Femal student Business Administration

Business Administration bachelor degree programme

What happens when you combine economics, business administration and management skills in a single bachelor degree? You get IMC Krems’ Business Administration bachelor programme.

After completing this three-year course, you will have a solid basis for managing teams, independently managing projects of all sizes, working in corporate communications – and launching an international career.

The degree programme: Bachelor of Arts in Business (BA)

You study a range of different economics and business administration subjects. This gives you an insight into company and departmental structures and processes. The wide-ranging expertise you acquire allows you to take on a host of different duties in your day-to-day work.

Towards the end of the programme you have the opportunity to specialise by opting for either the Corporate Communications or International Project Management elective.

There is a strong international focus throughout the course. You study with fellow students from all over the world, and have the opportunity to spend semester 3 abroad at one of our partner universities. All students go abroad by semester 5, when the internship semester takes place – you have to complete this outside your home country.

Student stories

Business administration

Business administration focuses on how organisations and companies are managed. In other words, it examines business processes with the aim of providing insights into the planning, implementation and evaluation of responsibility, approaches and objectives in different parts of a business.

Business administration topics include accounting and finance, marketing, human resources and logistics.

Core elements of the programme

The Business Administration bachelor degree gives you broad-based training in business administration. And that’s not all: you also have the opportunity to specialise in either corporate communications or project management.

Corporate Communications

Corporate communications looks at how companies communicate externally and internally, with a view to shaping the perceptions of various target groups. In a nutshell: a target-group-focused, authentic communications strategy is very important for business success.

Corporate communications can basically be split into two areas: internal and external communications. These can also be broken down further into professional fields such as public relations, online customer communications, internal brand management and investor relations.

International Project Management

A project is a task completed within a defined timeframe. It is innovative in nature – meaning it is not routine or regular – and carries an element of risk. These tasks are complex, which calls for project management.
International projects are, of course, even more complicated. Good planning and implementation by means of project management is therefore the key to success.

As a project manager, you are primarily responsible for the planning, coordination and management of all project processes. A structured approach is essential.

You determine the scope of the project and its objectives, split it up into smaller work packages, and define responsibilities and milestones. On top of this, you also check that everything is going to plan and evaluate the success of the project on completion.

Studium Business Administration - Studierende reden Miteinander
Studium Business Administration - Studentin liest ein Buch
Studium Business Administration - Studierende schreiben etwas an die Tafel
Our Business Administration bachelor degree offers you an exceptional opportunity to grow and develop. With the optional semester abroad, the internship abroad, the electives and the strong overall international focus, students have the opportunity to focus on their specific interests and develop an individual USP.
Programme director Tina Gruber-Mücke

A formula for success: theoretical knowledge + practical experience

The programme is built on three pillars.


The basics

Semesters 1-4

The curriculum covers business administration, economics and key areas for managers such as marketing, finance and management control, and human resource management.

You also study corporate communications and project management in detail, laying the foundations for the elective you choose in semester 6. The programme’s strong international focus also helps you to enhance your cross-cultural and interpersonal skills. In essence, you acquire the skills you need to independently lead teams and head up projects in routine work situations. The corporate communications content also introduces you to new ideas and approaches that will help you to stand out from the crowd – especially at an international level.


The internship semester

Semester 5

In semester 5 you apply your knowledge and skills during an internship semester, which we call the Practical Training Semester (PTS). You spend a minimum of 22 weeks at your internship provider.

The internship has to be completed abroad. Our Career Services department will pair you up with an internship coach, who will support you before, during and after your compulsory internship. They will provide you with invaluable guidance, from tips on finding the right placement and help with applying for funding from programmes such as Erasmus to advice on contract-related matters. During your internship, you get an inside perspective on working in a department that matches your interests and gain valuable work experience. This means you have a clear idea of the direction you want to take when you graduate – and as a result of the practical experience, you will be at an advantage when you start work.



Semester 6

In the final semester, the focus in on enhancing your professional knowledge, with the bachelor paper and electives taking centre stage. You opt for either the Corporate Communications or International Project Management elective.

In the Corporate Communications elective, you study how companies can communicate effectively with their target groups. You are introduced to a range of communication tools, and learn how to evaluate the quality of messages and write texts tailored to specific target groups. Simulations with a strong practical element also give you the opportunity to apply what you have learned. In the International Project Management elective, you study the defining features of successful international projects. Project financing and monitoring are key topics, and there is also a simulation to help you consolidate your expertise in a true-to-life context.


What can you expect from your studies? The curriculum provides an overview.
Click on the individual courses for further information.

Principles of Management
Principles of Management 23
Entrepreneurship 11
Sustainability and Ethics in Leadership 11
Group Dynamics 11
Business Data Operations
Business Mathematics
Business Mathematics - Theory 12
Business Mathematics - Exercises 12
Computational Thinking 12
Principles of Accounting, Finance and Investment
Accounting I 24
Finance and Investment 12
Research Skills
Foundations of Empirical Social Research 11
Principles of Business Data Analysis 23
Research Methods in Business 12
Human Resource Management
Principles of Psychology 23
Introduction Human Resource Management 23
Organisation and Management Behaviour
Organisation Theory and Organisation Development 13
Case Studies in Organizational Development 12
Rhetoric and Presentation 11
Managerial Accounting
Managerial Accounting I 23
Accounting II 23
Data Analytics
Business Statistics
Business Statistics - Theory 12
Business Statistics - Exercises 12
Data Base and Data Analytics 12
Microeconomics and International Business
Microeconomics 23
International Business 13
Principles of Private and Public Law 22
Business Law 24
Law and Procurement
European and International Law 23
Procurement, Poduction and Logistics 23
Management Control
Management Control Systems 23
Managerial Accounting II 13
Project and Agility Management Fundamentals
Agility Management Fundamentals 23
Project Management Fundamentals 23
Macroeconomics and Economic Policy
Macroeconomics 33
Current Issues in Economic Policy 13
Strategy and Marketing
Marketing 23
Marketing Research 13
Corporate Communication I
Principles of Integrated Business Communication 24
Case Study in Corporate Communication and Media Lab 35
International Project Management I
Advanced Project Management 24
Project Financing and Managing International Projects 35
Bachelor Seminar I
Bachelor Seminar I 13
Current Issues in Business Administration
Current Issues in Business Administration 14
Digital Transformation I
Digital Transformation I 25
Practical Training
Practical Training 028
Practical Training Coaching Seminar 12
Corporate Communication II
Communication Controlling and Evaluation 12
Crisis Communications and Issue Management 12
Digital Communication and Social Media 25
International Project Management II
Case Study in Project Management 24
Reporting and the Project-oriented Organisation 25
Digital Transformation II
Digital Transformation II 22
Bachelor Seminar II and Bachelor Paper
Bachelor Seminar II and Bachelor Paper 18
Bachelor Exam 02

Study abroad

Spend a semester or more at one of our 140 partner universities. A unique experience!

The exchange semester

Key features

What makes our Business Administration programme so special? Here’s an overview.

Next stop: a career with international prospects

Business administration, economics and developing leadership qualities – these are the cornerstones of our Business Administration bachelor programme. Its strong international focus is also crucial: we equip you with the tools you need to work effectively in international environments.

You have the choice of two electives: International Project Management or Corporate Communications. No matter where your strengths lie, whether they are in organisation or communications, this enables you to tailor your degree to your personal interests.

International experience

Geographical and professional mobility and an open mind in relation to cultural diversity are among the most important attributes in the world of work today. IMC Krems shares these values: you study with fellow students from all over the world, which means you develop your cross-cultural skills from day one.

In semester 3, you also have the opportunity to study at one of our 140  partner universities – a valuable experience that will stay with you for a long time. The internship semester is another core element of our bachelor programme, when you spend 22 weeks on a placement at an organisation abroad to gain work experience.

Scope to follow your own path

We’re aware that holding relevant certifications can boost your chances on the job market. That’s why we offer students support to help them prepare effectively for certification. Popular credentials include the IPMA’s internationally recognised project management certification as well as quality management certification from Quality Austria.

Another optional highlight that many students on the Business Administration programme have already taken advantage of is the IMC Founders Lab, which gives you the opportunity to develop your own business ideas and take the first steps towards starting a business or going freelance.

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Key skills

When you graduate, you will have developed wide-ranging professional and theoretical expertise and skills, as well as strong interpersonal abilities.

During the degree you learn about the basics of business administration, economics and law.

Understanding complex functions within organisations and the interplay between departments is another core competence. You will be aware of just how important an enduring corporate culture is, and become an advocate for strengthening the culture at your company.

You also study the following business disciplines during your degree:

  • Accounting and finance: You have all the skills required to take on bookkeeping, accounting or controlling duties. You are also familiar with various financial instruments and budgeting tools, and how to deploy them effectively.
  • Marketing: You will study key marketing models, with a focus on typical marketing methods, international and strategic marketing, and market research.
  • Human resource management, logistics and organisational development: You will become familiar with key responsibilities of HR managers and learn how to handle cross-cultural differences. The course also provides an overview of logistics and procurement, and teaches you how to incorporate aspects of quality assurance in your approach to work. Your extensive basic business knowledge also enables you to play a part in preparing business plans.

Microeconomics and macroeconomics are core elements of the curriculum. After completing your degree, you will have a clear understanding of major global interrelationships, which can feed into your organisation’s decision-making processes.

The programme also provides an initial overview of various legal topics including public, private and business law, as well as European and international law. The aim is to ensure that you can effectively communicate with legal professionals.

Analysing research-related questions is an important aspect of higher education. This is why we help you to develop academic skills that allow you to understand and successfully participate in research processes.
These are skills that you apply when you come to write your bachelor paper.

Besides professional expertise, interpersonal skills will play a major role in your day-to-day work.

So we place a particular emphasis on soft skills. You will develop your teamworking abilities in various group work situations, as well as learning how to manage conflicts in the group. We also help you to enhance your presentation skills, put you in a position to take on team leadership functions and teach you how to use conflict resolution tools.

A stand-out feature of the degree programme is that it enables you to develop strong cross-cultural abilities, thanks to the programme’s distinctive international focus. You learn how to handle contrasting views and approaches more effectively and identify potential in teams comprising members with a variety of personal and cultural backgrounds. Put simply, in your career you’ll be able to deal expertly with business partners from all over the world.

In this elective you develop solid corporate and media communications skills.

These will enable you to take on responsibility within a company as part of a team, and contribute to the development, planning and implementation of external and internal communications. Knowledge of the key communications models and the ability to systematically and efficiently exploit digital platforms and social media channels are an important foundation for this.

This elective will also put you in a position to independently implement and analyse specific communications activities, with a particular emphasis on preparing materials tailored to your target groups and the journalistic quality of content.

This elective helps you develop into a project management expert. You learn about the various types of project in detail, enabling you to arrive at the right decisions when managing projects and adapt the methods, processes and work packages appropriately.

Your skills profile will feature the expertise to take on operational planning and implementation responsibilities for cross-border projects, as well as project control tasks.

Employers will be able to call on you for support with promoting project-focused work practices within the organisation. You will also be able to identify the benefits of project management, as well as – perhaps even more importantly – its limitations.

Career paths

Our Business Administration bachelor degree programme opens many doors. The programme prepares you for responsibilities that require a combination of management, project management and corporate communications expertise. Thanks to the broad-based curriculum, it also qualifies you for marketing and human resources roles.

You have the choice of starting a career or enrolling for a related full-time or part-time master degree.

A wide range of options will be open to you – at IMC Krems, for instance, you can register for the master degree programmes:

Alternatively, you can take a master degree in business at another Austrian or foreign university.

Potential entry-level positions
Corporate communications assistant
Corporate marketing assistant
Junior communications officer
Junior marketing manager
Junior project manager
Corporate affairs trainee
Junior consultant
Press coordinator
Junior communications specialist
PR assistant
Assistant to the press office/communications department
Human resource management assistant
Assistant to the CEO

10 good reasons

What makes us special? We are more than happy to tell you about the aspects of our university, which we are especially proud of.

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Friendly and cosmopolitan: The city attracts students from all over the world, who come to study, research and work together.

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Service centers

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Opinions: Business Administration

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Our team

Get to know the core team of our bachelor degree programme Business Administration.

  • Prof.(FH) Mag. Dr. Martin Waiguny - IMC Fachhochschule Krems

    Academic Head

    Prof.(FH) Mag. Dr. Martin Waiguny
    Core Competencies
    Consumer behaviour and New Media. Product Placements, Entertainment Theory, Gamification, AdvertisingConsumer Strategy. Advertising and Advertising psychology, Customer relationship Management, Information based Customer ManagementQuantitative and Qualitative Research Methods
  • Prof.(FH) Mag. Dr. Reinhard Altenburger - IMC Fachhochschule Krems
    Prof.(FH) Mag. Dr. Reinhard Altenburger
    Professor Department of Business
  • Prof.(FH) Klaus Kotek, MBA - IMC Fachhochschule Krems
    Prof.(FH) Klaus Kotek, MBA
    Professor Department of Business
  • Prof.(FH) Denise Kleiss, MSc., MBA, B.A. - IMC Fachhochschule Krems
    Prof.(FH) Denise Kleiss, MSc., MBA, B.A.
    Professor Department of Business
  • Dr. Tarek Eltayeb - IMC Fachhochschule Krems
    Dr. Tarek Eltayeb
    Professor Department of Business
  • Prof.(FH) Dipl.-Ing. Dipl.-Wirtsch.-Ing. Michael Bartz - IMC Fachhochschule Krems
    Prof.(FH) Dipl.-Ing. Dipl.-Wirtsch.-Ing. Michael Bartz
    Professor Department of Business
  • Prof.(FH) Mag. Michael Reiner - IMC Fachhochschule Krems
    Prof.(FH) Mag. Michael Reiner
    Professor Department of Business
  • Prof.(FH) Mag. Dr. Alexandra Kuhnle-Schadn - IMC Fachhochschule Krems
    Prof.(FH) Mag. Dr. Alexandra Kuhnle-Schadn
    Professor Department of Business
  • Prof.(FH) Dipl.-Kfm. Stefan Baronowski, BA (Hons) - IMC Fachhochschule Krems
    Prof.(FH) Dipl.-Kfm. Stefan Baronowski, BA (Hons)
    Professor Department of Business
  • Mag. (FH) Mag. Christine Bachner, MSc - IMC Fachhochschule Krems
    Mag. (FH) Mag. Christine Bachner, MSc
    Research Assistant / Department of Business
  • Dr. Claudia Dolezal, PhD, MSc, PGCert, PGCert, BA - IMC Fachhochschule Krems
    Dr. Claudia Dolezal, PhD, MSc, PGCert, PGCert, BA
    Professor Department of Business

Application and admissions – the next steps

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Admission requirements

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Admissions procedure

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