Marketing master degree programme
Major tracks in Tourism and Service Marketing, Fashion and Lifestyle Marketing, and Retail and Shopper Marketing
Do you enjoy working in a creative, dynamic and international environment, and planning and implementing marketing and communications strategies? Compatible with part-time employment, the Marketing master degree programme is tailor-made for you, with major tracks in Tourism and Service Marketing, Fashion and Lifestyle Marketing, and Retail and Shopper Marketing.
The degree programme: Master of Arts in Business (MA)
Marketing management refers to the planning, coordination and monitoring of all corporate activities geared towards meeting customers’ current and future needs. This demands a detailed understanding of consumer behaviour, various marketing tools, as well as creative approaches to developing products and services. Innovative marketing strategies are the key to a company’s success, especially in the tourism, fashion, lifestyle and retail sectors.
The Marketing master programme gives you specialist knowledge and enables you to develop the skills and competences you need to work and communicate effectively as a marketing expert in Austria or abroad.
You learn how to plan, execute and evaluate marketing activities, with a strong focus on business practice. Core topics include strategic and brand management, digital marketing, communication skills and market research.
You acquire practical expertise in web design and storytelling, while specialist courses in communication give you the tools you need to handle presentations and management situations.
Throughout the programme, students work closely with businesses on course-related and research projects. This means you can forge contacts that might play an important part in your future career, as well as learning from the experts.
What does “compatible with part-time employment” mean? Courses take place on three successive weekdays, so you can hold down a part-time job during your degree. The curriculum does not include a compulsory internship, although in semester 4 students can either complete a placement with an employer of their choice or spend an exchange semester at one of our partner universities.
Marketing experts play a crucial role in every company, because they contribute directly to value creation. Their key skills include strategic and analytical thinking, creativity, excellent communication abilities, and expert use of digital media. The Marketing master degree programme is designed to meet the business world’s demand for all these requirements. The option of specialising in tourism, fashion or retail marketing helps to broaden students’ skills profile.
Programme director Christian Maurer
A formula for success: theoretical knowledge + practical experience
The programme is built on three pillars.
The core subjects
Semesters 1-3
Developing attractive products, services and offers requires in-depth knowledge of strategic marketing management. This includes an understanding of:
- factors influencing the quality and development of locations
- customer-focused product and service development using design-thinking methods
- marketing processes throughout the customer journey
- the latest consumer analysis and market research methods, such as big data and artificial intelligence
- the functions and applications of conventional and digital media for marketing and public relations
- preparation and management control of marketing budgets
- the legal and ethical frameworks for marketing strategies
In addition, the Digital Skills module in semesters 2 and 3 sharpens your skills in using software applications to develop web and mobile apps, and shows you how to ensure customers remain loyal to your company by means of storytelling and influencer marketing.
The creative communication courses that form part of the Leadership and Communication Skills module cover aspects such as acting and performing, persuading, inspiring and influencing people, showing you how to motivate and convince people and manage them effectively.
Practical elements
Semesters 1-4
Each of the four semesters has a strong practical focus. Lecturers with international backgrounds and extensive business experience will share their practical know-how with you. Questions are discussed on the basis of case studies, and in particular in semester 3, you will work on real-life, course-related customer projects, in collaboration with and on behalf of companies.
Marketing in Action (semester 3) gives you the option of taking part in excursions to high-profile companies, where you can gain insights into day-to-day business processes from marketing experts and marketing managers, as well as forming new contacts.
Semester 4 is mainly devoted to writing your master thesis. During the “mobility window” in the same semester, you have the chance to complete an internship at a company of your choice or a semester abroad at one of our numerous partner universities.
The electives and master thesis
Semesters 2 & 4
Improving your career opportunities: the electives help to bring you up to speed for jobs in highly attractive business sectors. You can choose one of three majors: Tourism and Service Marketing, Fashion and Lifestyle Marketing, or Retail and Shopper Marketing.
The electives account for eight hours per week during the semester and 16 ECTS credits.
During your work on the master thesis, you independently carry out academic analysis of a problem related to your elective, devising solutions that meet practical business requirements.
Curriculum
What can you expect from your studies? The curriculum provides an overview.
Click on the individual courses for further information.
| Course | SWS | ECTS |
|---|---|---|
| Management | ||
| Site Development | 2 | 3 |
Site Development
Module:
Management
Root module:
Management
Semester: 1
Course code:
SID1VO
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Finance and Budgeting for Marketers | 2 | 4 |
Finance and Budgeting for Marketers
Module:
Management
Root module:
Management
Semester: 1
Course code:
FBM1ILV
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Marketing Process | ||
| Marketing Trends and Developments | 2 | 3 |
Marketing Trends and Developments
Module:
Marketing Process
Root module:
Marketing Process
Semester: 1
Course code:
MTD1VO
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Strategic Brand Management | 2 | 4 |
Strategic Brand Management
Module:
Marketing Process
Root module:
Marketing Process
Semester: 1
Course code:
SBM1ILV
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Digital Marketing and PR | ||
| Marketing Communications | ||
| Digital Marketing | 2 | 4 |
Digital Marketing
Module:
Marketing Communications
Root module:
Digital Marketing and PR
Semester: 1
Course code:
DIM1WK
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Value-Based Public Relations | 2 | 3 |
Value-Based Public Relations
Module:
Marketing Communications
Root module:
Digital Marketing and PR
Semester: 1
Course code:
VBPR1WK
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Internet Law and Data Privacy | 2 | 3 |
Internet Law and Data Privacy
Module:
Digital Marketing and PR
Root module:
Digital Marketing and PR
Semester: 1
Course code:
ILDP1VO
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Marketing Research | ||
| Consumer Behaviour | 2 | 3 |
Consumer Behaviour
Module:
Marketing Research
Root module:
Marketing Research
Semester: 1
Course code:
COB1WK
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Research Methods for Marketers | 2 | 3 |
Research Methods for Marketers
Module:
Marketing Research
Root module:
Marketing Research
Semester: 1
Course code:
RMM1ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Course | SWS | ECTS |
|---|---|---|
| Marketing Research | ||
| Big Data and Business Intelligence | 2 | 4 |
Big Data and Business Intelligence
Module:
Marketing Research
Root module:
Marketing Research
Semester: 2
Course code:
BDBI2WK
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Major Track 1: Tourism & Service Marketing | ||
| International Tourism Management | ||
| Global Tourism Perspectives | 2 | 4 |
Global Tourism Perspectives
Module:
International Tourism Management
Root module:
Major Track 1: Tourism & Service Marketing
Semester: 2
Course code:
S1_GTP2VO
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Tourism and Society | 2 | 4 |
Tourism and Society
Module:
International Tourism Management
Root module:
Major Track 1: Tourism & Service Marketing
Semester: 2
Course code:
S1_TAS2ILV
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Digital Tourism Management | 2 | 4 |
Digital Tourism Management
Module:
Major Track 1: Tourism & Service Marketing
Root module:
Major Track 1: Tourism & Service Marketing
Semester: 2
Course code:
S1_DTM2ILV
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Customer Experience and Event Management | 2 | 4 |
Customer Experience and Event Management
Module:
Major Track 1: Tourism & Service Marketing
Root module:
Major Track 1: Tourism & Service Marketing
Semester: 2
Course code:
S1_CEEM2WK
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Major Track 2: Fashion & Lifestyle Marketing | ||
| Fashion and Luxury Management | ||
| International Lifestyle and Fashion Trends | 2 | 4 |
International Lifestyle and Fashion Trends
Module:
Fashion and Luxury Management
Root module:
Major Track 2: Fashion & Lifestyle Marketing
Semester: 2
Course code:
S2_ILFT2VO
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Management of Fashion and Luxury Brands | 2 | 4 |
Management of Fashion and Luxury Brands
Module:
Fashion and Luxury Management
Root module:
Major Track 2: Fashion & Lifestyle Marketing
Semester: 2
Course code:
S2_MFLB2ILV
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Customer Experience Design | 2 | 4 |
Customer Experience Design
Module:
Major Track 2: Fashion & Lifestyle Marketing
Root module:
Major Track 2: Fashion & Lifestyle Marketing
Semester: 2
Course code:
S2_CED2ILV
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Fashion Market and Collection Planning | 2 | 4 |
Fashion Market and Collection Planning
Module:
Major Track 2: Fashion & Lifestyle Marketing
Root module:
Major Track 2: Fashion & Lifestyle Marketing
Semester: 2
Course code:
S2_FMCP2WK
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Major Track 3: Retail & Shopper Marketing | ||
| Business Value Creation | ||
| Supply Chain Management | 2 | 4 |
Supply Chain Management
Module:
Business Value Creation
Root module:
Major Track 3: Retail & Shopper Marketing
Semester: 2
Course code:
S3_SCM2VO
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Key Account Management | 2 | 4 |
Key Account Management
Module:
Business Value Creation
Root module:
Major Track 3: Retail & Shopper Marketing
Semester: 2
Course code:
S3_KAM2ILV
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| E-Commerce | 2 | 4 |
E-Commerce
Module:
Major Track 3: Retail & Shopper Marketing
Root module:
Major Track 3: Retail & Shopper Marketing
Semester: 2
Course code:
S3_ECOM2ILV
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Shopper Marketing and Omnichannel Retailing | 2 | 4 |
Shopper Marketing and Omnichannel Retailing
Module:
Major Track 3: Retail & Shopper Marketing
Root module:
Major Track 3: Retail & Shopper Marketing
Semester: 2
Course code:
S3_SMOR2WK
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Leadership and Communication Skills | ||
| Acting and Performing | 2 | 2 |
Acting and Performing
Module:
Leadership and Communication Skills
Root module:
Leadership and Communication Skills
Semester: 2
Course code:
AAP2WK
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Persuading, Inspiring, Influencing People | 2 | 2 |
Persuading, Inspiring, Influencing People
Module:
Leadership and Communication Skills
Root module:
Leadership and Communication Skills
Semester: 2
Course code:
PIIP2WK
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Digital Skills | ||
| Development Tools for Web and Mobile Apps | 2 | 3 |
Development Tools for Web and Mobile Apps
Module:
Digital Skills
Root module:
Digital Skills
Semester: 2
Course code:
DTWM2WK
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| The Art of Visual and Display Marketing | 2 | 3 |
The Art of Visual and Display Marketing
Module:
Digital Skills
Root module:
Digital Skills
Semester: 2
Course code:
VDM2WK
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Course | SWS | ECTS |
|---|---|---|
| Strategic Marketing | ||
| Strategic Marketing in Practice | ||
| Innovation Management | 2 | 3 |
Innovation Management
Module:
Strategic Marketing in Practice
Root module:
Strategic Marketing
Semester: 3
Course code:
INM3WK
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Marketing Strategy Capstone Project | 3 | 12 |
Marketing Strategy Capstone Project
Module:
Strategic Marketing in Practice
Root module:
Strategic Marketing
Semester: 3
Course code:
MSCP3WK
Contact hours per week:
3
ECTS: 12
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Leadership and Communication Skills | ||
| Negotiation and Conflict Management | 2 | 2 |
Negotiation and Conflict Management
Module:
Leadership and Communication Skills
Root module:
Leadership and Communication Skills
Semester: 3
Course code:
NCM3WK
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Leading Meetings Effectively | 1 | 2 |
Leading Meetings Effectively
Module:
Leadership and Communication Skills
Root module:
Leadership and Communication Skills
Semester: 3
Course code:
LME3WK
Contact hours per week:
1
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Digital Skills | ||
| Influencer Marketing | 2 | 3 |
Influencer Marketing
Module:
Digital Skills
Root module:
Digital Skills
Semester: 3
Course code:
IM3WK
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Storytelling and Content Creation | 2 | 3 |
Storytelling and Content Creation
Module:
Digital Skills
Root module:
Digital Skills
Semester: 3
Course code:
STCC3WK
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Research | ||
| Research Coaching I | 2 | 5 |
Research Coaching I
Module:
Research
Root module:
Research
Semester: 3
Course code:
RCI3SE
Contact hours per week:
2
ECTS: 5
Course Content:
Course outcome:
Upon completion of this course, students are able to independently write a proposal for the master thesis. | ||
| Course | SWS | ECTS |
|---|---|---|
| Management | ||
| Ethics and CSR | 2 | 3 |
Ethics and CSR
Module:
Management
Root module:
Management
Semester: 4
Course code:
ECSR4VO
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
| Research | ||
| Research Coaching II | 1 | 1 |
Research Coaching II
Module:
Research
Root module:
Research
Semester: 4
Course code:
RCII4TU
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of this course, students are able to independently write a master thesis. | ||
| Master Thesis | 0 | 22 |
Master Thesis
Module:
Research
Root module:
Research
Semester: 4
Course code:
MTH4DA
Contact hours per week:
0
ECTS: 22
Course outcome:
Upon completion of this course, students are able to:
| ||
| Master Exam | 0 | 4 |
Master Exam
Module:
Research
Root module:
Research
Semester: 4
Course code:
MEX4AP
Contact hours per week:
0
ECTS: 4
Course Content:
Course outcome:
Within the master committee exam the student demonstrates the ability to:
| ||
Major Tracks
Choose your own focus areas. You select one of three major tracks on the programme. Elective courses are held in semester 2.
Tourism and Service Marketing
This is the elective for you if you are interested in planning and implementing marketing and management measures at tourism destinations, accommodation providers, event or consulting agencies, or similar service providers.
You will look at the latest tourism-related developments, and tourism’s significance for the community.
In the tourism industry, there is a long-standing emphasis on deploying information and communication technology to optimise business processes (such as bookings, storing guest data, and e-marketing) and enhancing the customer experience.
Fashion and Lifestyle Marketing
This elective is the ideal choice for anyone interested in fashion and lifestyle brands, and looking to find out more about positioning strategies and brand management in the fashion and luxury goods sector.
You will look at topics such as international fashion and lifestyle trends, as well as methods and processes used in planning collections.
This elective gives you the skills required to take on various positions, including product, communications, merchandising, brand and store manager, purchaser and many more besides.
Retail and Shopper Marketing
If your aim is to build up in-depth knowledge of retail marketing, with a view to optimising retail performance, this is the elective for you.
The focus is on designing stores and store processes, such as point-of-sale design and e-commerce. The target is to create a unique shopping experience for customers.
This elective will put you in a position to assume responsibilities in a wide range of roles, including as a retail marketing manager, sales representative, as well as e-commerce, channel, supply chain or key account manager.
Newsletter & additional information
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Get additional information nowCareer paths for graduates of the Marketing master programme
Graduates of the Marketing master degree programme will have the skills required to perform expert tasks in a domestic or international professional environment and as part of a team, to take the initiative and to communicate effectively. You will have the necessary knowledge, skills and competences to identify problems in interdisciplinary settings and independently devise creative solutions.
In particular, you will be able to assume strategic marketing management responsibilities, as well as planning, implementing and evaluating offline and online marketing campaigns. You will have expert knowledge of developing web and mobile applications, social media and influencer marketing campaigns. In-depth communication, presentation and organisational skills will enable you to take on managerial responsibilities, and oversee communications with customers and suppliers.
After completing the Tourism and Service Marketing elective you will be in a position to perform strategic and operational marketing duties in the tourism and service sector, draw up bespoke solutions and implement and evaluate them. With the help of design methods and information and communication technology, you are able to develop customer-focused tourism products and services.
Students on the Fashion and Lifestyle Marketing elective develop the ability to analyse and predict fashion and lifestyle trends, and use this as the starting point for devising brand and positioning strategies for fashion and luxury products. Students can also apply a range of methods and processes for planning collections and enhancing the customer experience.
If you choose the Retail and Shopper Marketing elective, you will be able to analyse, evaluate and optimise store designs and processes, which in turn helps your company to improve its performance and boost customer satisfaction. Strategic tools (such as key account and supply chain management) and methods enable you to structure your collaboration with suppliers in connection with the delivery of goods, and organise flows of information to customers.
The most important responsibilities of marketing managers include:
- Analysing and researching market trends
- Identifying target markets
- Planning and implementing marketing campaigns
- Managing marketing budgets
- Communicating with colleagues and customers
After graduating, you will be qualified to take on the following positions in various industries
10 good reasons
What makes us special? We are more than happy to tell you about the aspects of our university, which we are especially proud of.
Krems
Friendly and cosmopolitan: The city attracts students from all over the world, who come to study, research and work together.
Service centers
Our university has removed a host of administrative hurdles, leaving you free to concentrate fully on your studies.
Advisory Service
Do you have questions regarding our degree programmes or the application? Contact our Prospective Student Advisory Service.
Opinions: Marketing
Click through the videos of the degree programme.
Our team
Get to know the core team of our master degree programme Marketing.
![Prof.(FH) Mag. Christian Maurer - IMC Fachhochschule Krems]()
Prof.(FH) Mag. Christian Maurer
Head of Institute Tourism, Wine Business and Marketing / Programme Director Master Tourism and Leisure Management, Marketing
Institute Tourism, Wine Business and MarketingLocation
IMC International Campus PiaristengasseIMC Piaristengasse- Online Distribution Channels
- Planning and Implementation of E-Tourism and E-Marketing Strategies
- Tourism Product Development
- MarketingMaster of Arts in Business / full-time
-
CaucaSusT - Transdisziplinarität für eine nachhaltige Tourismusentwicklung in der Kaukasusregion
Project Leader, Department of Business
-
InRuTou - Innovationen im ländlichen Tourismus
Project Leader, Department of Business
-
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[874]
Maurer, C., Neuhofer, B. (Hrsg.). (2018): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2018. Norderstedt: BoD.
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[721]
Egger, R., Maurer, C. (Hrsg.). (2017): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2017. Norderstedt: BoD.
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[720]
Maurer, C., Tischler, S. (2017): Die Bedeutung von Bonusleistungen bei der Hotelbuchung zur Steigerung der Kundenloyalität und Direktbuchungsrate - Eine Studie unter österreichischen Hotelbetrieben. In IMC Fachhochschule Krems GmbH (Hrsg.), Online Tagungsband - 11. Forschungsforum der österreichischen Fachhochschulen 2017 (855-865). Krems: FFH.
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Egger, R., Maurer, C. (Hrsg.). (2015): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2015. Norderstedt: BoD.
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[10]
Maurer, C. (2015): eTourismus – Daten und Fakten. In Schulz, A., Weithöner, U., Egger R., Goecke, R. (Hrsg.), Informationsmanagement im Tourismus (52). München: De Gruyter Oldenbourg.
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[435]
Nijhuis, K., Maurer, C., Munro, J. (2014): Handbook on E-marketing for Tourism Destinations. Madrid: UN-WTO/ETC.
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[437]
Egger, R., Maurer, C. (Hrsg.). (2013): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2013. Norderstedt: BoD.
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[439]
Maurer, C., Lutz, V. (2011): Strategic Implications for Overcoming Communication Gaps in Tourism Caused by Digital Divide. Journal of Information Technology & Tourism, 13(3): 205-214.
Doi: https://doi.org/10.3727/109830512X13283928066887 -
[442]
Maurer, C., Wiegmann, R. (2011): Effectiveness of Advertising on Social Network Sites: A Case Study on Facebook. In Law, R., Fuchs, M., Ricci, F. (Hrsg.), Information and Communication Technologies in Tourism 2011 (485-498). Vienna: Springer.
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Maurer, C., Lutz, V. (2011): The Impact of Digital Divide on Global Tourism: Strategic Implications of Overcoming Communication Gaps Caused by Digital Inequalities. In Law, R., Fuchs, M., Ricci, F. (Hrsg.), Information and Communication Technologies in Tourism 2011 (265-277). Vienna: Springer.
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Maurer, C., Schaich, S. (2011): Online Customer Reviews Used as Complaint Management Tool. In Law, R., Fuchs, M., Ricci, F. (Hrsg.), Information and Communication Technologies in Tourism 2011 (499-511). Vienna: Springer.
Doi: https://doi.org/10.1007/978-3-7091-0503-0
Head of Institute Tourism, Wine Business and Marketing / Programme Director Master Tourism and Leisure Management, Marketing
Prof.(FH) Mag. Christian MaurerCore Competencies
Online Distribution ChannelsPlanning and Implementation of E-Tourism and E-Marketing StrategiesTourism Product Development
![Prof.(FH) Klaus Kotek, MBA - IMC Fachhochschule Krems]()
![Prof.(FH) Klaus Kotek, MBA - IMC Fachhochschule Krems]()
Prof.(FH) Klaus Kotek, MBA
Professor Department of Business
Institute International Trade and Sustainable EconomyLocation
IMC International Campus PiaristengasseIMC Piaristengasse- International insurance industry and financial management
- International Marketing and Brand Management
- CSR (Corporate Social Responsibility) and sustainability
- Business AdministrationBachelor of Arts in Business / full-time
- Export-oriented ManagementBachelor of Arts in Business / full-time
- International Wine BusinessBachelor of Arts in Business / full-time
- MarketingMaster of Arts in Business / full-time
-
Digital Innovation Hub OST (DIHOST)
Department of Business
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[1068]
Schwand, C., Kotek, K. (2019): Die Untersuchung des Informationsbedarfs, gesellschaftlicher Entwicklungen und neuer Werbeformen - Auswirkungen von Google Trends auf die Werbewirtschaft. In Heinemann, S. (Hrsg.), Werbegeschichten - Markenkommunikation zwischen Tradition und Innovation. Europäische Kulturen in der Wirtschaftskommunikation (307-326). Wiesbaden: Springer VS.
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Kotek, K., Schoenberg, A., Schwand, C. (2018): CSR Behavior: Between Altruism and Profit Maximization. In Altenburger, R. (Hrsg.), Innovation Management and Corporate Social Responsibility (159-169). Wiesbaden: Springer Fachmedien.
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Kotek, K. (2013): Orange Austria - Beim Verkauf liegen die Nerven blank. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 6 (75-86). Wien: Facultas Verlag.
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Prof.(FH) Klaus Kotek, MBAKProfessor Department of Business![Prof.(FH) Dr. Alina Schoenberg - IMC Fachhochschule Krems]()
![Prof.(FH) Dr. Alina Schoenberg - IMC Fachhochschule Krems]()
Prof.(FH) Dr. Alina Schoenberg
Programme Director International Business and Economic Diplomacy
Institute International Trade and Sustainable EconomyLocation
IMC International Campus PiaristengasseIMC Piaristengasse- Input-Output-Analysis, SAM, CGE Model, Policy Analysis
- Economic Evaluation in Healthcare
- Location Analysis, Spatial Analysis (GIS), Gravity Models
- Export-oriented ManagementBachelor of Arts in Business / full-time
- International Business and Economic DiplomacyMaster of Arts in Business / part-time
- MarketingMaster of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
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Prof.(FH) Dr. Alina SchoenbergSProgramme Director International Business and Economic Diplomacy![Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD - IMC Fachhochschule Krems]()
![Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD - IMC Fachhochschule Krems]()
Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD
Programme Director Tourism and Leisure Management
Institute Tourism, Wine Business and MarketingLocation
IMC International Campus PiaristengasseIMC Piaristengasse- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- MarketingMaster of Arts in Business / full-time
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„GrünRaum“: Inwertsetzung von Grünräumen
Project Leader, Department of Business
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Grünräume als Tourismusattraktionen: Wien im Vergleich zu ausgewählten europäischen Städten
Project Leader, Department of Business
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Hybrid Parks – Entwicklung eines Messmodells
Project Leader, Department of Business
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Kulturelle (Garten-) Tradition als Schwerpunkt für nachhaltigen Tourismus - CultTOUR
Department of Business
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Doi: https://doi.org/10.1007/978-3-658-24513-9 -
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Tischler, S., Bauer-Krösbacher, C. (2016): Kulinarisch reisen. Aktuelle Entwicklungen zur Bedeutung des Kulinariktourismus in Österreich. In Bieger, T., Beritelli, P., Laesser, C. (Hrsg.), Schweizer Jahrbuch für Tourismus 2015/16: Gesellschaftlicher Wandel als Herausforderung im alpinen Tourismus (1-10). Berlin: Erich Schmidt Verlag.
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Stöckl, A.F., Tischler, S., Bauer-Krösbacher, C., Koja, T., & Mathis, J.K. (2016): Does Wine Enhance the Attractiveness of a Destination?. In Bruwer, J., Lockshin, L., Corsi, A., Cohen, J., Hirche, M. (Hrsg.), Conference Proceedings, 9th Academy of Wine Business Research Conference (598-607). Adelaide: Academy of Wine Business Research.
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Mathis, J., Tischler, S., Bauer-Krösbacher, C. (2015): Travel Motivations and Destination Choice Behaviour in Culinary Tourism – The Case of Austrian Travellers. In Department of Tourism, Munich University of Applied Sciences (Hrsg.), Consumer Behavior in Tourism Symposium 2015 (CBTS). Munich: Department of Tourism, Munich University of Applied Sciences.
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Edlinger, P., Bauer-Krösbacher, C. (2014): Internationale Trends im Museumsbereich. Wie reagieren österreichische Museen?. In Bieger, T., Beritelli, P., Laesser, C. (Hrsg.), Schweizer Jahrbuch für Tourismus 2013/14: Zukunftsgestaltung im alpinen Tourismus (35-44). Berlin: Erich Schmidt Verlag.
Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhDBProgramme Director Tourism and Leisure Management![Dr. Claudia Dolezal, PhD, MSc, PGCert, PGCert, BA - IMC Fachhochschule Krems]()
Dr. Claudia Dolezal, PhD, MSc, PGCert, PGCert, BA
Professor Department of Business
Institute Tourism, Wine Business and MarketingLocation
IMC International Campus PiaristengasseIMC Piaristengasse- Sustainable Tourism Development and the United Nations Sustainable Development Goals
- Tourism and Social Change
- Destination Development and Destination Management
- MarketingMaster of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- Business AdministrationBachelor of Arts in Business / full-time
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Doi: https://doi.org/10.14764/10.ASEAS-0028 -
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Bui, H., Dolezal, C. (2020): The tourism-development nexus in Southeast Asia: History and current issues. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (23-40). London: Routledge.
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Doi: https://doi.org/10.14764/10.ASEAS-4.1-7
Dr. Claudia Dolezal, PhD, MSc, PGCert, PGCert, BADProfessor Department of Business
Application and admissions – the next steps
You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.
Admission requirements
We'll be happy to inform you about the requirements you have to meet in order to apply.
Admissions procedure
Preparation is everything – read up on the admissions procedure in detail.
Important dates and deadlines
What deadlines do you need to keep an eye on for your online application? Get an overview.
Apply online
You've decided for one of our degree programmes? First of all: congratulations and thank you for choosing us! We’ll be happy to guide you step-by-step through your online application.
Study-relevant dates
You would like to plan ahead and would like to know when your degree programme starts? Here you will find the answer!
Admission requirements
What are the admission requirements for master programmes?
To qualify for a master programme, you must have completed a bachelor degree – with a workload of at least 180 ECTS and lasting at least six semesters – in a related subject, or hold an equivalent degree from a recognised Austrian or foreign higher education institution.
If your undergraduate studies are not sufficiently relevant, for instance if you’ve completed a degree in an unrelated subject, your qualifications will be assessed after we have received your completed application.
Information about accepted previous academic qualifications
What proof of your language skills is required for our English-language master degree programme?
If English is your first language, or if you’ve already completed an undergraduate degree which was taught entirely in English, you don’t need any additional evidence of your English proficiency.
Otherwise, you’ll need to submit one of the following certificates:
- IELTS Academic – minimum score of 7.0
- Cambridge C1 Advanced (formerly CAE)
Language certificates must be no more than two years old and can be submitted by the start of the degree programme. If you submit it after your application, upload a copy of your proof of registration for the English language exam you are going to take along with your application.
Do you still need to earn a certificate? At our International Language Center you can complete both an IELTS preparatory workshop as well as the IELTS certificate.
Admissions procedure
Application interview
Everything revolves around the students on our master programmes. That’s why we’d like to get to know you personally. At your application interview, you will take part in a dialogue with two members of the relevant university department.
During the interview, conducted in the language of instruction of the programme, you’ll talk about aspects such as your current skillset and why you want to take the programme.
The interviewers will pay particular attention to your professional experience, your methods-based and language skills, and your general suitability for your selected master degree programme.
Tip
We can also interview you via Skype for our master programmes. Please indicate your preference when you complete the online application.
Interview dates
There is usually a selection of dates to choose from, with quotas allocated for each date. You can select a preferred date and time slot for your admission interview during the online application process. In order to still benefit from the full selection of dates, we recommend that you submit your application in good time.
Get an overview of the dates for your programme.
After you have successfully completed your online application, your application will be checked for completeness and correctness. As soon as this process is completed, we will inform you by e-mail and confirm the date for your admission interview. We will send you the Microsoft Teams Meeting Link in a separate e-mail a few days before the application interview date.
Important dates and deadlines
| Application deadline for EU nationals / Extended application deadline | 31/05/2021 / 31/07/2021 |
|---|---|
| Application deadline for non-EU nationals | 31/03/2021 |
Questions about the degree programme?
Prospective Student Advisory Service
Do you have questions regarding the entry requirements, the admission procedure and more? Our Prospective Student Advisory Service is happy to help.
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