Questions about the degree programme?
Prospective Student Advisory Service
Do you have questions regarding the entry requirements, the admission procedure and more? Our Prospective Student Advisory Service is happy to help.
The degree programme: Bachelor of Arts in Business (BA)
In the current age of digitalisation and rapidly changing, competitive global markets, prospective managers have to contend with major challenges.
This part-time bachelor programme offers an outstanding blend of business administration, new technologies, soft skills, law and English – a unique combination.
This opens up new opportunities at the intersection of different specialisms – such as marketing or management controlling and IT – as well as typical career paths for business administration graduates.
Some courses are taught in English, which helps you to take your language skills to the next level. There is also the option of spending the third semester at one of our partner universities, and completing an internship abroad in semester 4.
After completing your degree, you have everything it takes to enter the world of business – you have a range of options for taking the next step on the career ladder or you can enrol on a postgraduate programme.
Business administration
Business administration focuses on how companies are managed and organised. In other words, it examines business processes with the aim of providing insights into the planning, implementation and evaluation of responsibilities, approaches and objectives in different parts of a company.
Business administration topics include accounting and finance, marketing, human resources and logistics.
Core topics
The programme stands out mainly for its combination of business administration and IT know-how.
New technologies
You will analyse the latest trends, as well as the risks and opportunities associated with new technologies.
Basic IT knowledge, programming, data processing, IT law, enterprise resource planning (ERP), content management systems (CMSs), search engine marketing (SEM) and e-marketing: the programme shows how innovative technologies can simplify and support business processes.
The aim is to turn you into an advanced user with state-of-the-art IT expertise.
Business administration
Future managers will need one thing above all: a general education in economics and business that enables you to keep an eye on the bigger picture and effectively spot risks and opportunities. In parallel, knowledge of IT and digital trends is becoming an increasingly decisive success factor.
Do you want to set up your own company? Or are you interested in taking over an existing enterprise, maybe a family business? If the answer is yes, this is the programme for you.
You will receive a detailed introduction to the start-up process – from the business idea to the business plan to managing the company. There is a core focus on assessing risks and opportunities, as well as the latest financing options.
In addition to your courses, you can make use of the services of our Founders Lab and thus already implement your first start-up ideas during your studies.
Business Administration bachelor degree programme
Tailor-made for tomorrow’s managers: the perfect mix of business administration, the latest in information technology (IT) and a strong practical focus get you ready to assume operational management responsibilities.
You’ll have plenty of options open to you at the end of your three-year degree. Regardless of the industry or specialism, this part-time programme is the ideal preparation for launching your career or moving on to a postgraduate degree. In-depth IT-related expertise is a particularly valuable asset.
Full-time or part-time – which is the right format for you?
The Business Administration bachelor programme is offered as both a full-time and a part-time degree. Your choice of format depends on your personal situation.
Part-time programme
Opening up new perspectives
If you already have a job, you’re more likely to choose our part-time programme. The goal is to enable you to take the next step in your career or change profession after graduating.
Lectures take place on Fridays and Saturdays, so they can be easily integrated into your work schedule. There is also a block week each semester. What sets this programme apart is that you and your colleagues can analyse cases from your day-to-day work during lectures – which can lead to some interesting discussions! You can also address problems facing your company in the course of various projects and written papers.
Full-time programme
The full university experience
If you want to focus on your studies and enjoy all aspects of student life, a full-time programme is the one for you. Lectures take place from Monday to Friday. So you will be spending the majority of your time in Krems, which allows you to benefit from all the additional extras and services the university provides.
Don’t worry, the programme still has a strong practical focus, with an internship lasting several months, as well as business case studies, simulations and partnerships with companies. We’re proud to be able to give our students applied knowledge – in other words, helping them study the art of applied sciences.
Courses such as Programming and Data Processing enhance your knowledge of IT. After graduating, you are in a position to take decisions and work as a ‘translator’ at the interface between management and IT in your company. In other words, we won’t train you to be a mechanic, but a very, very good driver.
Programme director Franz Piller
A formula for success: theoretical knowledge + practical experience
The programme is built on three pillars.
Our team
Get to know the core team of our bachelor degree programme Business Administration.
Programme Director Business Administration and E-Business Management
Prof.(FH) Dr. Franz PillerCore Competencies
process managementdata science, algorithms and programminglogistics