For two weeks a group of international bachelor students, from IMC’s and WU’s international partner institutions, will jointly attend this intensive short program and work together on a real-world marketing project.
The program builds on a combination of interactive lectures, class discussions, group project (field study), computer exercises, student presentations, and visits/excursions to selected tourism companies.
During week one students will be in Vienna at the WU Wien, while in week two the program takes place in Krems.
The program also includes social and cultural activities in Vienna and Krems with the aim of offering both a high quality academic and intercultural experience for the participants.
- 6 ECTS credits
- 38 contact hours (60 minutes each)
- 500 EUR program fee (without accommodation)
- Arrival/departure days: Saturday/Sunday
- Fact Sheet and Course Outline