Export-oriented Management bachelor degree programme
Are you interested in international business relations? And also communicative and open to other cultures? Then you’ll fit in perfectly as an Export-oriented Management student at IMC Krems.
We give you the skills and detailed knowledge of business administration and economics that allows you to deal successfully with partners all over the world. It goes without saying that the programme is taught entirely in English, and on top of this you also study an additional foreign language.
The degree programme: Bachelor of Arts in Business (BA)
The export business is often regarded as a driver of economic growth. So as an employee it’s important that you are in a position to adapt to rapidly changing, highly competitive global markets.
Even in the face of economic downturn and protectionist policies, companies are still looking for specialists who can help them maintain an international focus and achieve success abroad during difficult phases.
Ideally equipped for tomorrow’s job market
Our Export-oriented Management bachelor degree has been carefully designed with these requirements in mind. You examine ways in which you can head up and develop businesses with a view to the future, and learn how to successfully manage international projects.
Enhancing skills that help you significantly improve your performance of day-to-day duties play an important role throughout the programme. For instance, you will work on honing your negotiating techniques, practice the skills you need to take on auditing and budgeting tasks, and gain valuable insights into how to manage people successfully.
International focus from day one
There is a focus on international business, and especially international trade, right through the programme.
The degree also stands out for its strong international focus. You study with fellow students from all over the world, and have the opportunity to spend semester 3 abroad at one of our partner universities. Semester 4 has a particularly strong international flavour since you spend it abroad working at an internship provider of your choice.
Business administration
Business administration focuses on how organisations and companies are managed. In other words, it examines business processes with the aim of providing insights into the planning, implementation and evaluation of responsibility, approaches and objectives in different parts of a business.
Business administration topics include: accounting and finance, marketing, human resources and logistics.
Core elements of the programme
The Export-oriented Management bachelor degree covers fundamental aspects of business administration with a focus on international activities.
This leaves you ideally placed to respond to the demands of rapidly changing global markets.
What are the most important steps for successful international expansion? First of all, you have to ensure that you understand your counterpart, and take into account any potential cross-cultural differences. Then it’s about building a relationship so that you can successfully enter into contracts and agreements and systematically manage risks. Finally, you need to run the actual business and fix problems.
Statistics show the importance of exports in our globalised world. For example, the number of export businesses in Austria rose from 12,500 to 60,000 between 2000 and 2017, and exports accounted for 60% of Austria’s GDP in 2017.
You have the opportunity to discover where your interests lie on this programme. You gain a comprehensive overview of a range of industries and departments and are able to identify a company’s internal and external relationships. Foreign trade, marketing and sales, human resources, project business, or how about logistics? You decide on the focus of your degree with your choice of internship, electives and the topic of your bachelor paper.
Programme director Christopher Schwand
A formula for success: theoretical knowledge + practical experience
The programme is built on three pillars.
The basics
Semesters 1-3
At the start of the programme you gain a broad overview of business administration and economics, with courses in subjects like marketing, human resource management, accounting, logistics and law. The opportunities and challenges presented by international expansion and export are a recurring theme.
Another important focus is developing awareness of cultural differences. During the degree, you acquire techniques for working as part of diverse teams. You can also select an additional foreign language, with a choice of Chinese, German, French, Italian, Russian or Spanish.
Gathering experience abroad
Semesters 3-4
Advanced language skills and a good awareness of how practices can vary from culture to culture are important ingredients for a successful international career.
Over the course of the programme you learn or improve your skills in an additional foreign language – on top of your regular lectures, which are taught in English. You spend semester 4 abroad, when you gain practical insights into the working methods of successful companies and how they function. You also have the option of doing a semester abroad in semester 3 at one of our 140 partner universities. Our international spirit runs right through the programme!
Advanced courses
Semesters 5-6
The electives in semesters 5 and 6 are a major reason why graduates of this programme can look forward to such excellent career prospects. From entrepreneurship and digitalisation to trade, project management and foreign markets – you have the opportunity to tailor your degree to your personal interests through your choice of elective.
In the electives, you look at the instruments and tools you have studied during the programme from an interdisciplinary perspective, and apply them in projects and realistic case studies.
You also choose one of three specialisations, which each deal with a different export scenario – export of raw materials and goods, export of services, or megaprojects.
In courses which build on what you’ve already learned, you study advanced aspects of business administration and law and improve your computer and software skills. You also develop your soft skills, working on areas such as negotiation techniques.
Curriculum
What can you expect from your studies? The curriculum provides an overview.
Click on the individual courses for further information.
Course | SWS | ECTS |
---|---|---|
Business Administation | ||
Principles of Management | 2 | 3 |
Principles of Management
Module:
Business Administation
Root module:
Business Administation
Semester: 1
Course code:
B_POM1VO
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Sustainability and Ethics in Leadership | 1 | 1 |
Sustainability and Ethics in Leadership
Module:
Business Administation
Root module:
Business Administation
Semester: 1
Course code:
B_SEL1VO
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Accounting I | 2 | 4 |
Accounting I
Module:
Business Administation
Root module:
Business Administation
Semester: 1
Course code:
ACCI1VO
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Accounting I - Exercises | 1 | 1 |
Accounting I - Exercises
Module:
Business Administation
Root module:
Business Administation
Semester: 1
Course code:
ACCEXI1UE
Contact hours per week:
1
ECTS: 1
Course Content:
Exercises concerning:
Course outcome:
Upon completion of this course, students are able to:
| ||
Marketing and Sales | 2 | 3 |
Marketing and Sales
Module:
Business Administation
Root module:
Business Administation
Semester: 1
Course code:
MKS1VO
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Export Management | ||
Trading, Exporting and Doing Business Abroad | 2 | 2 |
Trading, Exporting and Doing Business Abroad
Module:
Export Management
Root module:
Export Management
Semester: 1
Course code:
TEBA1WK
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Mathematics and Statistics | ||
Business Mathematics | ||
Business Mathematics - Theory | 1 | 2 |
Business Mathematics - Theory
Module:
Business Mathematics
Root module:
Mathematics and Statistics
Semester: 1
Course code:
B_BM1VO
Contact hours per week:
1
ECTS: 2
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Business Mathematics - Exercises | 1 | 2 |
Business Mathematics - Exercises
Module:
Business Mathematics
Root module:
Mathematics and Statistics
Semester: 1
Course code:
B_BMEX1UE
Contact hours per week:
1
ECTS: 2
Course Content:
Exercises to apply the contents of the lecture “Business Mathematics – Theory” to course-specific problems. Utilisation of
Course outcome:
Upon completion of the course, students are able to
| ||
Soft Skills and Personality Training | ||
Training Intercultural Competence | 1 | 1 |
Training Intercultural Competence
Module:
Soft Skills and Personality Training
Root module:
Soft Skills and Personality Training
Semester: 1
Course code:
TIC1WK
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Rhetoric and Presentation | 1 | 1 |
Rhetoric and Presentation
Module:
Soft Skills and Personality Training
Root module:
Soft Skills and Personality Training
Semester: 1
Course code:
B_RP1WK
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Languages | ||
French I (Level A1) | 3 | 4 |
French I (Level A1)
Module:
Languages
Root module:
Languages
Semester: 1
Course code:
V_FRENA11ILV
Contact hours per week:
3
ECTS: 4
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
French I (Level B1) | 3 | 4 |
French I (Level B1)
Module:
Languages
Root module:
Languages
Semester: 1
Course code:
V_FRENB11ILV
Contact hours per week:
3
ECTS: 4
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Spanish I (Level A1) | 3 | 4 |
Spanish I (Level A1)
Module:
Languages
Root module:
Languages
Semester: 1
Course code:
V_SPANA11ILV
Contact hours per week:
3
ECTS: 4
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Spanish I (Level B1) | 3 | 4 |
Spanish I (Level B1)
Module:
Languages
Root module:
Languages
Semester: 1
Course code:
V_SPANB11ILV
Contact hours per week:
3
ECTS: 4
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Italian I (Level A1) | 3 | 4 |
Italian I (Level A1)
Module:
Languages
Root module:
Languages
Semester: 1
Course code:
V_ITALA11ILV
Contact hours per week:
3
ECTS: 4
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Russian I (Level A1) | 3 | 4 |
Russian I (Level A1)
Module:
Languages
Root module:
Languages
Semester: 1
Course code:
V_RUSSA11ILV
Contact hours per week:
3
ECTS: 4
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
German I (Level A1) | 3 | 4 |
German I (Level A1)
Module:
Languages
Root module:
Languages
Semester: 1
Course code:
V_GERA11ILV
Contact hours per week:
3
ECTS: 4
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Chinese I (Level A1) | 3 | 4 |
Chinese I (Level A1)
Module:
Languages
Root module:
Languages
Semester: 1
Course code:
V_CHINA11ILV
Contact hours per week:
3
ECTS: 4
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Scientific Methods and Tools | ||
Foundations of Empirical Social Research | 1 | 1 |
Foundations of Empirical Social Research
Module:
Scientific Methods and Tools
Root module:
Scientific Methods and Tools
Semester: 1
Course code:
B_FESR1VO
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of the course, students are able to:
Design and methods:
to explain the difference between qualitative and quantitative methods and research approaches and their quality criteria,
to clearly identify the main components of a series of qualitative and quantitative methods, to explain their application and the combination of different methods,
to name ethical standards of scientific research.
Sampling and measurement:
define different sampling methods,
to explain the basics of the measurement of constructs.
Procedure and the process of the survey:
to present the different phases of the research process,
find suitable literature for a scientific work and cite sources,
to explain the standard structure of a scientific work. | ||
Principles of Business Data Analysis | 2 | 3 |
Principles of Business Data Analysis
Module:
Scientific Methods and Tools
Root module:
Scientific Methods and Tools
Semester: 1
Course code:
B_PBDA1ILV
Contact hours per week:
2
ECTS: 3
Course Content:
• Data collection, formatting, formulas, functions, charts, data lists and pivot tables • Interaction with relational data sources, form controls • Working with a spreadsheet program
Course outcome:
Upon completion of this course, students are able to: • using a spreadsheet program to solve economic problems using formulas, functions and diagrams and • explain the relationship with relational databases. | ||
Qualitative Information and Decision Making | 2 | 2 |
Qualitative Information and Decision Making
Module:
Scientific Methods and Tools
Root module:
Scientific Methods and Tools
Semester: 1
Course code:
QUAL1ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to:
|
Course | SWS | ECTS |
---|---|---|
Business Administation | ||
Procurement, Production and Logistics | 2 | 3 |
Procurement, Production and Logistics
Module:
Business Administation
Root module:
Business Administation
Semester: 2
Course code:
PL2ILV
Contact hours per week:
2
ECTS: 3
Course Content:
• Concepts, significance and fundamentals of operations, production, procurement and logistics • Objectives and purposes of operations, procurement, logistics and production • Introduction to supply chain management • Materials management, including warehousing, stock levels and inventory valuation • Transport, including transport processes, alternative forms of transport and transport optimisation • Organisation, including purchasing procedures and strategies • Practical problems and business optimisation such as route planning (travelling salesman problem) and packing optimisation (knapsack problem) • Relevant business indicators • Materials management and production planning
Course outcome:
Upon completion of this course, students are able to:
| ||
Organisation Theory and Organisation Development | 2 | 3 |
Organisation Theory and Organisation Development
Module:
Business Administation
Root module:
Business Administation
Semester: 2
Course code:
OTD2ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Accounting II | 2 | 2 |
Accounting II
Module:
Business Administation
Root module:
Business Administation
Semester: 2
Course code:
ACCII2ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Accounting II - Exercises | 1 | 1 |
Accounting II - Exercises
Module:
Business Administation
Root module:
Business Administation
Semester: 2
Course code:
ACCEXII2UE
Contact hours per week:
1
ECTS: 1
Course Content:
Exercises concerning:
Course outcome:
Upon completion of this course, students are able to:
| ||
Economics | ||
Microeconomics | 2 | 3 |
Microeconomics
Module:
Economics
Root module:
Economics
Semester: 2
Course code:
B_MIC2VO
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to:
| ||
Export Management | ||
Entering Foreign Markets and Doing Business Abroad | 2 | 3 |
Entering Foreign Markets and Doing Business Abroad
Module:
Export Management
Root module:
Export Management
Semester: 2
Course code:
EFM2ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
International Law & Geopolitical Affairs | ||
Principles of Private and Public Law | 2 | 2 |
Principles of Private and Public Law
Module:
International Law & Geopolitical Affairs
Root module:
International Law & Geopolitical Affairs
Semester: 2
Course code:
B_PPL2VO
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of the course, students are able to:
| ||
Establishing Contracts | 1 | 1 |
Establishing Contracts
Module:
International Law & Geopolitical Affairs
Root module:
International Law & Geopolitical Affairs
Semester: 2
Course code:
EC2ILV
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Mathematics and Statistics | ||
Business Statistics | ||
Business Statistics - Theory | 1 | 2 |
Business Statistics - Theory
Module:
Business Statistics
Root module:
Mathematics and Statistics
Semester: 2
Course code:
B_BS2VO
Contact hours per week:
1
ECTS: 2
Course Content:
• Fundamental statistics concepts, univariate data description, bivariate data description and multivariate methods • Measures of central tendency and variance • Fundamentals of probability calculation, and theoretical distribution • Binomial and standard normal distribution • Z-Score/base**s • Sampling and sampling error • Sources of bias and error • Measures of reliability • Validity • Estimation methods • Statistical tests • Regression analysis • Visualisation and interpretation of data
Course outcome:
Upon completion of the course, students are able to • select the proper level of measurement and design a sample • discuss the use and interpretation of statistics • differentiate validity and reliability • discuss measures of central tendency and variance • interpret z-scores • explain different sources of bias • explain the application and limitation of simple linear regression | ||
Business Statistics - Exercises | 1 | 2 |
Business Statistics - Exercises
Module:
Business Statistics
Root module:
Mathematics and Statistics
Semester: 2
Course code:
B_BSEX2UE
Contact hours per week:
1
ECTS: 2
Course Content:
Exercises to apply the contents of the lecture “Business Mathematics – Theory” to course-specific problems. Utilisation of
Course outcome:
Upon completion of the course, students are able to
| ||
Soft Skills and Personality Training | ||
Group Dynamics | 1 | 1 |
Group Dynamics
Module:
Soft Skills and Personality Training
Root module:
Soft Skills and Personality Training
Semester: 2
Course code:
B_GD2WK
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Negotiation Techniques | 1 | 1 |
Negotiation Techniques
Module:
Soft Skills and Personality Training
Root module:
Soft Skills and Personality Training
Semester: 2
Course code:
NT2WK
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Languages | ||
French II (Level A2) | 3 | 4 |
French II (Level A2)
Module:
Languages
Root module:
Languages
Semester: 2
Course code:
V_FRENA22ILV
Contact hours per week:
3
ECTS: 4
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
French II (Level B1) | 3 | 4 |
French II (Level B1)
Module:
Languages
Root module:
Languages
Semester: 2
Course code:
V_FRENB12ILV
Contact hours per week:
3
ECTS: 4
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Spanish II (Level A2) | 3 | 4 |
Spanish II (Level A2)
Module:
Languages
Root module:
Languages
Semester: 2
Course code:
V_SPANA22ILV
Contact hours per week:
3
ECTS: 4
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Spanish II (Level B1) | 3 | 4 |
Spanish II (Level B1)
Module:
Languages
Root module:
Languages
Semester: 2
Course code:
V_SPANB12ILV
Contact hours per week:
3
ECTS: 4
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Italian II (Level A2) | 3 | 4 |
Italian II (Level A2)
Module:
Languages
Root module:
Languages
Semester: 2
Course code:
V_ITALA22ILV
Contact hours per week:
3
ECTS: 4
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Russian II (Level A1/A2) | 3 | 4 |
Russian II (Level A1/A2)
Module:
Languages
Root module:
Languages
Semester: 2
Course code:
V_RUSSA12ILV
Contact hours per week:
3
ECTS: 4
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
German II (Level A2) | 3 | 4 |
German II (Level A2)
Module:
Languages
Root module:
Languages
Semester: 2
Course code:
V_GERA22ILV
Contact hours per week:
3
ECTS: 4
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Chinese II (Level A1/A2) | 3 | 4 |
Chinese II (Level A1/A2)
Module:
Languages
Root module:
Languages
Semester: 2
Course code:
V_CHINA12ILV
Contact hours per week:
3
ECTS: 4
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Scientific Methods and Tools | ||
Quantitative Information and Decision Making | 2 | 2 |
Quantitative Information and Decision Making
Module:
Scientific Methods and Tools
Root module:
Scientific Methods and Tools
Semester: 2
Course code:
QUAN2PS
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to:
|
Course | SWS | ECTS |
---|---|---|
Business Administation | ||
Finance and Investment | 2 | 4 |
Finance and Investment
Module:
Business Administation
Root module:
Business Administation
Semester: 3
Course code:
FIN3ILV
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Controlling, Managerial Accounting and Decision Making | 2 | 3 |
Controlling, Managerial Accounting and Decision Making
Module:
Business Administation
Root module:
Business Administation
Semester: 3
Course code:
CMD3ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
International Project Management and Project Communication | 2 | 2 |
International Project Management and Project Communication
Module:
Business Administation
Root module:
Business Administation
Semester: 3
Course code:
IPM3WK
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Human Resource Management | 2 | 3 |
Human Resource Management
Module:
Business Administation
Root module:
Business Administation
Semester: 3
Course code:
HRM3ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Processes, Audits and Reports | 1 | 1 |
Processes, Audits and Reports
Module:
Business Administation
Root module:
Business Administation
Semester: 3
Course code:
PAR3WK
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Economics | ||
Macroeconomics | 3 | 3 |
Macroeconomics
Module:
Economics
Root module:
Economics
Semester: 3
Course code:
B_ME3ILV
Contact hours per week:
3
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Export Management | ||
Current Issues in Export Management | 1 | 2 |
Current Issues in Export Management
Module:
Export Management
Root module:
Export Management
Semester: 3
Course code:
CIEM3SE
Contact hours per week:
1
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
EU Tender and Contracting | 2 | 2 |
EU Tender and Contracting
Module:
Export Management
Root module:
Export Management
Semester: 3
Course code:
EUTC3WK
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
International Marketing Research and Market Entry | 3 | 4 |
International Marketing Research and Market Entry
Module:
Export Management
Root module:
Export Management
Semester: 3
Course code:
IMR3ILV
Contact hours per week:
3
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
International Law & Geopolitical Affairs | ||
Comparative International Law | 1 | 2 |
Comparative International Law
Module:
International Law & Geopolitical Affairs
Root module:
International Law & Geopolitical Affairs
Semester: 3
Course code:
CIL3ILV
Contact hours per week:
1
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Languages | ||
French III (Level A2/A2+) | 2 | 2 |
French III (Level A2/A2+)
Module:
Languages
Root module:
Languages
Semester: 3
Course code:
V_FRENA23ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
French III (Level B1/B2) | 2 | 2 |
French III (Level B1/B2)
Module:
Languages
Root module:
Languages
Semester: 3
Course code:
V_FRENB13ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Spanish III (Level A2/A2+) | 2 | 2 |
Spanish III (Level A2/A2+)
Module:
Languages
Root module:
Languages
Semester: 3
Course code:
V_SPANA23ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Spanish III (Level B1/B2) | 2 | 2 |
Spanish III (Level B1/B2)
Module:
Languages
Root module:
Languages
Semester: 3
Course code:
V_SPANB13ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Italian III (Level A2/A2+) | 2 | 2 |
Italian III (Level A2/A2+)
Module:
Languages
Root module:
Languages
Semester: 3
Course code:
V_ITALA23ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Russian III (Level A2) | 2 | 2 |
Russian III (Level A2)
Module:
Languages
Root module:
Languages
Semester: 3
Course code:
V_RUSSA23ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Chinese III (Level A2) | 2 | 2 |
Chinese III (Level A2)
Module:
Languages
Root module:
Languages
Semester: 3
Course code:
V_CHINA23ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
German III (Level A2/A2+) | 2 | 2 |
German III (Level A2/A2+)
Module:
Languages
Root module:
Languages
Semester: 3
Course code:
V_GERA23ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Scientific Methods and Tools | ||
Computational Thinking | 1 | 2 |
Computational Thinking
Module:
Scientific Methods and Tools
Root module:
Scientific Methods and Tools
Semester: 3
Course code:
B_CT3ILV
Contact hours per week:
1
ECTS: 2
Course Content:
Course outcome:
Upon completion of the core module course, students are able to:
|
Course | SWS | ECTS |
---|---|---|
Practical Training | ||
Practical Training | 0 | 28 |
Practical Training
Module:
Practical Training
Root module:
Practical Training
Semester: 4
Course code:
PTS4BOPR
Contact hours per week:
0
ECTS: 28
Course Content:
22-week internship | ||
Practical Training Coaching Seminar | 1 | 2 |
Practical Training Coaching Seminar
Module:
Practical Training
Root module:
Practical Training
Semester: 4
Course code:
PTCS4SE
Contact hours per week:
1
ECTS: 2
Course Content:
|
Course | SWS | ECTS |
---|---|---|
Business Administation | ||
Entrepreneurship and Starting a Company | 2 | 3 |
Entrepreneurship and Starting a Company
Module:
Business Administation
Root module:
Business Administation
Semester: 5
Course code:
ESC5ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Budgeting and Financial Management | 2 | 3 |
Budgeting and Financial Management
Module:
Business Administation
Root module:
Business Administation
Semester: 5
Course code:
BFP5ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Company Management Simulation | 1 | 1 |
Company Management Simulation
Module:
Business Administation
Root module:
Business Administation
Semester: 5
Course code:
CMS5SE
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Export Management | ||
Supply Chain Management | 2 | 3 |
Supply Chain Management
Module:
Export Management
Root module:
Export Management
Semester: 5
Course code:
SCM5ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Foreign Trade Techniques: Export Risk Management | 3 | 4 |
Foreign Trade Techniques: Export Risk Management
Module:
Export Management
Root module:
Export Management
Semester: 5
Course code:
FTT5ILV
Contact hours per week:
3
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Elective 1: Future Export Markets | 1 | 1 |
Elective 1: Future Export Markets
Module:
Export Management
Root module:
Export Management
Semester: 5
Course code:
S1_FEM5WK
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Elective 2: Artificial Intelligence Applications in Business | 1 | 1 |
Elective 2: Artificial Intelligence Applications in Business
Module:
Export Management
Root module:
Export Management
Semester: 5
Course code:
S2_AIAB5WK
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Elective 3: Digitalisation of Business | 1 | 1 |
Elective 3: Digitalisation of Business
Module:
Export Management
Root module:
Export Management
Semester: 5
Course code:
S3_DB5WK
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Elective 4: Sourcing and Customs Planning | 1 | 1 |
Elective 4: Sourcing and Customs Planning
Module:
Export Management
Root module:
Export Management
Semester: 5
Course code:
S4_SC5WK
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Elective 5: Export Market Metrics and Market Selection | 1 | 1 |
Elective 5: Export Market Metrics and Market Selection
Module:
Export Management
Root module:
Export Management
Semester: 5
Course code:
S5_EMM5WK
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
International Law & Geopolitical Affairs | ||
International Business Law | 2 | 3 |
International Business Law
Module:
International Law & Geopolitical Affairs
Root module:
International Law & Geopolitical Affairs
Semester: 5
Course code:
IBL5VO
Contact hours per week:
2
ECTS: 3
Course Content:
Business Law
Course outcome:
Upon completion of this course, students are able to:
| ||
International Relations and Geopolitical Affairs | 2 | 2 |
International Relations and Geopolitical Affairs
Module:
International Law & Geopolitical Affairs
Root module:
International Law & Geopolitical Affairs
Semester: 5
Course code:
IRGP5ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Soft Skills and Personality Training | ||
Performance Management and Providing Feedback | 1 | 2 |
Performance Management and Providing Feedback
Module:
Soft Skills and Personality Training
Root module:
Soft Skills and Personality Training
Semester: 5
Course code:
PMGF5WK
Contact hours per week:
1
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Sales, Closing and After Sales Management | 1 | 2 |
Sales, Closing and After Sales Management
Module:
Soft Skills and Personality Training
Root module:
Soft Skills and Personality Training
Semester: 5
Course code:
SCA5WK
Contact hours per week:
1
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Languages | ||
French IV (Level A2/B1) | 2 | 3 |
French IV (Level A2/B1)
Module:
Languages
Root module:
Languages
Semester: 5
Course code:
V_FRENA25ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
French IV (Level B2) | 2 | 3 |
French IV (Level B2)
Module:
Languages
Root module:
Languages
Semester: 5
Course code:
V_FRENB25ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Spanish IV (Level A2/B1) | 2 | 3 |
Spanish IV (Level A2/B1)
Module:
Languages
Root module:
Languages
Semester: 5
Course code:
V_SPANA25ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Spanish IV (Level B2) | 2 | 3 |
Spanish IV (Level B2)
Module:
Languages
Root module:
Languages
Semester: 5
Course code:
V_SPANB25ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Italian IV (Level A2/B1) | 2 | 3 |
Italian IV (Level A2/B1)
Module:
Languages
Root module:
Languages
Semester: 5
Course code:
V_ITALA25ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Russian IV (Level A2+) | 2 | 3 |
Russian IV (Level A2+)
Module:
Languages
Root module:
Languages
Semester: 5
Course code:
V_RUSSA25ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
German IV (Level A2/B1) | 2 | 3 |
German IV (Level A2/B1)
Module:
Languages
Root module:
Languages
Semester: 5
Course code:
V_GERA25ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Chinese IV (Level A2+) | 2 | 3 |
Chinese IV (Level A2+)
Module:
Languages
Root module:
Languages
Semester: 5
Course code:
V_CHINA25ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Scientific Methods and Tools | ||
Bachelor Seminar I | 1 | 3 |
Bachelor Seminar I
Module:
Scientific Methods and Tools
Root module:
Scientific Methods and Tools
Semester: 5
Course code:
BAI5BASE
Contact hours per week:
1
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
|
Course | SWS | ECTS |
---|---|---|
Economics | ||
International Economics | 2 | 3 |
International Economics
Module:
Economics
Root module:
Economics
Semester: 6
Course code:
IEC6ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Export Management | ||
International Financial Management | 2 | 3 |
International Financial Management
Module:
Export Management
Root module:
Export Management
Semester: 6
Course code:
IFM6ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Elective A: Export of Commodities and Goods | 4 | 5 |
Elective A: Export of Commodities and Goods
Module:
Export Management
Root module:
Export Management
Semester: 6
Course code:
S1_ECG6ILV
Contact hours per week:
4
ECTS: 5
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Elective B: Export of Services | 4 | 5 |
Elective B: Export of Services
Module:
Export Management
Root module:
Export Management
Semester: 6
Course code:
S2_EOS6ILV
Contact hours per week:
4
ECTS: 5
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Elective C: FDI and Engineering Projects abroad | 4 | 5 |
Elective C: FDI and Engineering Projects abroad
Module:
Export Management
Root module:
Export Management
Semester: 6
Course code:
S3_FEP6ILV
Contact hours per week:
4
ECTS: 5
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
International Law & Geopolitical Affairs | ||
International Strategies for Sustainable Development | 2 | 3 |
International Strategies for Sustainable Development
Module:
International Law & Geopolitical Affairs
Root module:
International Law & Geopolitical Affairs
Semester: 6
Course code:
ISSD6VO
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Languages | ||
French V (Level B1) | 2 | 3 |
French V (Level B1)
Module:
Languages
Root module:
Languages
Semester: 6
Course code:
V_FRENB16ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
French V (Level C1) | 2 | 3 |
French V (Level C1)
Module:
Languages
Root module:
Languages
Semester: 6
Course code:
V_FRENC16ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Spanish V (Level B1) | 2 | 3 |
Spanish V (Level B1)
Module:
Languages
Root module:
Languages
Semester: 6
Course code:
V_SPANB16ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Spanish V (Level C1) | 2 | 3 |
Spanish V (Level C1)
Module:
Languages
Root module:
Languages
Semester: 6
Course code:
V_SPANC16ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Italian V (Level B1) | 2 | 3 |
Italian V (Level B1)
Module:
Languages
Root module:
Languages
Semester: 6
Course code:
V_ITALB16ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Russian V (Level A2/B1) | 2 | 3 |
Russian V (Level A2/B1)
Module:
Languages
Root module:
Languages
Semester: 6
Course code:
V_RUSSA26ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
German V (Level B1) | 2 | 3 |
German V (Level B1)
Module:
Languages
Root module:
Languages
Semester: 6
Course code:
V_GERB16ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Chinese V (Level A2/B1) | 2 | 3 |
Chinese V (Level A2/B1)
Module:
Languages
Root module:
Languages
Semester: 6
Course code:
V_CHINA26ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Scientific Methods and Tools | ||
Data Utilisation and Enterprise Resource Management | 2 | 3 |
Data Utilisation and Enterprise Resource Management
Module:
Scientific Methods and Tools
Root module:
Scientific Methods and Tools
Semester: 6
Course code:
DUE6ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students will be able to:
| ||
Bachelor Seminar II and Bachelor Paper | 1 | 8 |
Bachelor Seminar II and Bachelor Paper
Module:
Scientific Methods and Tools
Root module:
Scientific Methods and Tools
Semester: 6
Course code:
BAII6BASE
Contact hours per week:
1
ECTS: 8
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Bachelor Exam | 0 | 2 |
Bachelor Exam
Module:
Scientific Methods and Tools
Root module:
Scientific Methods and Tools
Semester: 6
Course code:
BEX6AP
Contact hours per week:
0
ECTS: 2
Course Content:
Course outcome:
In the bachelor exam, students demonstrate their ability to:
|
Key features
What makes our Export-oriented Management programme so special? Here’s an overview.
Ideal preparation for the international stage
Would you like to study alongside people from all over the world? Go abroad for the exchange and internship semesters? Do you want to keep your options open after you graduate – whether your end up working at home or abroad? Then this international degree programme is the perfect choice for you.
You receive a fundamental education in business administration and acquire a detailed understanding of economics and law. Another important part of the curriculum: foreign trade and negotiation techniques. You gain an overview of the various economic regions, learn or improve your skills in a foreign language and gather international experience. In addition to interpersonal skills, digitalisation and sustainability also feature prominently on the curriculum.
Explore the world
Interested in other cultures? Great – because your future managers will expect you to have the attributes for professional mobility. On this programme you have the chance to spend one or two semesters at one of our 140 partner universities.
You also spend the internship semester at a company of your choice abroad. This all means you have plenty of opportunities to polish your English language skills or brush up your knowledge of another foreign language. You’ll gain valuable cross-cultural experience along the way, and can take time to explore your temporary home.
Practical training
The Practical Training Semester (PTS) is a core element of the curriculum, and gives you the chance to apply the knowledge you’ve acquired in a business environment. You get to know various company structures first-hand, and gain work experience that will stand you in good stead when you start work.
Linking content to real-world practice throughout the programme is very important to us. We have close ties with partners in industry, which helps us to predict domestic and international business and technology trends. Examples of best practice from our partners and projects implemented with them ensure lectures have a strong practical focus.
Newsletter & additional information
Do you need additional information? Subscribe to your personalised newsletter or order brochures about our degree programmes.
Get additional information nowKey skills
When you graduate, you will have developed wide-ranging professional and theoretical expertise and skills, as well as strong interpersonal abilities.
During the degree you learn about the basics of business administration, economics and law.
Understanding complex functions within organisations and the interplay between departments is another core competence. You will be aware of just how important an enduring corporate culture is, and become an advocate for strengthening the culture at your company.
You also study the following business disciplines during your degree:
- Accounting and finance: You have all the skills required to take on bookkeeping, accounting or controlling duties. You are also familiar with various financial instruments and budgeting tools, and how to deploy them effectively.
- Marketing: You will study key marketing models, with a focus on typical marketing methods, international marketing, and market research.
- Human resource management, logistics and organisational development: You will become familiar with key responsibilities of HR managers and learn how to handle cross-cultural differences. The course also provides an overview of logistics and procurement, and teaches you how to incorporate aspects of quality assurance in your approach to work. Your extensive basic business knowledge also enables you to play a part in preparing business plans.
Microeconomics and macroeconomics are core elements of the curriculum. After completing your degree, you will have a clear understanding of major global interrelationships, which can feed into your organisation’s decision-making processes.
The programme also provides an overview of various legal topics, with an emphasis on international and European law, as well as geopolitical relationships.
With English as the language of instruction and everyday communication on the programme, you’ll feel confident in international settings by the time you graduate. You will have the speaking and writing skills to communicate fluently – which will look great on your CV.
On top of that, you also study an additional foreign language throughout the programme, and can opt for Chinese, German, French, Italian, Russian or Spanish. For French and Spanish, you also have the choice of courses at level A1 or B1.
Analysing research-related questions is an important aspect of higher education. This is why we help you to develop academic skills that allow you to understand and successfully participate in research processes.
Besides professional expertise, interpersonal skills will play a major role in your day-to-day work.
This is why we place a particular emphasis on soft skills. You will develop your teamworking abilities in various group work situations, as well as learning how to manage conflicts in the group. We also help you to enhance your presentation skills, put you in a position to take on team leadership functions and teach you how to use conflict resolution tools.
A stand-out feature of the degree programme is that it enables you to develop strong cross-cultural abilities, thanks to the programme’s distinctive international focus. You learn how to handle contrasting views and approaches more effectively and identify potential in teams comprising members with a variety of personal and cultural backgrounds. Put simply, in your career you’ll be able to deal expertly with business partners from all over the world.
A strong focus on cross-border trade runs right through the programme. During your courses, you discuss differences that arise in business administration at an international level.
You also study key export markets and prepare yourself to address future opportunities and challenges in the electives. In Foreign Trade Techniques, you learn about the tools which are crucial for success in international business.
This means you graduate with the skills you need to fully exploit export opportunities and appropriately respond to potential risks.
Career paths
Our Export-oriented Management bachelor degree programme opens the door to a whole world of opportunities. Whether you decide to go abroad or work in Austria, you will be qualified to assume entry-level positions in a wide-range of industries and departments.
You have the choice of starting a career or enrolling for a full-time or part-time master degree.
A wide range of options will be open to you – at IMC Krems, for instance, you can register for the master degree programmes:
- International Business and Economic Diplomacy
- Digital Business Innovation and Transformation
- Marketing with Major Tracks in Tourism & Service Marketing, Fashion & Lifestyle Marketing and Retail & Shopper Marketing
- Management
- Umwelt- und Nachhaltigkeitsmanagement
- Management von Gesundheitsunternehmen
Alternatively, you can take a master degree in business at another Austrian or foreign university.
Potential entry-level positions
10 good reasons
What makes us special? We are more than happy to tell you about the aspects of our university, which we are especially proud of.
Krems
Friendly and cosmopolitan: The city attracts students from all over the world, who come to study, research and work together.
Service centers
Our university has removed a host of administrative hurdles, leaving you free to concentrate fully on your studies.
Advisory Service
Do you have questions regarding our degree programmes or the application? Contact our Prospective Student Advisory Service.
Opinions: Export-oriented Management
Click through the videos of the degree programme.
Our team
Get to know the core team of our bachelor degree programme Export-oriented Management.
Prof.(FH) MMag. Christopher Schwand
Head of Institute International Trade and Sustainable Economy / Programme Director Export-oriented Management
Institute International Trade and Sustainable EconomyLocation
IMC International Campus PiaristengasseIMC Piaristengasse- Digital Business Transformation
- Quantitative and Qualitative Research Methods
- Sustainable development of companies, linked systems and economic areas
- Export-oriented ManagementBachelor of Arts in Business / full-time
-
Guide für Mobiles Arbeiten
Department of Business
-
Enterprise 4.0 – Erfolg im digitalen Zeitalter
Department of Business
-
Digital Business Transformation
Department of Business
-
EUCert – European Certificates Innovative Online Training Campus. Weitere Entwicklungen einer Online Lernplattform aufgrund der Erkenntnisse des EQN Projekts
Department of Business
-
[1068]
Schwand, C., Kotek, K. (2019): Die Untersuchung des Informationsbedarfs, gesellschaftlicher Entwicklungen und neuer Werbeformen - Auswirkungen von Google Trends auf die Werbewirtschaft. In Heinemann, S. (Hrsg.), Werbegeschichten - Markenkommunikation zwischen Tradition und Innovation. Europäische Kulturen in der Wirtschaftskommunikation (307-326). Wiesbaden: Springer VS.
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[918]
Kotek, K., Schoenberg, A., Schwand, C. (2018): CSR Behavior: Between Altruism and Profit Maximization. In Altenburger, R. (Hrsg.), Innovation Management and Corporate Social Responsibility (159-169). Wiesbaden: Springer Fachmedien.
Doi: https://doi.org/10.1007/978-3-319-93629-1 -
[821]
Schwand, C., Kormann, G., Pacher, F., Bartz, M. (2018): Digitale Transformation: Mehrwert durch Vernetzung und Austausch in Multi-Projekt-Umgebungen durch strategische Partnerschaften. In Fachhochschule Salzburg GmbH (Hrsg.), Online Tagungsband FHK Forschungsforum 2018 (1-9). Salzburg: FFH.
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[692]
Bartz, M., Schwand, C. (2017): Preis der Freiheit – Nutzen von Spielregeln für Mobil- Flexibles Arbeiten. In IMC Fachhochschule Krems GmbH (Hrsg.), Online Tagungsband FHK Forschungsforum 2017 (899-905). Krems: FFH.
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[225]
Schwand, C., Kotek, K., Kormann, G. (2016): GW St. Pölten – Industriell. Integrativ. Innovativ. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 7 (99-108). Wien: Facultas.
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[224]
Wagner, U. Reisinger, H., & Schwand, C. (2016): Fallstudien aus der österreichischen Marketingpraxis 7. Wien: Facultas Verlag.
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[237]
Wagner, U., Reisinger, H., & Schwand, C. (2013): Fallstudien aus der österreichischen Marketingpraxis 6. Wien: Facultas Verlag.
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[238]
Schwand, C. (2013): NIKI - AirBerlin for Austria. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 6 (115-126). Wien: Facultas Verlag.
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[239]
Schwand, C. (2013): Nest Labs - The learning thermostat company. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 6 (127-136). Wien: Facultas Verlag.
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[230]
Berger, S., Wagner, U., Schwand, C. (2012): Assessing Advertising Effectiveness: The Potential of Goal-Directed Behavior. Psychology and Marketing, 29(6): 411-421.
Doi: https://doi.org/10.1002/mar.20530 -
[259]
Kormann, G., Schuneritsch, W., Bartz, M., Kotek, K., Schwand, C. (2011): Risikoadjustierte Entscheidungsmodelle im Servicebereich - ein Mythos trifft auf Best Practice. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
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[261]
Schwand, C., Berger, C., Hartbach, S., Kleiss, D., Kotek, K., Kormann, G., Schachner, M., & Neuherz, C. (2011): Grundelemente der Verkaufsraumgestaltung: Die Suche nach dem Stern. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
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[231]
Schwand, C., Vetschera, R., Wakolbinger, L. (2010): The influence of probabilities on the response mode bias in utility elicitation. Theory and Decision, 69(3): 395-416.
Doi: https://doi.org/10.1007/s11238-010-9193-8 -
[243]
Wagner, U., Reisinger, H., Schwand, C. (2009): Fallstudien aus der österreichischen Marketingpraxis 5. Wien: Facultas.
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[244]
Schwand, C. (2009): Waldquelle – Die neue Nummer 2 in Österreich. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 5 (17-30). Wien: Facultas.
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[245]
Wagner, U., Reisinger, H., Schwand, C., Hoppe, D. (2006): Fallstudien aus der österreichischen Marketingpraxis 4. Wien: Facultas.
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[246]
Schwand, C. (2006): Wiener Linien - Zwei Millionen Fahrgäste täglich. In Wagner, U., Reisinger, H., Schwand, C., Hoppe, D. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 4 (155-164). Wien: Facultas.
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[247]
Schwand, C. (2006): Heraklith - Verkauf eines österreichischen Paradeunternehmens. In Wagner, U., Reisinger, H., Schwand, C., Hoppe, D. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 4 (9-24). Wien: Facultas.
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[248]
Schwand, C. (2006): Hutchison 3G Austria - Mobile Multimedia für jedermann. In Wagner, U., Reisinger, H., Schwand, C., Hoppe, D. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 4 (37-50). Wien: Facultas.
Head of Institute International Trade and Sustainable Economy / Programme Director Export-oriented Management
Prof.(FH) MMag. Christopher SchwandCore Competencies
Digital Business TransformationQuantitative and Qualitative Research MethodsSustainable development of companies, linked systems and economic areas
Prof.(FH) Mag. Gerhard Kormann-Hainzl
Professor Department of Business
Institute Digitalisation and InformaticsLocation
IMC Campus KremsIMC Campus Trakt G- Digital Business Transformation such as digital business model innovation, digitalization processes innovation, digital leadership
- Risk management, international trade and finance and alternative financial instruments such as crowd funding
- Strategic Management and Internationalisation
- Export-oriented ManagementBachelor of Arts in Business / full-time
- Digital Business Innovation and TransformationMaster of Arts in Business / part-time
-
Dataskop – Sensor-Based Data Economy in Niederösterreich
Project Leader, Department of Business
-
Digital Innovation Hub OST (DIHOST)
Project Leader, Department of Business
-
Mixed Reality Based Collaboration for Industry (MRBC4i)
Project Leader, Department of Business
-
Digitales Kompetenzmonitoring in Produktionsunternehmen
Department of Business
-
Enterprise 4.0 – Erfolg im digitalen Zeitalter
Project Leader, Department of Business
-
Digital Business Transformation
Project Leader, Department of Business
-
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Moser, T., Hohlagschwandtner, M., Kormann-Hainzl, G., Pölzlbauer, S., Wolfartsberger, J. (2019): Mixed reality applications in industry: challenges and research areas. Software Quality: The Complexity and Challenges of Software Engineering and Software Quality in the Cloud, 338: 95-105.
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Hammerschmid, S., Kormann, G., Moser, T., Reiner, M. (2017): A conceptual Mixed Realities (AR/VR) capability maturity model – with special emphasis on implementation. In Stolfa, J., Stolfa, S., O'Connor, R., Messnarz, R. (Hrsg.), Software and Services Process Improvement. EuroSPI 2017. Communications in Computer and Information Science, vol 748 (372-377). Ostrava: Springer, Cham.
Doi: https://doi.org/10.1007/978-3-319-64218-5_31 -
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Kormann, G., Hanus, F., & Moser, T. (2016): Autonomisierung von Produktionsprozessen–Theorie, Anwendung und Werkzeuge. In Fachhochschule des BFI Wien (Hrsg.), Online-Tagungsband FHK Forschungsforum 2016 (eFFH2016-112-2). Wien: FFH.
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Prof.(FH) Mag. Gerhard Kormann-HainzlKProfessor Department of BusinessMag. Sonja Berger
Language Coordinator & Lecturer
Institute Tourism, Wine Business and MarketingLocation
IMC International Campus PiaristengasseIMC Piaristengasse- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Export-oriented ManagementBachelor of Arts in Business / full-time
Mag. Sonja BergerBLanguage Coordinator & LecturerFlorian Teurezbacher, MSc (WU) MA Bakk. BA
Research Assistant / PhD Student at the Department of Business
Institute International Trade and Sustainable EconomyLocation
IMC International Campus PiaristengasseIMC Piaristengasse- Betriebswirtschaft für das GesundheitswesenBachelor of Arts in Business / part-time
- Export-oriented ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
-
[1078]
Teurezbacher, F. (2019): Politische Reformen als Auslöser großer Wählerwanderungen: Das Beispiel der Gemeindestrukturreform in der Steiermark 2013-2015. OZP – Austrian Journal of Political Science, 48(2): 24-34.
Doi: https://doi.org/10.15203/ozp.2541.vol48iss2 -
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Florian Teurezbacher, MSc (WU) MA Bakk. BATResearch Assistant / PhD Student at the Department of BusinessProf.(FH) Dr. Alina Schoenberg
Programme Director International Business and Economic Diplomacy
Institute International Trade and Sustainable EconomyLocation
IMC International Campus PiaristengasseIMC Piaristengasse- Input-Output-Analysis, SAM, CGE Model, Policy Analysis
- Economic Evaluation in Healthcare
- Location Analysis, Spatial Analysis (GIS), Gravity Models
- Export-oriented ManagementBachelor of Arts in Business / full-time
- International Business and Economic DiplomacyMaster of Arts in Business / part-time
- MarketingMaster of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
-
[1166]
Schoenberg, A., Bartholomae, F. (2019): Two Shades of Urban Shrinkage: Innovation and Economic Structure in Cities with a Declining Population. CESifo Forum 03/2019 (Autumn): Urban Challenges in Europe, 20(3): 15-19.
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Schoenberg, A. (2018): Regional Disparities in Europe: An Assessment of the Impact of the 2007–2013 Funding Programme on Convergence in Romania and Bulgaria. CESifo Forum 01/2018, 19(1): 32-36.
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Bartholomae, F., Nam, C., Schoenberg, A. (2017): Urban Resurgence as a Consumer City: A Case Study for Weimar in Eastern Germany. CESifo Working Paper No. 6610.
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Bartholomae, F., Nam, C., Schoenberg, A. (2017): Urban shrinkage and resurgence in Germany. Urban Studies, 54(12): 2071-2718.
Doi: https://doi.org/10.1177/0042098016657780 -
[698]
Josten, S., Bartholomae, F., Schoenberg, A. (2016): National Debt Policies in Europe after the Crisis. CESifo Forum, 17(1): 72-76.
Prof.(FH) Dr. Alina SchoenbergSProgramme Director International Business and Economic DiplomacyProf.(FH) Klaus Kotek, MBA
Professor Department of Business
Institute International Trade and Sustainable EconomyLocation
IMC International Campus PiaristengasseIMC Piaristengasse- International insurance industry and financial management
- International Marketing and Brand Management
- CSR (Corporate Social Responsibility) and sustainability
- Business AdministrationBachelor of Arts in Business / full-time
- Export-oriented ManagementBachelor of Arts in Business / full-time
- International Wine BusinessBachelor of Arts in Business / full-time
- MarketingMaster of Arts in Business / full-time
-
Digital Innovation Hub OST (DIHOST)
Department of Business
-
[1068]
Schwand, C., Kotek, K. (2019): Die Untersuchung des Informationsbedarfs, gesellschaftlicher Entwicklungen und neuer Werbeformen - Auswirkungen von Google Trends auf die Werbewirtschaft. In Heinemann, S. (Hrsg.), Werbegeschichten - Markenkommunikation zwischen Tradition und Innovation. Europäische Kulturen in der Wirtschaftskommunikation (307-326). Wiesbaden: Springer VS.
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Doi: https://doi.org/10.1007/978-3-319-93629-1 -
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Kotek, K. (2013): Orange Austria - Beim Verkauf liegen die Nerven blank. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 6 (75-86). Wien: Facultas Verlag.
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Prof.(FH) Klaus Kotek, MBAKProfessor Department of BusinessProf.(FH) Denise Kleiss, MSc., MBA, B.A.
Professor Department of Business
Institute International Trade and Sustainable EconomyLocation
IMC International Campus PiaristengasseIMC Piaristengasse- Human Resource Management
- Tourism Management and Business
- Business AdministrationBachelor of Arts in Business / full-time
- Export-oriented ManagementBachelor of Arts in Business / full-time
- International Business and Economic DiplomacyMaster of Arts in Business / part-time
- InformaticsBachelor of Science in Engineering / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
-
Enterprise 4.0 – Erfolg im digitalen Zeitalter
Department of Business
-
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Waiguny M.K.J, Kleiss, D. (2019): Sustainability and Diversity Labels in Job ads. In ICORIA (Hrsg.), ICORIA 2019 - Designing Experiences, Conference Proceedings. Amsterdam: ICORIA.
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Prof.(FH) Denise Kleiss, MSc., MBA, B.A.KProfessor Department of BusinessDr. Anna Fornalska-Skurczynska
Professor Department of Business
Institute International Trade and Sustainable EconomyLocation
IMC International Campus PiaristengasseIMC Piaristengasse- Export-oriented ManagementBachelor of Arts in Business / full-time
- International Business and Economic DiplomacyMaster of Arts in Business / part-time
- International Wine BusinessBachelor of Arts in Business / full-time
-
[1473]
Shneor, R., Mrzygłód, U., Adamska-Mieruszewska, J., Fornalska-Skurczyńska, A. (2021): The role of social trust in reward crowdfunding campaigns’ design and success. Electronic Markets.
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Fornalska-Skurczynska, A. (2018): The importance of firm location for exports activity - literature review. Przedsiebiorczosc i Zarzadzanie, 19(2.1): 131-138.
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Fornalska-Skurczynska, A., Skurczynski, A. (ed.) (2016): Introduction to International Trade. Gdansk: Gdansk University Press.
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Fornalska-Skurczynska, A. (2015): How to effectively support export activity. Oeconomia Copernicana, 6(3): 61-67.
Doi: https://doi.org/10.12775/OeC.2015.021
Dr. Anna Fornalska-SkurczynskaFProfessor Department of BusinessDr. Tarek Eltayeb
Professor Department of Business
Institute International Trade and Sustainable Economy- Export-oriented ManagementBachelor of Arts in Business / full-time
- Business AdministrationBachelor of Arts in Business / full-time
Dr. Tarek EltayebEProfessor Department of BusinessHon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MA
Professor Department of Business
Institute Tourism, Wine Business and Marketing- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- Export-oriented ManagementBachelor of Arts in Business / full-time
-
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Camarero-Cano, L., Hergueta-Covacho, E., Villalonga-Gómez, C. (Hrsg.). (2018): Comunicar y educar en la ubicuidad. Aprendizaje móvil, Apps, y MOOCs desde una perspectiva inteRmetodológica ubicua. Zaragoza: Ediciones Egregius.
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Lazo, M., Marfil-Carmona, R. & Hergueta-Covacho, E. (2016): Aplicación de las Redes Sociales en el aprendizaje en conectividad: uso del factor relacional en la dialéctica twitter. Revista científica electrónica de Educación y Comunicación en la Sociedad del Conocimiento, II: 304-319.
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Hon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MAHProfessor Department of Business
Application and admissions – the next steps
You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.
Admission requirements
We'll be happy to inform you about the requirements you have to meet in order to apply.
Admissions procedure
Preparation is everything – read up on the admissions procedure in detail.
Important dates and deadlines
What deadlines do you need to keep an eye on for your online application? Get an overview.
Apply online
You've decided for one of our degree programmes? First of all: congratulations and thank you for choosing us! We’ll be happy to guide you step-by-step through your online application.
Study-relevant dates
You would like to plan ahead and would like to know when your degree programme starts? Here you will find the answer!
Admission requirements
What are the admission requirements for bachelor programmes?
To qualify for admission to a university of applied sciences bachelor degree programme, you must have an Austrian school-leaving certificate or an equivalent qualification.
Do you have a school-leaving certificate issued outside Austria?
We’ll check to make sure it’s equivalent to an Austrian certificate in accordance with section 4 of the University of Applied Sciences Studies Act (FHStG) when you’ve sent us all the relevant documentation via our online application tool. If it is not an equivalent, you’ll receive information on the supplementary examinations you’ll need to pass.
What proof of your language skills is required for our English-language bachelor degree programme?
We’ll assess your English language proficiency at your interview, so there is no need to provide additional evidence of your English skills.
Important
Do you still need to complete your military or alternative service? If you’re a male Austrian citizen, we strongly recommend completing your compulsory national service before beginning your studies. This will allow you to finish your degree with no interruptions and start your career without delay afterwards.
Admissions procedure
Application interview
We would like to get to know you as a person. In the course of the online application process, you will have to write a letter of motivation. This letter of motivation also contains a selection of topics with various related questions. You should select a topic, do some research in order to find additional information and answer the questions in your letter of motivation by completing the fields provided on the online application form.
Your letter of motivation forms the basis for your application interview. Every applicant has an opportunity to introduce themselves in a face-to-face discussion, usually with the degree programme director. In addition to the personal introduction, the applicant and the interviewer discuss the topic selected and the arguments used in the letter of motivation, as well as the topic’s relevance for the degree programme.
The application interview takes place in the language of instruction of the degree programme and can also be held by video call where justified.
The letter of motivation and the interview are assessed on the basis of the applicant’s content-related remarks, the manner in which they express themselves and the arguments used.
Interview dates
There is usually a selection of dates to choose from, with quotas allocated for each date. You can select a preferred date and time slot for your admission interview during the online application process. In order to still benefit from the full selection of dates, we recommend that you submit your application in good time.
Get an overview of the dates for your programme.
After you have successfully completed your online application, your application will be checked for completeness and correctness. As soon as this process is completed, we will inform you by e-mail and confirm the date for your admission interview. We will send you the Microsoft Teams Meeting Link in a separate e-mail a few days before the application interview date.
Important dates and deadlines
Application deadline for EU nationals / Extended application deadline | 31/03/2021 / 31/07/2021 |
---|---|
Application deadline for non-EU nationals | 31/03/2021 |
Questions about the degree programme?
Prospective Student Advisory Service
Do you have questions regarding the entry requirements, the admission procedure and more? Our Prospective Student Advisory Service is happy to help.
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