen.

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Service-Stellen

Von Studiumsorganisation bis Praktikums- und Berufsberatung. Informieren Sie sich über das Plus an Services.

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Studienberatung

Brauchen Sie Hilfe bei der Entscheidung fürs Studium? Unsere Studienberatung berät Sie gerne in einem persönlichen Gespräch.

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Im Fokus: Export-oriented Management

Klicken Sie sich durch die Videos des Studiengangs.

3 gute Gründe

3 falsche Vorurteile

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Saturday
22.02.2020
09:00
Open House
Alle Infos rund um das Studienangebot der IMC FH Krems.
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Thursday
19.03.2020
14:00
Bachelor Info Day
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Unser Team

Lernen Sie das Kern-Team des Bachelor-Studiengangs Export-oriented Management kennen.

Prof.(FH) MMag. Christopher Schwand
Institutsleitung Internationaler Handel und Nachhaltige Wirtschaft / Studiengangsleitung Exportorientiertes Management
Institut Internationaler Handel und Nachhaltige Wirtschaft
Kontakt
+43 2732 802 342[email protected]
Standort
IMC International Campus Piaristengasse
IMC Piaristengasse
Kernkompetenzen (3)
Digital Business Transformation
Quantitative und qualitative Forschungsmethoden
Nachhaltige Entwicklung von Unternehmen, vernetzten Systemen und Wirtschaftsräumen
Tätig in den Studiengängen (2)
Export-oriented Management
Bachelor of Arts in Business / Vollzeit
Projekte (4)
Guide für Mobiles Arbeiten
Department of Business
Enterprise 4.0 – Erfolg im digitalen Zeitalter
Department of Business
Digital Business Transformation
Department of Business
EUCert – European Certificates Innovative Online Training Campus. Weitere Entwicklungen einer Online Lernplattform aufgrund der Erkenntnisse des EQN Projekts
Department of Business
Publikationen (19)
[1068]
Schwand, C., Kotek, K. (2019): Die Untersuchung des Informationsbedarfs, gesellschaftlicher Entwicklungen und neuer Werbeformen - Auswirkungen von Google Trends auf die Werbewirtschaft. In Heinemann, S. (Hrsg.), Werbegeschichten - Markenkommunikation zwischen Tradition und Innovation. Europäische Kulturen in der Wirtschaftskommunikation (307-326). Wiesbaden: Springer VS.
[918]
Kotek, K., Schoenberg, A., Schwand, C. (2018): CSR Behavior: Between Altruism and Profit Maximization. In Altenburger, R. (Hrsg.), Innovation Management and Corporate Social Responsibility (159-169). Wiesbaden: Springer Fachmedien.
Doi: https://doi.org/10.1007/978-3-319-93629-1
[821]
Schwand, C., Kormann, G., Pacher, F., Bartz, M. (2018): Digitale Transformation: Mehrwert durch Vernetzung und Austausch in Multi-Projekt-Umgebungen durch strategische Partnerschaften. In Fachhochschule Salzburg GmbH (Hrsg.), Online Tagungsband FHK Forschungsforum 2018 (1-9). Salzburg: FFH.
[692]
Bartz, M., Schwand, C. (2017): Preis der Freiheit – Nutzen von Spielregeln für Mobil- Flexibles Arbeiten. In IMC Fachhochschule Krems GmbH (Hrsg.), Online Tagungsband FHK Forschungsforum 2017 (899-905). Krems: FFH.
[225]
Schwand, C., Kotek, K., Kormann, G. (2016): GW St. Pölten – Industriell. Integrativ. Innovativ. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 7 (99-108). Wien: Facultas.
[224]
Wagner, U. Reisinger, H., & Schwand, C. (2016): Fallstudien aus der österreichischen Marketingpraxis 7. Wien: Facultas Verlag.
[237]
Wagner, U., Reisinger, H., & Schwand, C. (2013): Fallstudien aus der österreichischen Marketingpraxis 6. Wien: Facultas Verlag.
[238]
Schwand, C. (2013): NIKI - AirBerlin for Austria. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 6 (115-126). Wien: Facultas Verlag.
[239]
Schwand, C. (2013): Nest Labs - The learning thermostat company. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 6 (127-136). Wien: Facultas Verlag.
[230]
Berger, S., Wagner, U., Schwand, C. (2012): Assessing Advertising Effectiveness: The Potential of Goal-Directed Behavior. Psychology and Marketing, 29(6): 411-421.
Doi: https://doi.org/10.1002/mar.20530
[259]
Kormann, G., Schuneritsch, W., Bartz, M., Kotek, K., Schwand, C. (2011): Risikoadjustierte Entscheidungsmodelle im Servicebereich - ein Mythos trifft auf Best Practice. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
[261]
Schwand, C., Berger, C., Hartbach, S., Kleiss, D., Kotek, K., Kormann, G., Schachner, M., & Neuherz, C. (2011): Grundelemente der Verkaufsraumgestaltung: Die Suche nach dem Stern. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
[231]
Schwand, C., Vetschera, R., Wakolbinger, L. (2010): The influence of probabilities on the response mode bias in utility elicitation. Theory and Decision, 69(3): 395-416.
Doi: https://doi.org/10.1007/s11238-010-9193-8
[243]
Wagner, U., Reisinger, H., Schwand, C. (2009): Fallstudien aus der österreichischen Marketingpraxis 5. Wien: Facultas.
[244]
Schwand, C. (2009): Waldquelle – Die neue Nummer 2 in Österreich. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 5 (17-30). Wien: Facultas.
[245]
Wagner, U., Reisinger, H., Schwand, C., Hoppe, D. (2006): Fallstudien aus der österreichischen Marketingpraxis 4. Wien: Facultas.
[246]
Schwand, C. (2006): Wiener Linien - Zwei Millionen Fahrgäste täglich. In Wagner, U., Reisinger, H., Schwand, C., Hoppe, D. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 4 (155-164). Wien: Facultas.
[247]
Schwand, C. (2006): Heraklith - Verkauf eines österreichischen Paradeunternehmens. In Wagner, U., Reisinger, H., Schwand, C., Hoppe, D. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 4 (9-24). Wien: Facultas.
[248]
Schwand, C. (2006): Hutchison 3G Austria - Mobile Multimedia für jedermann. In Wagner, U., Reisinger, H., Schwand, C., Hoppe, D. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 4 (37-50). Wien: Facultas.
Institutsleitung Internationaler Handel und Nachhaltige Wirtschaft / Studiengangsleitung Exportorientiertes Management
Prof.(FH) MMag. Christopher Schwand
+43 2732 802 342 [email protected]
Kernkompetenzen
Digital Business TransformationQuantitative und qualitative ForschungsmethodenNachhaltige Entwicklung von Unternehmen, vernetzten Systemen und Wirtschaftsräumen

Hauptberuflich Lehrende

Prof.(FH) Mag. Gerhard Kormann-Hainzl
Professor Department of Business
Institut Digitalisierung und Informatik
Kontakt
+43 2732 802 381[email protected]
Standort
IMC Campus Krems
IMC Campus Trakt G
Kernkompetenzen (3)
Digital Business Transformation mit Schwerpunkt neue digitale Geschäftsmodelle, Bewertung digitaler Transformationsprozesse, Digitale Innovation, Digitale Transformationskompetenzen und Digital Leadership
Risikomanagement, Außenhandelsfinanzierung, Internationale Finanzierung, Alternative Formen der Finanzierung wie z. B. Crowd Funding
Strategie und Internationalisierung von Unternehmen und Geschäftsmodellen
Tätig in den Studiengängen (2)
Export-oriented Management
Bachelor of Arts in Business / Vollzeit
Digital Business Innovation and Transformation
Master of Arts in Business / Berufsbegleitend
Projekte (6)
Dataskop – Sensor-Based Data Economy in Niederösterreich
Projektleitung, Department of Business
Digital Innovation Hub OST (DIHOST)
Projektleitung, Department of Business
Mixed Reality Based Collaboration for Industry (MRBC4i)
Projektleitung, Department of Business
Digitales Kompetenzmonitoring in Produktionsunternehmen
Department of Business
Enterprise 4.0 – Erfolg im digitalen Zeitalter
Projektleitung, Department of Business
Digital Business Transformation
Projektleitung, Department of Business
Publikationen (10)
[1641]
Kormann-Hainzl, G., Lovasz-Bukvova, H., Hoelzl, M. (2021): Are smarts villages just smaller smart cities? Call for a region-type-specific approach to the smartification of communities. In Hemker, T., Müller-Török, R., Prosser, A., Sasvari, P., Scola, D., Urs, N. (Hrsg.), Central and Eastern European e/Dem and e/Gov days 2021. Conference Proceedings (115-126). virtual: Facultas.
[1642]
Moser, T., Hohlagschwandtner, M., Kormann-Hainzl, G., Pölzlbauer, S., Wolfartsberger, J. (2019): Mixed reality applications in industry: challenges and research areas. Software Quality: The Complexity and Challenges of Software Engineering and Software Quality in the Cloud, 338: 95-105.
Doi: https://doi.org/10.1007/978-3-030-05767-1_7
[821]
Schwand, C., Kormann, G., Pacher, F., Bartz, M. (2018): Digitale Transformation: Mehrwert durch Vernetzung und Austausch in Multi-Projekt-Umgebungen durch strategische Partnerschaften. In Fachhochschule Salzburg GmbH (Hrsg.), Online Tagungsband FHK Forschungsforum 2018 (1-9). Salzburg: FFH.
[674]
Hammerschmid, S., Kormann, G., Moser, T., Reiner, M. (2017): A conceptual Mixed Realities (AR/VR) capability maturity model – with special emphasis on implementation. In Stolfa, J., Stolfa, S., O'Connor, R., Messnarz, R. (Hrsg.), Software and Services Process Improvement. EuroSPI 2017. Communications in Computer and Information Science, vol 748 (372-377). Ostrava: Springer, Cham.
Doi: https://doi.org/10.1007/978-3-319-64218-5_31
[455]
Kormann, G., Hanus, F., & Moser, T. (2016): Autonomisierung von Produktionsprozessen–Theorie, Anwendung und Werkzeuge. In Fachhochschule des BFI Wien (Hrsg.), Online-Tagungsband FHK Forschungsforum 2016 (eFFH2016-112-2). Wien: FFH.
[225]
Schwand, C., Kotek, K., Kormann, G. (2016): GW St. Pölten – Industriell. Integrativ. Innovativ. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 7 (99-108). Wien: Facultas.
[454]
Kormann, G., Andersson, S., Moser, R., & Wictor, I. (2015): Will Digital Transformation become a Game Changer in the Field of Internationalisation Research?. In Department of Management, Birkbeck, University of London (Hrsg.), 19th McGill International Entrepreneurship Conference. International Entrepreneurship in a Multi-Speed Global Economy: Opportunities and Challenges (50). London: McGill.
[240]
Kormann, G. (2013): Porsche - A company of its own?. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis (67-74). Wien: Facultas.
[259]
Kormann, G., Schuneritsch, W., Bartz, M., Kotek, K., Schwand, C. (2011): Risikoadjustierte Entscheidungsmodelle im Servicebereich - ein Mythos trifft auf Best Practice. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
[261]
Schwand, C., Berger, C., Hartbach, S., Kleiss, D., Kotek, K., Kormann, G., Schachner, M., & Neuherz, C. (2011): Grundelemente der Verkaufsraumgestaltung: Die Suche nach dem Stern. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
Prof.(FH) Mag. Gerhard Kormann-Hainzl
K
Professor Department of Business
Mag. Sonja Berger
Sprachkoordination & Lehrende
Institut Tourismus, Wein Business und Marketing
Kontakt
+43 2732 802 262[email protected]
Standort
IMC International Campus Piaristengasse
IMC Piaristengasse
Tätig in den Studiengängen (2)
Tourism and Leisure Management
Bachelor of Arts in Business / Vollzeit
Export-oriented Management
Bachelor of Arts in Business / Vollzeit
Mag. Sonja Berger
B
Sprachkoordination & Lehrende
Florian Teurezbacher, MSc (WU) MA Bakk. BA
Wissenschaftliche Mitarbeit / PhD Student Department of Business
Institut Internationaler Handel und Nachhaltige Wirtschaft
Kontakt
+43 2732 802 199[email protected]
Standort
IMC International Campus Piaristengasse
IMC Piaristengasse
Tätig in den Studiengängen (3)
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / Berufsbegleitend
Export-oriented Management
Bachelor of Arts in Business / Vollzeit
Tourism and Leisure Management
Bachelor of Arts in Business / Vollzeit
Publikationen (2)
[1078]
Teurezbacher, F. (2019): Politische Reformen als Auslöser großer Wählerwanderungen: Das Beispiel der Gemeindestrukturreform in der Steiermark 2013-2015. OZP – Austrian Journal of Political Science, 48(2): 24-34.
Doi: https://doi.org/10.15203/ozp.2541.vol48iss2
[864]
Teurezbacher, F.;: Politische Reformen als Auslöser großer Wählerwanderungen: Das Beispiel der Gemeindestrukturreform in der Steiermark 2013-2015.
Florian Teurezbacher, MSc (WU) MA Bakk. BA
T
Wissenschaftliche Mitarbeit / PhD Student Department of Business
Prof.(FH) Dr. Alina Schoenberg
Studiengangsleitung International Business and Economic Diplomacy
Institut Internationaler Handel und Nachhaltige Wirtschaft
Kontakt
+43 2732 802 181[email protected]
Standort
IMC International Campus Piaristengasse
IMC Piaristengasse
Kernkompetenzen (3)
Input-Output-Analysen, SAM, Allgemeines Gleichgewichtsmodell, Policy Analyse
Gesundheitsökonomische Evaluationsinstrumente
Standortanalysen, Räumliche Analysen (GIS), Gravitationsmodelle
Tätig in den Studiengängen (4)
Export-oriented Management
Bachelor of Arts in Business / Vollzeit
International Business and Economic Diplomacy
Master of Arts in Business / Berufsbegleitend
Marketing
Master of Arts in Business / Vollzeit
Tourism and Leisure Management
Bachelor of Arts in Business / Vollzeit
Publikationen (6)
[1166]
Schoenberg, A., Bartholomae, F. (2019): Two Shades of Urban Shrinkage: Innovation and Economic Structure in Cities with a Declining Population. CESifo Forum 03/2019 (Autumn): Urban Challenges in Europe, 20(3): 15-19.
[918]
Kotek, K., Schoenberg, A., Schwand, C. (2018): CSR Behavior: Between Altruism and Profit Maximization. In Altenburger, R. (Hrsg.), Innovation Management and Corporate Social Responsibility (159-169). Wiesbaden: Springer Fachmedien.
Doi: https://doi.org/10.1007/978-3-319-93629-1
[816]
Schoenberg, A. (2018): Regional Disparities in Europe: An Assessment of the Impact of the 2007–2013 Funding Programme on Convergence in Romania and Bulgaria. CESifo Forum 01/2018, 19(1): 32-36.
[699]
Bartholomae, F., Nam, C., Schoenberg, A. (2017): Urban Resurgence as a Consumer City: A Case Study for Weimar in Eastern Germany. CESifo Working Paper No. 6610.
[697]
Bartholomae, F., Nam, C., Schoenberg, A. (2017): Urban shrinkage and resurgence in Germany. Urban Studies, 54(12): 2071-2718.
Doi: https://doi.org/10.1177/0042098016657780
[698]
Josten, S., Bartholomae, F., Schoenberg, A. (2016): National Debt Policies in Europe after the Crisis. CESifo Forum, 17(1): 72-76.
Prof.(FH) Dr. Alina Schoenberg
S
Studiengangsleitung International Business and Economic Diplomacy
Prof.(FH) Klaus Kotek, MBA
Professor Department of Business
Institut Internationaler Handel und Nachhaltige Wirtschaft
Kontakt
+43 2732 802 383[email protected]
Standort
IMC International Campus Piaristengasse
IMC Piaristengasse
Kernkompetenzen (3)
Internationale Versicherungswirtschaft und Finanzmanagement
Internationales Marketing und Brand Management
CSR und Nachhaltigkeit
Tätig in den Studiengängen (5)
Business Administration
Bachelor of Arts in Business / Vollzeit
Export-oriented Management
Bachelor of Arts in Business / Vollzeit
International Wine Business
Bachelor of Arts in Business / Vollzeit
Financial Management (MSc.)
Master of Science / Berufsbegleitend
Marketing
Master of Arts in Business / Vollzeit
Projekte (1)
Digital Innovation Hub OST (DIHOST)
Department of Business
Publikationen (6)
[1068]
Schwand, C., Kotek, K. (2019): Die Untersuchung des Informationsbedarfs, gesellschaftlicher Entwicklungen und neuer Werbeformen - Auswirkungen von Google Trends auf die Werbewirtschaft. In Heinemann, S. (Hrsg.), Werbegeschichten - Markenkommunikation zwischen Tradition und Innovation. Europäische Kulturen in der Wirtschaftskommunikation (307-326). Wiesbaden: Springer VS.
[918]
Kotek, K., Schoenberg, A., Schwand, C. (2018): CSR Behavior: Between Altruism and Profit Maximization. In Altenburger, R. (Hrsg.), Innovation Management and Corporate Social Responsibility (159-169). Wiesbaden: Springer Fachmedien.
Doi: https://doi.org/10.1007/978-3-319-93629-1
[225]
Schwand, C., Kotek, K., Kormann, G. (2016): GW St. Pölten – Industriell. Integrativ. Innovativ. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 7 (99-108). Wien: Facultas.
[241]
Kotek, K. (2013): Orange Austria - Beim Verkauf liegen die Nerven blank. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 6 (75-86). Wien: Facultas Verlag.
[261]
Schwand, C., Berger, C., Hartbach, S., Kleiss, D., Kotek, K., Kormann, G., Schachner, M., & Neuherz, C. (2011): Grundelemente der Verkaufsraumgestaltung: Die Suche nach dem Stern. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
[259]
Kormann, G., Schuneritsch, W., Bartz, M., Kotek, K., Schwand, C. (2011): Risikoadjustierte Entscheidungsmodelle im Servicebereich - ein Mythos trifft auf Best Practice. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
Prof.(FH) Klaus Kotek, MBA
K
Professor Department of Business
Prof.(FH) Denise Kleiss, MSc., MBA, B.A.
Professorin Department of Business
Institut Internationaler Handel und Nachhaltige Wirtschaft
Kontakt
+43 2732 802 360[email protected]
Standort
IMC International Campus Piaristengasse
IMC Piaristengasse
Kernkompetenzen (2)
Personalmanagement
Tourismusmanagement
Tätig in den Studiengängen (6)
Business Administration
Bachelor of Arts in Business / Vollzeit
Export-oriented Management
Bachelor of Arts in Business / Vollzeit
International Business and Economic Diplomacy
Master of Arts in Business / Berufsbegleitend
Informatics
Bachelor of Science in Engineering / Vollzeit
Tourism and Leisure Management
Bachelor of Arts in Business / Vollzeit
Tourism and Leisure Management
Bachelor of Arts in Business / Berufsbegleitend
Projekte (1)
Enterprise 4.0 – Erfolg im digitalen Zeitalter
Department of Business
Publikationen (2)
[1586]
Waiguny M.K.J, Kleiss, D. (2019): Sustainability and Diversity Labels in Job ads. In ICORIA (Hrsg.), ICORIA 2019 - Designing Experiences, Conference Proceedings. Amsterdam: ICORIA.
[261]
Schwand, C., Berger, C., Hartbach, S., Kleiss, D., Kotek, K., Kormann, G., Schachner, M., & Neuherz, C. (2011): Grundelemente der Verkaufsraumgestaltung: Die Suche nach dem Stern. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
Prof.(FH) Denise Kleiss, MSc., MBA, B.A.
K
Professorin Department of Business
Dr. Anna Fornalska-Skurczynska
Professorin Department of Business
Institut Internationaler Handel und Nachhaltige Wirtschaft
Kontakt
+43 2732 802 201[email protected]
Standort
IMC International Campus Piaristengasse
IMC Piaristengasse
Tätig in den Studiengängen (4)
Export-oriented Management
Bachelor of Arts in Business / Vollzeit
International Business and Economic Diplomacy
Master of Arts in Business / Berufsbegleitend
International Wine Business
Bachelor of Arts in Business / Vollzeit
Publikationen (4)
[1473]
Shneor, R., Mrzygłód, U., Adamska-Mieruszewska, J., Fornalska-Skurczyńska, A. (2021): The role of social trust in reward crowdfunding campaigns’ design and success. Electronic Markets.
Doi: https://doi.org/10.1007/s12525-021-00456-5
[1720]
Fornalska-Skurczynska, A. (2018): The importance of firm location for exports activity - literature review. Przedsiebiorczosc i Zarzadzanie, 19(2.1): 131-138.
[1719]
Fornalska-Skurczynska, A., Skurczynski, A. (ed.) (2016): Introduction to International Trade. Gdansk: Gdansk University Press.
[1718]
Fornalska-Skurczynska, A. (2015): How to effectively support export activity. Oeconomia Copernicana, 6(3): 61-67.
Doi: https://doi.org/10.12775/OeC.2015.021
Dr. Anna Fornalska-Skurczynska
F
Professorin Department of Business
Dr. Tarek Eltayeb
Professor Department of Business
Institut Internationaler Handel und Nachhaltige Wirtschaft
Kontakt
+43 2732 802[email protected]
Tätig in den Studiengängen (2)
Export-oriented Management
Bachelor of Arts in Business / Vollzeit
Business Administration
Bachelor of Arts in Business / Vollzeit
Dr. Tarek Eltayeb
E
Professor Department of Business
Hon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MA
Professorin Department of Business
Institut Tourismus, Wein Business und Marketing
Kontakt
+43 2732 802[email protected]
Tätig in den Studiengängen (3)
Tourism and Leisure Management
Bachelor of Arts in Business / Vollzeit
Tourism and Leisure Management
Bachelor of Arts in Business / Berufsbegleitend
Export-oriented Management
Bachelor of Arts in Business / Vollzeit
Publikationen (11)
[942]
Hergueta-Covacho, E., Marfil-Carmona, R. (2018): Transiciones educomunicativas. Del Capitalismo Cognitivo a la educación líquida. In Universidad Nacional de Educación a Distancia – UNED (Hrsg.), La otra educación. Pedagogías críticas para el siglo XXI (93-111) (93-112). Madrid: Editorial UNED.
[943]
Camarero-Cano, L., Hergueta-Covacho, E., Villalonga-Gómez, C. (Hrsg.). (2018): Comunicar y educar en la ubicuidad. Aprendizaje móvil, Apps, y MOOCs desde una perspectiva inteRmetodológica ubicua. Zaragoza: Ediciones Egregius.
[944]
Lazo, M., Marfil-Carmona, R. & Hergueta-Covacho, E. (2016): Aplicación de las Redes Sociales en el aprendizaje en conectividad: uso del factor relacional en la dialéctica twitter. Revista científica electrónica de Educación y Comunicación en la Sociedad del Conocimiento, II: 304-319.
Doi: https://doi.org/10.30827/eticanet.v16i2.11926
[945]
Hergueta-Covacho, E., Marta Lazo, C., & Gabelas Barroso, J.A. (2016): Media Literacy and relational Inter-methodology implementation on MOOC. Revista Mediterránea de Comunicación, 7(2): 47-58.
Doi: https://doi.org/10.14198/MEDCOM2016.7.2.4
[941]
Marta Lazo, C., Hergueta-Covacho, E. y Gabelas Barroso, J.A. (2016): Applying Intermethodological Concepts for Enhancing Media Literacy Competences. Journal of Universal Computer Science (J.UCS), vol. 22(1), 22(1): 37-54.
Doi: https://doi.org/10.3217/jucs-022-01-0037
[952]
Hergueta-Covacho, E., Levratto, V. (2015): Fomentar la inteligencia colectiva en la educación superior. Una experiencia educomunicativa en entornos virtuales. In Fueyo Gutiérrez, A., Rodríguez-Hoyos, C., Pérez Tornero, J. (Hrsg.), Los territorios de la Educación Mediática: experiencias en contextos educativos (-). Barcelona: Editorial UOC.
[946]
Marfil-Carmona, R., Hergueta-Covacho, E. & Villalonga Gómez, C. (2015): The Relational Factor as a strategic element in marketing communications. Anàlisi. Quaderns de Comunicació i Cultura, 52: 33-46.
Doi: https://doi.org/10.7238/a.v0i52.2392
[953]
Hergueta-Covacho, E. (2015): ¿Cómo medir la intermetodología? Creación del cuestionario de Impacto Intermetodológico. In Peinado Miguel, F. (Hrsg.), Formación, perfil profesional y consumo de medios de alumnos en Comunicación (147-160). La Laguna: Cuadernos Artesanos de Comunicación, 77.
Doi: https://doi.org/10.4185/cac77
[954]
Hergueta-Covacho, E. (2014): Ser y estar en Twitter. Construyendo relaciones en comunidades de aprendizaje. In Cuadros Muñoz, R., Villatoro, J. (Hrsg.), Twitter en la enseñanza y aprendizaje del español (65-79). Málaga: Ediciones EdiEle.
[955]
Gabelas-Barroso, J., Marta-Lazo, C. & Hergueta-Covacho, E. (2013): Factor R-elacional como epicentro de las prácticas culturales digitales. In Aranda, D., Creus, A., Sánchez Navarro, J. (Hrsg.), Educación, medios digitales y cultura de la participación (-). Barcelona: Editorial UOC.
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Barroso, J., Covacho, E.H., & Lazo, C. (2013): Phenomenological features of digital communication: interactivity, immersion and ubiquity. Sociedad de la Información, 44: 169-193.
Hon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MA
H
Professorin Department of Business

Zulassung & Aufnahme – die nächsten Schritte

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Ende der Bewerbungsfrist für EU StaatsbürgerInnen / Nachfrist	31.03.2021 / 31.07.2021
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Vollzeit

Englisch

6 Semester

22 Wochen

363,36 EUR

Das Studium: Bachelor of Arts in Business (BA)

Bestens gerüstet für den Arbeitsmarkt von morgen

Internationaler Fokus ab der ersten Minute

Betriebswirtschaft leicht erklärt

Schwerpunkte: Export-oriented Management

Studiengangsleiter Christopher Schwand

Erfolgskonzept: Theorie + Praxis

Die Grundlagen

Die Erfahrungen im Ausland

Die Vertiefung

Studienplan

1. Semester

Principles of Management

Sustainability and Ethics in Leadership

Accounting I

Accounting I - Exercises

Marketing and Sales

Trading, Exporting and Doing Business Abroad

Business Mathematics - Theory

Business Mathematics - Exercises

Training Intercultural Competence

Rhetoric and Presentation

French I (Level A1)

French I (Level B1)

Spanish I (Level A1)

Spanish I (Level B1)

Italian I (Level A1)

Russian I (Level A1)

German I (Level A1)

Chinese I (Level A1)

Foundations of Empirical Social Research

Principles of Business Data Analysis

Qualitative Information and Decision Making

2. Semester

Procurement, Production and Logistics

Organisation Theory and Organisation Development

Accounting II

Accounting II - Exercises

Microeconomics

Entering Foreign Markets and Doing Business Abroad

Principles of Private and Public Law

Establishing Contracts

Business Statistics - Theory

Business Statistics - Exercises

Group Dynamics

Negotiation Techniques

French II (Level A2)

French II (Level B1)

Spanish II (Level A2)

Spanish II (Level B1)

Italian II (Level A2)

Russian II (Level A1/A2)

German II (Level A2)

Chinese II (Level A1/A2)

Quantitative Information and Decision Making

3. Semester

Finance and Investment

Controlling, Managerial Accounting and Decision Making

International Project Management and Project Communication

Human Resource Management

Processes, Audits and Reports

Macroeconomics

Current Issues in Export Management

EU Tender and Contracting

International Marketing Research and Market Entry

Comparative International Law

French III (Level A2/A2+)

French III (Level B1/B2)

Spanish III (Level A2/A2+)

Spanish III (Level B1/B2)

Italian III (Level A2/A2+)

Russian III (Level A2)

Chinese III (Level A2)